Channel Smart Overview 6172009
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© 2008 SIGMA Marketing Group/Confidentia ChannelSMART Introduction Tuesday, March 17, 2009
Transcript of Channel Smart Overview 6172009
© 2008 SIGMA Marketing Group/Confidential
ChannelSMART Introduction
Tuesday, March 17, 2009
© 2008 SIGMA Marketing Group/Confidential
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What is the benefit…
Mass-MarketingSame message to all
Target MarketingRight person
Database MarketingRight person, right offer, right time
Multi-Channel MarketingRight person, right offer, right time across multiple channels
Cross Media MarketingRight person, right offer, right time across multiple channels &coordinated across the buyer life-cycle
Business ImpactMarketing Evolution
+ 50%
1 -2X
3 - 5X
3 -10X at half the costNEW
LOYAL
SATISFIED
© 2008 SIGMA Marketing Group/Confidential
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The Challenge Needs a New Approach
SMS RSSprint
WEBstore
call center
Customer
CreativeAgency
Communications
One Process – One System
SMS RSS
WEB
store call center
Customer
Company
Communications
Hundreds of Net New Processes
TM Firms Website
Team
Fulfillment House
PrintVendor
EmailService
ProviderMobileDelivery
Channel SMART
Company
© 2008 SIGMA Marketing Group/Confidential
What Is the Output from ChannelSMART…
Print, Call Center, FulfillmentA row on a delimited text output file that provides the data and instructions required to construct a printed piece of material, drive a VoiceXML process, or populate a fulfillment order. EmailThe fully-formed and valid SMTP message that is transmitted server-to-server for delivery to a recipient’s inbox RSSThe content item published as XML to an individually unique RSS feed hosted by the Channel*SMART platform Web (PURL)The submission via HTTP POST of data to the Channel*SMART platform for the purposes of updating a unique record in the database Mobile (SMS)The 160-character max mobile message delivered to a mobile gateway which delivers the message to a mobile phone
© 2008 SIGMA Marketing Group/Confidential
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What are the benefits…
• Establishes an integrated platform that can effectively and efficiently drive marketing campaigns– Data– Content– Creative– Channel– Business Rules
• Ability to continue dialogue with customers or prospects based upon their behavior and responses
• Tool treats each channel as an independent citizen• Depth of channel coverage (print, email, SMS, RSS, PURLs, web forms all
from one platform)• SaaS model which keeps both infrastructure and ongoing costs under
control• Quality and thoroughness of the platform with respect to both upstream
and downstream processes like data integration and reporting. • Manages creative assets and controls branding across channels, allows
for reuse to extend impact of creative
© 2008 SIGMA Marketing Group/Confidential
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Campaign Management
SMS RSS
WEB
store call center
Communications
Channel SMART
Client INPUTS
SIGMA Marketing
Gather leads from
events
Collect Customer
Survey Data
CreateSegments
Purchase and supply GMAT
list
CreateBusiness Rules
Provide brand content
E-mail blast
Direct Mail
E-mail blast
Prospect Lead Nurturing — segment-specific content
Response to survey/site
DM
EM
Call
TXT
© 2008 SIGMA Marketing Group/Confidential
Extensive Reporting
High-Level Summaries & Deep Data All In One Report
One-Click access to allReporting Metrics
and data
© 2008 SIGMA Marketing Group/Confidential
Thank You
For more information an any of our services Please contact Cindy Modzel Business Development Manager 585-242-7138 [email protected]
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