Chap 5, forecasting demand
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Transcript of Chap 5, forecasting demand
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Prepared by
PROF. RAJESH KUMAR(MBA IMT, GBD,SIX-SIGMA BLACK BELT CERTIFIED)
Prof. of IMT-CDL(DIMS)IP UNIV
(Ex. HOD-MARKETING,BSD)E:[email protected]
P:9810275444www.marketingandbrandingguru.com
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The Measures of Market Demand
PotentialMarket
PenetratedMarket
TargetMarket
AvailableMarket
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Demand Measurement
MARKET BASED DEMAND• Market demand• Market forecast• Market potentialCOMPANY BASED DEMAND• Company demand• Company sales forecast• Company sales potential
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Product Penetration Percentage
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Market Demand:
Market Demand:
Market demand of the product is the total volume that would be bought by defined customer group in a defined geographical area in a defined marketing environment
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Market Demand:
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Market Forecast:
• Market Forecast:
At one level the demand of marketing actually occur. The marketing demand correspondence to this level is known as Market Forecast
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Market Forecast:
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Market Potential:
• Market Potential:
Market potential is the limit approached by the market demand. As we understand that the market potential is unlimited.
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Market Potential:.
.Organization
Market
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Company Demand:
• Company Demand:
This demand is estimated by the actual share of company in the market. It is estimated by the analysis of product, services, price, and communication in comparison with the competitors.
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Company Demand:
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Company Sale Forecast:
Company Sale Forecast:
Within the define Company Demand, now company used to forecast the sale. It is the estimated sale of the product that one company try to sale in on season.
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Company Sale Forecast:
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Company Sales Potential:
Company Sales Potential:
It is the sales limit approached by the company demand.
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Company Sales Potential: