BA 4226Managing Organizational Change

Stories of change

Instructor: Çağrı Topal1

Hewlett-Packard-1Different interests need to be

recognized and addressed during an organizational change

These interests are likely to provoke different reactions to change

Organizational politics and lobbying are likely aspects of an organizational change that will need managing

Negotiation and persuasion are key communication skills 2

Hewlett-Packard-2More successful communication

strategies are likely to be those that “touch” the people to whom they are addressed

Communicating change often entails providing a vision of the future that is compelling

Pressures to change come from both outside and inside organizations

Restructuring is a common organizational change when confronted with problems

Any organizational change usually involves paying attention to organizational culture

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IBM-1Innovative changes often emerge

from below in organizationsMaking change stick requires

persistence over time and actions that need to be taken on multiple fronts

Change needs appropriately placed champions to gain support throughout the organization

The informal network of the organization is an important part of mobilizing and communicating organizational change

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IBM-2Change requires marshaling of

appropriate resourcesSome changes are incremental,

others transformationalSome smaller change actions often

convey powerful symbolic messages to help reinforce the sincerity and credibility that senior management attaches to the larger change

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Kodak-1Organizational change involves

handling reactions of both internal and external stakeholders

Communication strategies need to be designed for internal and external groups

Reactions to change are likely to be influenced by the success of previous changes and the extent to which there has been delivery on past promises

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Kodak-2Change involves risk and

uncertaintyThe consequences of change cannot

always be predictedManagers of change need to address

the question for staff of how will I be affected

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McDonald’s-1Organizational changes occur in a

competitive, international business environment

This also means that to prepare for the future, change may need to occur even when things still appear to be going well

Organizations face external pressures to change such as providing socially responsible products and services

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McDonald’s-2Some changes fail to deliver on their

intended outcomesChange in and of itself is not

necessarily good for a company; careful assessment is needed of the relevance and likely success of a proposed change

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