Chap 11,evaluation of internet & interactive media

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. . . . . . . . . . . . . . . . . . . . . . . . Integrated Marketing Communication(IMC) Prepared by PROF. RAJESH KUMAR (MBA IMT- Ghaziabad, SIX-SIGMA BLACK BELT CERTIFIED) (Prof. of Marketing, Digital Marketing, Strategic Management, Advertisement & Branding) IMT-CDL(DIMS) IP UNIVERSITY (Ex. HOD-MARKETING,BSD) Sr. Manager (Digital Marketing-SEO, SMO, Advt, E-Mail Mrkt, Mobile Mrkt) www.jrinfotech.com E:[email protected] P:9810275444 www.marketingandbrandingguru.com

description

This slide will give complete view & approach of interactive media. regards Rajesh Kumar Manager(Digital marketing) www.jrinfotech.com

Transcript of Chap 11,evaluation of internet & interactive media

Page 1: Chap 11,evaluation of internet & interactive media

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Integrated Marketing Communication(IMC) Prepared by

PROF. RAJESH KUMAR(MBA IMT- Ghaziabad, SIX-SIGMA BLACK BELT CERTIFIED)

(Prof. of Marketing, Digital Marketing, Strategic Management, Advertisement & Branding)

IMT-CDL(DIMS)IP UNIVERSITY

(Ex. HOD-MARKETING,BSD)Sr. Manager (Digital Marketing-SEO, SMO, Advt, E-Mail Mrkt, Mobile Mrkt)

www.jrinfotech.comE:[email protected]

P:9810275444www.marketingandbrandingguru.com

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Growth in Internet Advertising

2006 – Internet advertising exceeds $16.9 billion2006 – Internet advertising exceeds $16.9 billion

2000-2002 – 25 percent drop2000-2002 – 25 percent drop

2005 – Internet advertising at$10 billion2005 – Internet advertising at$10 billion

1994 – Advertisements on HotWired1994 – Advertisements on HotWired

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Internet Fact

Internet: Fact• Came in 2nd sept 1969• Connected between UCLA & Stanford university• Developed by US dep't of Defense• Approx 1billion user world wide• Approx 600 billion web page exist• World wide web(www) came in 1993• In 2010 internet advt crossed $20 billion• Growth rate of internet is highest in Latin America

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Interactive/Internet Marketing

Interactive Media: It allow for a back and forth flow of information.

Here user can participate & modify the form & content of the information they received.

Internet is the most advance & sophisticated tools of this interactive marketing. CD, Kiosks, Digital Phone are the some other form

Online search engine like Google, Yahoo are the giant online ad company

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Internet Growth

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Comparative Fact

Comparative Fact

• Radio::1922::1960::38:: 50m• TV::1951::1963::13::50m• Cable:1976::1986::10::50m• Internet:1994::1999::5::50m

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Using Web Sites to Build Image

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Reason for increasing Internet

Growth reason for consumer market(B2C)• Innovative• Heavy investment for company• Change Life style• Rich money • Time saving

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Consumer website(B2C)

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Reason for increasing Internet

Business to Business(B2B)• Most company deal with website• In 2004 business deal communication was $8.3m• In 2009 it is $25 million• Electronic, shipping, & Travel account for 70% of

the deal• Company like Cisco, Dell, Google, Naukri.com,

Yatra.com, irctc.com, are the prominent company

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B2B website

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American Airlines Encourages Customers to Do It All Online

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Hot Web Sites

Facebook

MySpace

YouTube

TMZ.com

Disney.com

Veoh

Funny or Die

Discovery.com

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Types of Website in Internet

Types of Website:

• Static• Dynamic• E-Commerce• Portal/Search Engine

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E-commerce website

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Advertising on the Internet (Part 1)

BannersBanners

SponsorshipsSponsorships

Pop-ups/Pop-undersPop-ups/Pop-unders

Push TechnologiesPush Technologies

LinksLinks

InterstitialsInterstitials

Forms of Internet AdvertisingForms of Internet Advertising

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Advertisement on website

Banner:The most common form of advtPlace in top, bottom, & side of the websiteInitially it was in high demand but now it is

decreasingResponse/click is less than 1%

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Banner add

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Advertisement on website

Pop up/Pop under:Popup: • Small window open at the time of using

website• Usually larger than bannerPop under:• It appears underneath of website• Visible only when the user sign out the website

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Advertisement on website

Push technology:• Company push their advt in PC• Identify the IP address of PC & send ad

Link:Some company use their url in good websiteMoney charges per click

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Advertising via blogs

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Advantage of Internet

Advantage:• Create Awareness• Generate Interest• Informative• Create a strong Brand• Sales Promotion

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Branding in Internet

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Disadvantage

Disadvantage:

• Measurement Problem• Poor reach• Irritation