Chap 2 meanings

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Category killer a large store, typically one of a chain, that specializes in a particular type of discounted merchandise and becomes the dominant retailer in that categor

Transcript of Chap 2 meanings

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Category killera large store, typically one of a chain, that specializes in a particular type of discounted merchandise and becomes the dominant retailer in that categor

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Assortment Retailers engage in assortment planning because they need to periodically revise their assort-ment. Several factors require a retailer to change their assortment, including seasons (the fallassortment for an apparel retailer will be di§erent from the spring assortment), the introduction ofnew products and changes in consumer tastes.

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Breadth of Merchandise

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Category Specialist

Definition: Discount stores that specialize in a particular category are called category specialist retailers. They are also known as discount specialty stores.

Description: They offer a narrow variety but deep assortment of merchandise in their category. Since they are category specialists, they can use their buying power to negotiate lower prices, excellent terms and assured timely supply. They can thus manage to offer such low prices that can virtually kill a category of merchandise for other retailers.

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Depth of merchandiseBreadth: Being broad in scope. Carrying items in many different product categories. Offering several different types of service under one roof.This means that you try to offer everything a customer might want, even if it’s only remotely related to your product or service offering. If you are a remodeling company you might do everything from adding a closet, to trimming out some cabinetry, to building a patio, up to a complete kitchen remodel.Depth: Being intense in scope by immersing your business into an industry or product category. Stocking a focused product mix, a specialized service offering.

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Fair TradeFair trade is an organized social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainability. Members of the movement advocate the payment of higher prices to exporters, as well as higher social and environmental standards.

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Flash SaleDeal-of-the-day (also called flash sales or one deal a day) is an ecommerce business model in which a website offers a single product for sale for a period of 24 to 36 hours. Potential customers register as members of the deal-a-day websites and receive online offers and invitations by email or social networks.

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Franchising

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Hypermarketa very large store with a wide range of goods and a large parking lot, typically situated outside a town.

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IrregularsUneven or not perfectly put together

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Locavore movement

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Power perimeterPrivate-label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private-label goods and services are available in a wide range of industries from food to cosmetics to web hosting.

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designating a product manufactured or packaged for sale under the name of the retailer rather than that of the manufacturer."private label cheeses"

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Retail chainChain stores or retail chain are retail outlets that share a brand and central management, and usually have standardized business methods and practices.

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SKUDEFINITION of 'Stock Keeping Unit - SKU' A store's or catalog's product and service identification code, often portrayed as a machine-readable bar code that helps the item to be tracked for inventory. A stock keeping unit (SKU) does not need to be assigned to physical products in inventory.

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Store branda product manufactured specially for a retailer and bearing the retailer's name."during times of high pricing they can switch to a value-priced store brand"

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Verieitya number of different types of things, especially ones in the same general category: a large variety of fruits. 4. a kind or sort. 5.

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Whole sale sponsored voluntary cooperative groupA group of independently owned retailers who rely on the same wholesaler for a coordinated buying program that provides economies of scale. The wholesaler develops a program in which independent retailers standardize their selling practices and achieve buying economies that enable the group to compete effectively with chain organizations.