Chapter 04 Directing function of management

DIRECTING FUNCTION OF MANAGEMENT

CHAPTER-4

AUTHORS:DR. K IRAN NERKARDR. VILAS CHOPDE

Involves influencing individuals to achieve desired results. It is concerned with influencing, guiding, supervising, and motivating employees to perform effi ciently.

The four elements of the directing function are:

CONCEPT OF DIRECTING

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Communication

Motivation

Leadership

Supervision

Pervasive Refers to the fact that directing is required at every level of an

organization. Continuous

Refers to the fact that directing is a continuous process, which is performed throughout the life of an organization.

Human Factor Refers to the fact that directing involves guiding, leading, motivating, and

communicating to individuals. Creative

Refers to the fact that directing aims at converting plans into action. Executive

Refers to the fact that directing function is performed by all the managers and executives at all the levels of the organization constantly.

Connector Refers to the fact that directing serves as the connecting and starting link

between the different functions of management.

CHARACTERISTICS OF DIRECTING


Initiating ActionsIntegrating EffortsMotivating

EmployeesProviding StabilityDealing with ChangesMaking Optimum Utilization of

Resources

IMPORTANCE OF DIRECTING


Personality can be defined as a combination of physical, mental, and moral qualities of individuals reflected in their unique behavior, which separates them from others.

The elements of personality are: Behavior Freedom Peculiarity Physical, Mental, and Moral Qualities Adaptability to Environment Psychological Systems Habits

CONCEPT OF PERSONALITY


Attitude can be defined as the tendency of an individual to react positively or negatively in a specific set of circumstances.

The components of attitude are: Cognitive Component Affective Component Behavioral Component

CONCEPT OF ATTITUDE


• Deals with the behavioral aspect of learning and emphasis that the behavior of an individual always remains predictable depending upon the stimulus provided.

Behaviorism

• Refers to an extension of the theory of behaviorism as it tries to find and fix the shortcomings of behaviorism theory. It says that learning occurs when the schema of knowledge is combined, extended, or altered.

Congnitivism

• Encompasses the cognitive, behavioral, and environmental influences.

Constructivism/ Social Learning

LEARNING THEORIES


Perception is the process of receiving, selecting, organizing, interpreting, checking, and reaching to sensory stimulation or data.

The elements of perception are: Perceiver Perceptual Input Stimulus Perceptual Throughput Registration/Receiving Selection Organization Interpretation Perceptual Output

CONCEPT OF PERCEPTION


Helps in better understanding of human behavior. Interprets the situation for each individual uniquely. The

varied perspectives of individuals help managers to have better understanding of the situation and take right decisions.

Helps in building the personality of employees and makes them more confi dent.

Helps in improving the behavior of employees in the management by understanding their perceptions.

Helps management to identify the situations under which the behavior can be improved or molded.

Minimizes confl icts as many times a confl ict emerges out of discrepancy between the perceptions of the parties involved.

Signifi es that the honing of perceptual skills enhances the eff ectiveness of managers.


IMPORTANCE OF PERCEPTION

Supervision involves overseeing the work of subordinates by their superiors to ensure that they are working in accordance with the plans.

The various elements of supervision are explained as follows: Commanding

Involves assigning work among subordinates by superiors. Guiding

Refers to the second important element of supervision. Guiding involves training the subordinates by their superiors.

Controlling Refers to the fact that a supervisor has to oversee the work of

his/her subordinates.

CONCEPT OF SUPERVISION


Ensuring quality of productsPreventing the wastage of resources and timeProviding guidance to employeesEnsuring the eff ective implementation of plans,

policies, and programs Maintaining discipline in the organization Increasing the morale of employees

IMPORTANCE OF SUPERVISION


An organization should strive to motivate employees from to time to time to improve their performance, which, in turn, increase their effi ciency.

Direction can be defined as a process in which the managers of an organization instruct and monitor the performance of employees to achieve the desired goals.

The directing function of an organization enables employees to understand their roles and responsibilities and perform accordingly.

There should be proper communication between the managers and subordinates.

RECAP


Chapter 04 Directing function of management

Education

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