How crowdsourcing can work for you.

But first,

Hello.

How best to use the crowd  

So… You are a start-up

Your big idea. Test ideas with the market

and get them funded.

1

Design a brand & business Generate content and design your brand by

leveraging crowd creativity.

2

Build teams, community & stuff Gain access to the right resources in the crowd.

3

“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that – but in doing so, it also unleashes the forces of creative destruction.”  – Wired magazine writer, Jeff Howe from his book Crowdsourcing, 2008  

What do you need to do?  

So… you’re all grown up

Improve your business with your employees

1 Engage Create Empower

transparency and encourage democracy

employees to enact positive change

And connect your team

Build brand advocacy

2 Go beyond the like Guide their missions Honour the crowd’s

co-ownership of your brand

Co-creation

3 Go beyond the like Guide their missions Honour the crowd’s

co-ownership of your brand

Source:  Mary  Meeker

Content Commerce Community + +

You don’t own your brand anymore.

Be part of a crowd  

So… You want to contribute

Have your voice heard. Make the first step – even a ‘like’ and social media,

joining a conversation, sharing ideas

1

Follow your passion. Once inside, share your skills in the fields that you’re

passionate and interested in.    

2

Get recognized. There is something in it for you; job opportunities, royalties,

peer recognition and monetary rewards

3

Take risks

Champion participation

Get involved

Become an entrepreneur – the tools are there.

with stakeholders in your company today.

with the brands and causes you love.

See the community grow.

Thanks. @shelleykuipers