NADA SHAHID KHAN (17630)SARA FATIMA (21493)

Presented To Sir MAK Chishty

Channels Management

A Herbal Pharmaceutical Company

HISTORY

Herbion was conceived in the year 1983 and with initial operations within the country of its origination (Pakistan) only. By 1997, the Organization started marketing and distributing its natural range of products in the Commonwealth of Independent States (CIS). All the medicinal product are of natural origin that is active ingredients are natural herbs or medicinal plantsLargest exporters of Herbal medicinesHerbion covers following therapeutic category;

• Respiratory Care  • Mosquito Repellent  • Digestive Care  • Child Care  • Reproductive Care  • Nutritional care  • CNSCare  • OralCare  • Blood Purifier  

Vision : To become a globally renowned organization that innovates and develops Natural

Healthcare Solutions which facilitate mankind to live a better and a healthier life.

Mission :

To manufacture and market high quality natural products at an affordable price for its global customers, while achieving and sustaining worldwide leadership in the Natural Health Care Industry.

LINKUS SYRUP

Linkus Syrups is a balanced preparation of carefully selected plants promotes relief of cough, cold and flu symptoms.

 Flagship Products

CHANNEL MANAGEMENTChannel management is a term that refers to the way that a business or supplier of products uses various marketing techniques and sales strategies to reach the widest possible customer base.

LINKUS DISTRIBUTION CHANNEL

It has 17 different distributors around 25 countries. These distributors are majorly exist at Malaysia, Vietnam, Singapore,

USA, Canada, CIS, Latvia, KSA, UAE, Sudan.

There is only 1 distributor in Pakistan that is Muller & phillips, M&P has a National distribution network from Karachi to the Kunjerab Pass, from

Gawadar to Umarkot, it is the largest national distribution network covering more than 850 towns and cities across the country. The M&P distributes the Linkus Syrup in Hyderabad, Karachi, Sakhar, Quetta,

Lahore, Faisalabad, Rawalpindi, Peshawar, Islamabad.

LINKUS Channel Members

Raw Material Suppliers

Raw Material Quality Cell

Product Quality

Assurance

Production

Ware House Distribution Retailers /wholeseller

Consumers

Three Basic Members of Distribution channel

Wholesaler

Retailer

Physician

 

Herbion has 4 ultra-modern manufacturing facilities, 2 in Karachi, 1 in Lahore and 1 in Islamabad where they manufacture Linkus Syrup.

Yearly herbion produce 90 to 95 lac unit per anum of Linkus Syrup, each unit contains 90 ml of syrup.

Herbion produce 85,500,000 ml of Linkus syrup per year.

They have their own lands in interior Sindh, Lahore, Swat and Peshawar where they cultivate their herbs.

Excipient import from China and India.

Vendors are in jodiya bazar and in Islamabad.

Manufacturer

Factory Pictures

KHI facility

LHR facility

ISL facility

Coating area

granulation area

WHOLE SELLER

 

Some big sellers or whole sellers have their own stock of Linkus Syrup, they have no

concern from senior doctors who help drug companies to sell their drugs. They buy stock from distributors who carry Linkus

stocks. Later on they supply it to retailer or chemists as per orders

RETAILER

Retailer take Linkus Syrup from whole seller or from distributor directly, depends upon the channel of distribution they follow.

In Big stores like Naheed, Imitiaz and big pharmacies like Time medicos keeps Linkus Syrup and their inventory is not prescription based but product consumption based. In such stores, Herbion Medical rep. teams themselves ensure the product availability.

 

PHYSICIAN

 

The Physician is known as key opinion leaders in the pharmaceutical marketing. They are actual the final decision makers about the medicines those needs to be prescribed. Since herbal medicines like Linkus Syrup are considered as natural and with less side effect as compared to allopathic products so they are mostly used as supportive therapies.

CONSUMER

Consumer uses the product when: 

When Physician/doctor writes prescription of it, consumer goes to retailer or medical storeand gets the desired medicines(Linkus Syrup)At times consumer approaches direct retailer/store toget desired medicine

SUMMARIZED PICTURE

THANKYOU