Channel of distribution
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A medium of exchange Mobility Spreading Across Making Available Satisfying Needs & demands Channel –way to reach the end
Manufacturer
Distribution Channel
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1. Artist sells paintings to buyer2. Woodland Products/ reebok — through
chain stores3. Croma stores/ central 4. Medicines 5. HUL / P&G Products
A process by which a company creates formalized programmes for selling and services
Provides comprehensive channel Part of business policy Create a safe & reliable channel Ensure wide scope / exposure to range of
products Builds relation