Channel Strategy1
15
1 The objective is to see if TV spot purchases has changed by investigating Channel purchased, Day of week purchased, and Day part purchased. Pages 2-3 ID’s Monthly purchase changes for the top 20% of channels used Q4-2005 AND Q1-2006 Pages 5-6 ID’s Day of week changes for the top 20% of channels used Q4-2005 AND Q1-2006 Pages 8-9 ID’s Day Part changes for the top 20% of channels used Q4-2005 AND Q1-2006 Pages 11-12 ID’s the schedule on the busiest day for Ad’s run concurrently within a 15 minute window What has changed about our TV media purchases ? How does it relate to funded apps ? and What can we leverage for the re-branding ?
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Transcript of Channel Strategy1
1
The objective is to see if TV spot purchases has changed by investigating Channel purchased, Day of
week purchased, and Day part purchased.
Pages 2-3 ID’s Monthly purchase changes for the top 20% of channels used Q4-2005 AND Q1-2006
Pages 5-6 ID’s Day of week changes for the top 20% of channels used Q4-2005 AND Q1-2006
Pages 8-9 ID’s Day Part changes for the top 20% of channels used Q4-2005 AND Q1-2006
Pages 11-12 ID’s the schedule on the busiest day for Ad’s run concurrently within a 15 minute window
What has changed about our TV media purchases ?
How does it relate to funded apps ? and
What can we leverage for the re-branding ?