Channel Islands Stock Exchange Student · PDF filethe recent economic downturn Lux drivers...
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Luxottica Group SpA
Highlights and Investment Summary Good net sales growth but room for further expansion. Our coverage of Luxottica starts
with a HOLD recommendation: we derived a € 25.08 stock price as weighted average of the
price resulting from DCF and Multiple technique. Luxottica is a global player in premium
fashion, luxury and sports eyewear, with 7,000 optical and sun retail stores in North America,
Asia-Pacific, South Africa and Europe and a strong and well-balanced brand portfolio. After
the recent economic downturn Lux drivers have become the penetration in emerging markets
and the new channels represented by shopping centre, airports and stations.
Competitive positioning. The company has a solid brand portfolio with 12 house brands and
22 license brands. With its vertical integration the company benefits from the rising global
eyewear demand and from its expansion strategy in the Ems. In our view, despite the positive
start of 2012 driven by the actions taken in 2011 and the launch of the Coach and Armani brand
collection, we see unexploited growth potential in both the wholesale and retail division. While
in North America, a key region for the company, both the Retail, driven by Sunglass Hut, and
the Wholesales division recorded excellent results (7.47% sales CAGR for 2012 and 2013), in
Europe we see further unexploited growth opportunities in the Retail division. The absence of
a strong Retail network gives room to Oakley brand penetration in the European market and
other management strategies (e.g. STARS) in order to overcome the future reduction of Euro
Region growth estimated by the World bank. We see also space for investments in Latin
America and in all fast growing markets in which the Group operates, like China, South Africa
and the Middle East.
We expect Luxottica’s net sales CAGR 2010-13 8.7%. This result will be mainly driven by
expansion in Ems, the new license agreement with Armani and Coach and the acquisition of the
Brazilian group Tecnol. As a result of net sales growth expansion strategy, we evaluate an
increasing Operating FCF from 538.78 mln in 2010 to 562.92 mln in 2013.
Valuation. Valuation is derived from both a DCF and Multiples analysis. Our target price of
25.08 is the weighted average of the prices resulting from DCF and Multiple model. DCF
analysis is based on a WACC parameter, which takes into account the decreasing in leverage, a
weighted average risk premium for the percentage of the geographical sales and a terminal
growth of 2%. We estimate a little upside potential of 1.6% from current stock price.
Main risks to our target price. As consequence of unsuccessful management of license
agreements, financial results may suffer from a reduction in sales or an increase in royalties to
designers. The mainly strategic and operative risk come from changes in local and political
conditions in Ems, target of Luxottica expansion strategy; exposure to the cyclicality of
demand and uncertainties regarding new acquisitions. We perform sensitive analysis and a
Montecarlo simulation in order to analyze the uncertainty level of our estimation.
Channel Islands Stock Exchange Student Research This report is published for educational purposes only by
students competing in the CFA Institute Research
Challenge.
Consumer Discretionary
Ticker: ● Bloomberg (Reuters)-LUX IM (LUX.MI) Recommendation: ● Hold
Price: ● € 24.69 Price Target: ● € 25.08 Date 01.25.2012
Forecast Summary 2008 2009 2010 2011E 2012E 2013E
Net Sales (€mnl) 5,201.61 5,094.32 5,798.04 6,222.21 6,805.14 7,453.44
Ebitda (€mnl) 1,014.70 856.53 1,034.22 1,199.01 1,319.42 1,445.12
Net Income (€mnl) 379.72 299.12 402.19 481.62 553.46 620.19
ROE 15.10% 10.93% 12.82% 14.68% 15.43% 15.80%
ROI 4.65% 10.19% 9.78% 9.64% 9.46% 9.35%
ROS 7.30% 5.87% 6.94% 7.74% 8.13% 8.32%
Ratios 2012E 2013E 2014E
P/E 21.2 x 18.9 x 17.7 x
P/B 3.3 x 3.0 x 2.7 x
P/S 1.7 x 1.6 x 1.5 x
EV/S 2.0 x 1.9 x 1.8 x
EV/Ebitda 10.5 x 9.5 x 9.1 x
EV/Ebit 14.1 x 12.9 x 12.2 x
Market Data
Market Cap 11538.91
Shares Outstanding 467.350
52 Week Range 24,69-18,73
Main Shareholders
Leonardo del Vecchio 67.83%
Db Trust Company 7.47%
Giorgio Armani 4.96%
Performance 6M 1Y
Luxottica 11.68% 11.73%
MS World -6.84% -7.47%
MS World Con Dis -5.13% -2.83%
Source: Company financial statements, CISE estimates
Source: Bloomberg, CISE estimates
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CFA Institute Research Challenge 01/25/2012
Business Description Luxottica is a global player in premium fashion, luxury and sports eyewear, with 7,000 optical
and sun retail stores in North America, Asia-Pacific, South Africa and Europe and a strong and
well-balanced brand portfolio.
Luxottica was founded in 1961 in Agordo (Belluno, Italy) by Leonardo Del Vecchio. The
company, initially, produced only eyeglass components for Italian frame manufacturers, but Mr
Del Vecchio soon understood he had to control the entire value chain.
After a long sequence of acquisitions (please see the Appendix 3), today Luxottica is the
world’s largest eyewear firm that designs, produces and sells prescription eyeglasses and
sunglasses through house brands (such as RayBan and Oakley) and licensed brands (for
instance Chanel, Prada, Burberry).
The company business is divided into Retail and Wholesale. In 2010 Retail represented 61% of
net sales (3.2 billions €), while Wholesale was 39% (2.2 billions €). About 60% of sales come
from North America, where Luxottica controls different retail chain stores, 20% from Europe,
13% from Asia Pacific and 7% from rest of the world, mainly South Africa and Latina
America. Nowadays, with the increasing use of Internet for the commerce, Luxottica is
developing a new on line sales channel.
Geographical focus
Europe. The growth sales up by 7% in 9M 2011 and with the STARS program, the company is
trying to enter the market with the retail division (wholesale division is about 40%). In North-
Europe there are companies with big market share and a big number of stores: it’s here where
we can expect a new deal or acquisition in the next years.
North America. The total sales are +7.8% in US$ in 9M 2011. In order to expand its market
share, Luxottica intends to: develop the premium sun, where the medium price for a pair of
sunglasses is <50$, open new LensCrafters stores (about 100), improve the wholesale division
and increase the size of Ray-Ban and Oakley.
Emerging Markets. We see a great potential in Ems in particular in 5 counties: China, Brazil,
India, Turkey and Mexico. The lifestyle changes that lead to vision impairment and
deterioration and the growing ageing of population in Ems increase the necessity of vision
correction’s devices. Luxottica will take advantage form the One Sight foundation that help
people in Ems becoming aware of their vision impairment. Moreover we see penetration
opportunities for Luxottica’s retail sector since retail chains and lab networks in Ems are highly
fragmentized and there are no potential competitors for Luxottica.
Luxottica splits this area in:
o Big emerging (China, India, Brazil, Mexico, Turkey): growth expectation for
the next three years +120% in wholesale division. The company will benefit
from the planned opening of several stores under the Sunglass Hut brand in
26%
74%
Figure 1. Brand portfolio (as a percentage of total unit
sales)
Designer brands House brands
50.20%
49.80%
Figure 2. Brand portfolio (as a percentage of total sales
of frames and lenses)
Designer brands House brands
Source: company data
Source: company data
Source: company data
0
250
500
750
1000
1250
1500
1750
2000
2250
2500
2750
3000
3250
Retail Wholesale
Figure 3. Sales (mln) breakdown (principal
markets)
European North America Asia-Pacific Other
80
85
90
95
100
105
110
115
31/12/10 11/02/11 25/03/11 06/05/11 17/06/11 29/07/11 09/09/11 21/10/11 02/12/11 13/01/12
Luxottica
Morgan Stanley World
Source: Bloomberg
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Mexico, Brazil, Turkey and Israel. We expect a double digit growth in 2012
generated by the diffusion of Oakley brand in these regions.
o Mature emerging (Singapore, Hong Kong, Malaysia, Argentina, Chile): these
are expected to grow +30% in the next three years in wholesale division thanks
to strong investments and client segmentation; we can also expect a
development of the retail division which is not present in this areas yet;
o New emerging (Thailand, Vietnam, Indonesia, Colombia, Peru, Ecuador):
growth expectation of 60% for the next three years in wholesale division, by
working with distributors, exploring synergies with Singapore Hub and making
huge investments. Luxottica works only with a retail division and it is entering
the local distributors to develop a direct distribution in the future. The company
will also benefit from the consolidation of Multiopticas International into the
Group and its expansion in Chile, Perù, Ecuador and Colombia.
Company Strategy
Vertical integration. This is the key element of Luxottica strategy, because it allows to maintain
cost control and high quality products and to develop innovation. Luxottica designs, prototypes,
produces and sells through different distribution channels prescriptions, sunglasses and
sportswear.
Quality. Luxottica Group also focuses on high standards of quality obtained through research
and innovation in the materials used in the production process and by minimizing costs thanks
to the vertical integrated structure, one of the main competitive advantages of the Group. This
structure leads up to discover synergies and new operating methods and to anticipate the needs
and desires of consumers.
Acquisitions. Luxottica has acquired multiple companies to strengthen its global position, to
secure economies of scale and to develop different distribution channels as wholesale and
retail. We think that in coming years Luxottica will continue to expand its global presence in
emerging markets and strengthen its brand portfolio through small/medium acquisitions.
Industry Overview and Competitive Positioning Worldwide has been estimated that about 2.42 billion people (www.visioncrc.org) required
distance vision correction in 2010. In addition, there is a dramatic increase in the prevalence of
presbyopia due to the rapid growth in age of the world’s population, with over 1 billion
presbyopic people requiring near vision correction. Besides, according to World Health
Organisation, there are about 571 million people with different type of problems: blindness,
low vision and visual impairment. Finally, global eyewear demand is rising owing to income
growth, especially in emerging markets, and lifestyle changes. For example, there is a growing
awareness of importance to protect eyes not only during the summer but also in winter periods.
These factors are strongly positive for Luxottica, that will be a beneficiary of the structural
growth in eyewear demand given its strong global positioning across the retail and wholesale
business. It will also benefit from the growth in the global luxury market given its top quality
stability of house and licensed brands.
However, Luxottica exposure to emerging markets is still lower than the main competitors
(please see the Appendix 4) but the company is tackling this challenge and has created a
dedicated line for the facial features of Asians and is planning to launch low cost products.
In the emerging markets, the lack of a leader in the lens manufacturing space, of a compact
prescription lab network and of compact retail chains is an opportunity for the European
players to capture their demand potential.
Indeed, in the developed countries we expect high growth opportunities for the eyewear market
due to: aging population (eyesight deterioration) that requires people to buy lenses with high
value added (eg. progressive lenses); changes in lifestyle that deteriorates the sight (eg.
increasing computer use) or necessitate new technologies in sport (eg. polarized lenses) or new
technologies in general (eg. 3D glasses).
In order to assess Luxottica strengths and weaknesses, we have performed a SWOT Analysis.
Opportunities
Acquisition The Group has a good track record in managing acquisition. Luxottica proposes
the purchase of new companies when it’s possible to take advantage of synergies (eg. the
acquisition of Oakley which brought the know-how for the sport sector and the polarization of
lenses) or to enter in new markets (as for the recent acquisition of Tecnol in Brasil).
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North America
Asia-Pacific
China/Hong Kong
Europe
Africa and Middle East
South Africa
Central and South America
Figure 4. Retail distribution
Source: company data
0%
5%
10%
15%
20%
25%
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2005 2006 2007 2008 2009 2010 2011
Figure 5. Sales (mln) and EBITDA Margin
Sales Ebitda/Sales
Source: Luxottica financial statements
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CFA Institute Research Challenge
In North Europe there are companies with big market share and a big number of stores so in the
next years a new deal or acquisition can be expected here or in the emerging markets in order to
increase the presence of the firm.
Changing in lifestyle The increase in television and computer use, in formal employment and
female participation in the labor force in the emerging markets are all related to eyesight
worsening and the consequent needs for vision correction.
Increasing fashion content of frames With the licensing of fashion design, Luxottica Group
focuses on a new costumers segment that is people who consider eyeglasses and especially
sunglasses more as an accessory rather than a need.
OneSight It’s an opportunity to enhance Luxottica corporate image; the objective is to improve
the quality of eye care by: creating new partnerships to focus its resources on the areas of
particular need, offering continuous assistance to patients all year round and increasing
awareness of the importance of sight.
New Technology Oakley has invented the Superior High Definition Optics for world-class
athletes, military, law enforcement and active consumers, the innovative new 3D eyewear and
the AIRBRAKE™, the world’s first snow goggle to take advantage of SwitchLock™
Technology.
Web Luxottica is developing Ray Ban as epicenter brand with events and presence on
Facebook (reach 1 million fans in 2010); with the success of sunglass.com e-commerce
platform the Group expects that sales will double in the U.S. for 2011. Oakley.com sales grew
by over 25% in 2010.
Threats
Alternative prescription Luxottica profitability may be affected by a reduction of the sales of
prescription glasses, lenses and accessories if consumers prefer correction alternatives to
prescription eyeglasses, such as corneal implant, laser surgery or contact lenses. However, eye
surgery is not a strong threat for the Group because of the high costs and the fact that people
invest on more expensive sunglasses after the operation.
In contrast with Fielmann and St Sunshine, Luxottica doesn't produce contact lenses but sells
them in its stores; nevertheless, this is not a real problem because who uses contact lenses
usually buys sunglasses to protect the vision. The company has also made an agreement with an
US company to sell the contact lenses online (contact lenses use is increasing by 15% in USA
where the company reaches 60% of sales).
License loss Luxottica has a strong brand portfolio, but changing in consumer preferences or in
fashion could affect the value of fashion license and reduce the likelihood of favorable
renegotiation of license agreement.
Weaknesses
Presence in fragile economies We think this is the main weakness faced by Luxottica. From
2004 to 2010 Emerging Markets growth has been 16,35%, while growth in developing
economies was only 4,94.
Luxury eyewear based Luxottica Group is well positioned in the luxury market, thanks to the
high quality of products and their innovative design. Their lines are suitable for developed
markets like Europe and the United States, but not for new economies such as Brazil, Mexico,
China and India where the per capita level of the families is not very high.
Strengths
Vertical integration This structure covers the entire chain of value to offer a quality in product
and services. Luxottica has managed to build an agile organizational structure, avoiding the
risks and problems typically associated with the bureaucratization of large organizations,
without losing the advantages of a small enterprise.
Dedicated distribution channel For fast service and cost optimization, the company has
divided the distribution in 3 main centers (hubs) in strategic locations serving the major
markets: Sedico in Europe, Atlanta in US and Dongguan in the Asia-Pacific region.
The SAP system provides daily monitoring of global sales performance and inventory levels so
that manufacturing resources can be programmed and warehouse stocks reallocated to meet
local market demand.
Brand portfolio The company has a solid brand portfolio; its brands are known in the world
for quality, design and fashion. Luxottica has 12 house brands (like Ray-Ban, Persol, Oakley,
Vogue...) and 22 license brands (like DKNY, Chanel, Tiffany & C and many others).
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OPPORTUNITIES THREATS
Acquisitions Improvement in eye surgery
Changes in lifestyle Contact lenses
Increasing fashion content of
frames License loss
Population and GDP growth
OneSight
New Techologies
Web
STRENGHTS WEAKNESSES
Vertical integration Luxury eyewear based
Dedicated distribution
channel (SAP)
Presence in fragile
economies
Dinamic brand portfolio
Quality
11 Plants
STARS (sophisticated
distribution)
Table 1. Swot Analysis
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CFA Institute Research Challenge
Quality “Hand made in Italy” is a symbol of quality in the world. The technology and the R&D
are continually being developed to achieve new level of customer satisfaction.
12 plants Luxottica has 6 plants in Italy, 2 in USA, 2 in China, 1 in India and 1 in Brazil to
ensure excellence in quality, technology and product differentiation.
STARS Retail enters in wholesale division: a sophisticated distribution approach which
provides clients with an excellent service; this program has brought brilliant results in 2010
(sales growth +42%).
Valuation We base our evaluation on two techniques: Discounted Cash Flow (DCF) and Multiple
Analysis.
Discounted Cash Flow Analysis
We evaluate Luxottica with an asset side DCF model, obtaining a share value of 25.95.
We model our DCF in 3 stages: we consider a first stage, covering 2012-2013, in which we
base our evaluation on Luxottica guidance for the wholesales and the retail distribution. We
assume a net sales growth of 7.32% in 2011, 9.37% in 2012 and 9.53% in 2013. We base our
evaluation on the sales forecast split by region (Europe, North America, Asia-Pacific and Other
counties comprising the emerging markets) and business area (Retail and Wholesale) given by
the company in the 2011 4Q results presentation. Sales forecast for 2012 reflects the projected
euro 90 million of revenues from the acquisition of Tecnol (Lux acquired 80% of the group
Tecnol capital with the remaining 20% purchased over the next 4 years) and the estimated
strong growth, with annual sales targeted at approximately euro 70 million from Coach license.
Sales forecasts for 2013 take into account the estimated revenues of euro 165 million from
Armani license.
Our estimates are based on the strong calculated correlation between the real GDP growth rate
and Luxottica’s sales growth rate. For a detail analysis between GDP and Luxottica’s sales
please see the Risks section.
The second stage covers 2014-2020 in which we estimate a decreasing net sales growth from
5.34% in 2014 to terminal growth rate of 2% in 2020. We assume a prudential final growth
given by inflation rate.
We performed also a sensitive analysis and a Montecarlo simulation. Please refer to the Risks
section for a detailed analysis.
The main assumptions to our DCF are presented below:
Net sales Europe represents approximately 20% of total sales, North America 60% of total
sales, Asia and Pacific 13% of total sales and other countries account for the remaining 7%.
We split the total net sales growth on the basis of the expected growth rate for the different
geographical area and business divisions. We start our estimation from the planned revenues
growth rate for the 2011 according to the Company Data taking into account the impact of the
new acquisition in Brazil (Tecnol) and the added value coming from the license agreement for
the manufacturing and distribution of sunglasses and prescription glasses under the Armani and
Coach brands. For a detail growth rate description please see the financial analysis.
EBITDA We estimate the value of Ebitda on the basis of the historical value of Ebitda Margin
(median of 19.39% calculated in the period 2006-2011) and the company strategy principally
aimed at expanding the brand portfolio in order to benefit from its distribution network and
from the opportunity to spread the total fixed costs on the greater volume of revenues. Indeed,
the raw materials represent only the 5% of the COGS and therefore a new license gives a great
potential in term of growth rate of sales.
Working capital change to sales We estimate a ratio of 0.5% of sales in accordance to
Luxottica strategy aimed at reducing inventories and improving logistic efficiency through SAP
implementation.
Terminal growth rate is 2% We estimate a terminal growth in line with World Bank GDP
growth rate forecast for the main area in which Luxottica operates. We employ a very
conservative value of 2% (inflation rate assumption): in fact we expect a slowdown in the
mature markets sales growth rate since the company strategy is focused on breaking into new
markets. Furthermore given the historical correlation between Luxottica sales growth rate and
the GDP growth rate we assume a sales growth rate of 2% for Europe and Us area in line with
the World Bank GDP forecasts.
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Correlation
North America 0.6048556
Asia Pacific 0.7477196
Italy 0.5900894
World 0.6427221
Table 2. Correlation between gdp and Luxottica sales
growth rate, years 2005-2010
Source: CISE estimates
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CFA Institute Research Challenge
Tax rate In all the stages we consider a corporate tax rate of 35% in line with company
estimate. We assume that the total tax rate is given by the Italian statutory tax rate, because
Luxottica mainly operates in countries with agreements against double taxation.
Financial leverage Starting from 2000 Luxottica kept the Net Debt to Ebitda ratio in a range
between 1.0x and 3.5x and a Net Debt to Enterprise Value between 10% in 2006 and 25% after
Oakley purchase. We estimate that at the end of 2011 the Net Debt to Ebitda ratio stands at
1,74x and that Net Debt to Enterprise Value at 13,24%. We don’t have any clue about
Luxottica’s future acquisition policy, but we assume that Luxottica will maintain current debt
level in the future. Given our sales forecast and profitability, this assumption implies increasing
Ebitda and Enterprise value, i.e. a decreasing leverage.
WACC It is calculated taking into account the decreasing in leverage:
We start with a Beta of 0.94 based on a regression from 2001 to 2011 (weekly data) on Morgan
Stanley MSCI Index. We use this Index since it captures the well diversified brand portfolio of
Luxottica and its presence in the global market and we adjust this beta every year for changes
in leverage.
Risk-free rate of 2.1% based on a weighted average yield on the long term bonds on the basis
of the percentage of sales in which area the company operates.
We calculate cost of debt in two steps:
• assuming an average debt maturity of 4 years for every year we compute the 4 year
forward free rate and
• on the basis of the average yield to maturity of the senior 5-year notes targeted to
institutional investors, issued on the 3rd of November 2010 and on the 10 years
private placement (20th September 2010) we estimate a current yield spread of 2,5%.
As we did for Beta, we adjust yield spread every year in order to take into account changes in
leverage.
Risk Premium For the equity risk premium we take into account the country risk premium and
we calculate a weighted average risk premium adopting the market risk premium weighted for
the percentage of the geographical sales of Luxottica on the total volume. (Source: Damodaran,
February 2011)
Multiple Analysis
It’s not so immediate to decide which societies could be comparable with Luxottica, because
the company doesn’t seem to fear any threat with its fifty years of experience and excellence in
the eyewear sector. The only society which could be viewed like a major peer is the Italian
Safilo, producer of the famous and stylish brand Carrera. Nevertheless, we decided to compare
Luxottica also with the other listed companies of the eyewear market which can be viewed as
comparables: the other Italian Marcolin, the European Fielmann and Essilor and the Asian
Formosa Optical and St Shine Optical. (For further details, please see the Appendix 4). These
firms are the more capitalized among the quoted ones and they are all followed by analysts.
Looking at the multiples estimates by analysts for the different competitors, we noticed that
they are really changeable, as it can be seen from the table below.
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Trailing
P/TBV
Best P/S
2012
Best
EV/Ebitda
2012
Best EV/S
2012
Best P/E
2012
Essilor 8.436 2.498 11.964 2.614 19.513
Safilo 1.263 0.268 5.120 0.503 14.714
St Shine 6.618 4.374 10.872 4.285 14.290
Marcolin 2.531 0.917 6.100 0.957 10.272
Fielmann 6.480 2.757 12.008 2.585 21.544
Formosa 3.762 2.090 12.043 2.104 15.081
max 8.436 4.374 12.043 4.285 21.544
min 1.263 0.268 5.120 0.503 10.272
2011E 2012E 2013E
Wacc 6.57% 6.54% 6.57%
Pv FCFO 504.32 495.65
Table 8. WACC
Source: CISE estimates
Table 9. Consensus multiples
7
For that reason, we considered that the classic way to calculate multiples using an industry
average value wouldn’t have taken into account the unavoidable gaps in operative and financial
leverage and in product range and geographical operation existing among the different
companies. Therefore we chose to calculate the various multiples for Luxottica using a linear
regression (see Appendix 8), then comparing the value coming out from it with the one
estimated on the base of Bloomberg data.
The multiples we estimated are P/TBV, EV/S, P/S and EV/EBITDA and we calculated them
using an average value of the last three months market cap and the mean of the estimates of
years 2012 and 2013 for Sales, Net Income and EBITDA margin in order to work with a more
stable value. We concentrated on these multiples because we wanted to minimize the
estimation error and they are the ones for which the value of the regression R-squared was the
highest, that is to say that the variables better explains the data. As far as the choice of the
multiples is concerned, we decided to look at P/TBV rather than at the more used P/BV
because it is a more prudent value due to the fact that it only includes real assets and doesn’t
consider goodwill. Instead, EV/EBITDA is usually preferred to EV/EBIT in order to avoid the
problems connected to the evaluation of depreciation and amortization.
Looking at Price to Tangible Book Value, Enterprise Value to Sales and Price to Sales,
Luxottica is in line with competitors while with regards to the EV/EBITDA there’s an upside.
Target Price Although the R squared are all close to 1, the variance of the regressions is quite
elevate because of the few data included in the estimation. Because of this, in order to get our
average target price we decided to weight 70% the result calculated with our DCF model and
30% the one coming from the multiple analysis, coming to a final target price of € 25.08.
Financial Analysis The world recovery after the economic setback of 2008-2009 offers growth opportunities:
2011, 50th anniversary of the company, ended positively for Lux with acceleration in both
Retail (+5.7% YoY) and Wholesales (+9.9% YoY) division. On the basis of our assumptions,
2012 is expected to provide excellent growth opportunities (+12.02% YoY in net sales).
We expect a promising outlook for both retail and wholesale for driven by Sap implementation
that will lead to a decrease of 20% of inventory days thanks to the improvement of
productivity, logistics and IT services.
In our valuation we model a net profit CAGR 2009-2013 of 15.53% , result which is mainly
driven by growth in sales and cost control (improvement obtained with Lux new software
SAP).
Luxottica benefits from its leader positioning in the luxury segment, its organizational
structure and strong brand portfolio (best performers Burberry, Chanel, Persol; Prada, Tiffany).
We see potential growth linked to one of the main drivers of Luxottica: the net sales in
NorthAmerica which represent the 60% of the consolidated net sales. Luxottica will benefit
from American recovery after a negative 2010 (we evaluate a 7.32% growth in net sales in
accordance with the company estimates for 2011, 5.7% retail and 9.9% for wholesales); the
recent signing of a 10 years license contract with Armani brand and with Coach brand; the
recent acquisition of Tecnol and the management commitment to expand and enter new
emerging markets (China as “mature emerging market”, but also Latin America and some
Asian countries).
Sales growth drivers
Europe The 9.01% sales CAGR is driven by different factors. First of all, the strong brand
portfolio: the Group expects at least € 165 mln for 2013 thanks to the renewal of the Armani
license after 12 years, the increase in profits for Tory Burch, a label already very strong in
America which is now becoming known in Europe , and the penetration of Oakley in the
European market also with a new line for women. Secondly, through the development of
STARS, Luxottica will be able to reach the final consumer even if European countries have not
a strong retail network.
North America Even if it’s not an emerging market, its potential growth looks as it would be.
Indeed, according to the optometrists association, too many people are still not aware of their
eyesight difficulties and sight defects, so this is a key point for future development and for the
possibility to open many other LensCrafters stores, which could be better managed through
SAP implementation.
CFA Institute Research Challenge
Target Price € 25.08
DCF € 25.95
Multiples € 23.04
01/25/2012
Multiples
P/TBV 21.9 x
EV/Sales 1.8 x
P/Sales 1.3 x
EV/EBITDA 10.4 x
Target Price 23.04
Table 10 – Source: CISE estimates
Table 11 – Source: CISE estimates
8
For this reasons, we expect a 7.47% sales CAGR with revenues for 2012 and 2013 equal to
4052.40 mln and 4322.37 mln respectively. In order to calculate the data for 2012 we included
an additional $ 100M due to the new license agreement with Coach, one of the most important
accessories brands in the world.
Asia – Pacific and Other Countries Sales growth rate followed GDP growth rate trend. We
expect an exponentially growth of emerging markets exposure driven by:
development of the new asian-fitting glasses lines,;
the planned 500 LensCrafters stores in 2013 in China and targeting of new wholesales doors.
production plants: one in India, and two in China.
For 2012 we estimate 1.469 bln euro of net sales for both Asia and other countries area and a
CAGR 2009-2013 of 24% for Emerging markets and 4.3% for RoW : in Brazil and Mexico the
Group is improving its presence in retail division thanks to the acquisition of sunglass store
chains (two in Mexico and branded Sunglass Hut). Expected growth rate in Mexico will benefit
from the 2011 moving to SAP from 1st November.
After the negative 2008, Lux registered strong recovery in 2010 due to Tecnol acquisition
(Brazil), High Tech and Stanza acquisition (Mexico) in 2011.
Cash Flows
According to our estimates Lux will generate a cash flow of 537.29 mln euro in 2012. Given
the Ebitda Margin and the estimated sales growth rate, the cash flow will reach 766.4 mln in
2019.
The high expected cash flow and the financial structure of Lux characterized by low debt give
space either to possible new deals or to stock buyback and extraordinary dividends.
Corporate Governance and Social Responsability Social Responsibility Luxottica Group pays particular attention to corporate social
responsibility. In agreement with Labour Union has developed projects designed to improve the
purchasing power of employees.
As consequence of this welfare policy, Luxottica won the Aretê Award 2010 given by
Confindustria and ABI. With the Foundation OneSight Luxottica seeks to improve the quality
of life of people around the world. Since 1988 the Foundation, thanks to voluntary
contributions of many employees of Luxottica, has provided free eye care and glasses to more
than seven million people and has invested millions of dollars in scientific research.
Corporate Governance Luxottica address to the Code of Conduct prepared by the Committee
for Corporate Governance of listed companies promoted by the Italian Stock Exchange.
Luxottica governance is based on a Board of Directors with the task to ensure the company
management and a Supervisory Board responsible for ensuring compliance with regulations.
The Board of Directors is composed of 15 members including 7 independent. Luxottica has set
limits to membership of its directors in other companies. The company's founder, Leonardo Del
Vecchio, is the Chairman of the Board of Directors without operational assignments, although
chairs the Audit Committee.
New Opportunities Luxottica and the web. The web gives opportunities to share the company values and to build
customer loyalty. Facebook, Twitter and Youtube are the new marketing and communication
tools which enable the company to gain visibility and reinforce the brand.
Sap. Luxottica initiated the Sap’s project in December 2008 and cut over to the new system in
the beginning of April 2009. It decided to take Sap because it offers many advantages in terms
of real estate management efficiency. Before the adoption of Sap, Luxottica administered all
900-plus stores in Microsoft Excel spreadsheets. Therefore data consistency and accuracy were
very difficult. Now with Sap, unnecessary costs, wasted time and a loss of income about these
problems have greatly decreased. Sap is applied to all Luxottica’s acquisitions; in 2012 it will
be applied to North America and Mexico.
STARS. Through this system, which provides select clients with a customized service,
Luxottica manages to extend the success of the Retail logic to the Wholesales division
providing expansion opportunities even in the European market.
CFA Institute Research Challenge 01/25/2012
9
Investment Risks There are several risks which could affect our target price, but we think that Luxottica faces
mainly business and strategic risks because financial risks are strongly mitigated by a
systematic hedging policy and, moreover, the company has a low level of debt.
In order to obtain a quantitative risk assessment of our estimation we have first performed a
sensitivity analysis for Wacc, long term growth rate, EBITDA Margin and change in working
capital. As it can be seen in the following table the impact of this variable is huge.
We then performed a Montecarlo simulation to verify the uncertainty level of our estimation.
We used a volatility value equal to 5.5%, derived from the volatility of the gdp growth rate and
the sales sensitivity to the gdp growth rate.
Financial risks
Exchange rate risk
The company is exposed to the weakening/strengthening of Euro versus other currencies, in
particular USD, AUD and Yuan, due to manufacturing costs incurred in Euro and Chinese
Yuan and revenues mostly received in USD and AUD (transaction risk). Secondarily, there’s a
gap between operating results, reported in Euro, and other budget items such as assets,
liabilities, revenues and costs denominated in various currencies, which leads the company to
face a translation risk. Finally, the foreign currency rate sensitivity could impact on the Group’s
competitive position in a given market. The Group hedges the transaction exchange rate risk for
a percentage between 50 percent and 100 percent according to the policy defined by the
management using derivative instruments such as forward currency contracts, currency swaps
or permitted option structures with third parties. Although the group describes this risk as the
main one, a variation of +/- 10 percent in Euro/USD exchange rate has a material but not so
great impact on the net income.
Moreover, the exchange rate is not a driver for the company value because it rather changes the
profits’ volatility and we take this aspect into account in the Montecarlo simulation on our
DCF. Indeed, the simulation considers the value of the sales expressed in Euro, so the exchange
rate volatility is embedded in the historical volatility.
Interest rate risk This risk is primarily related to long-term debt contracted at both fixed and
floating rates. The company only hedges floating-rate debt positions by using Interest Rate
Swaps agreements in order to maintain a percentage of fixed-rate debts between 25 percent and
75 percent of total debts. Being Luxottica not much indebted, the interest rate risk has a quite
marginal impact.
Strategic risks
Unsuccessful management of license agreements The company benefits from a strong brand
portfolio which consists in favorable licenses with leading luxury goods designers but the
financial results may suffer from a reduction in sales or an increase in advertising costs and
royalties to designers. We expect the leadership positioning, the pursued strategy of continuous
innovation and the company fashion designers will attract new license agreements.
CFA Institute Research Challenge
Source: CISE estimates
01/25/2012
€ mln
12.128 1,60% 1,80% 2,00% 2,20% 2,40%
6,21% 11.585,3 12.034,6 12.522,9 13.055,7 13.639,3
6,46% 11.403,1 11.844,0 12.323,3 12.846,2 13.419,0
6,71% 11.224,8 11.657,5 12.127,9 12.641,1 13.203,2
6,96% 11.050,1 11.474,8 11.936,5 12.440,2 12.991,9
7,21% 10.879,1 11.296,0 11.749,1 12.243,5 12.785,1
€ mln
12.128 18,39% 18,89% 19,39% 19,89% 20,39%
0,00% 11.883,9 12.428,2 12.971,5 13.513,9 14.055,5
0,25% 11.461,9 12.006,2 12.549,7 13.092,2 13.634,1
0,50% 11.039,8 11.584,3 12.127,9 12.670,6 13.212,6
0,75% 10.617,7 11.162,3 11.706,1 12.248,9 12.791,1
1,00% 10.195,7 10.740,4 11.284,3 11.827,3 12.369,6
Terminal Growth Rate
Wo
rkin
g
Cap
ital
Ch
g/S
ales
Ter
min
al
WA
CC
Ebitda Margin
Table 12. Sensitivity analysis
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
13.1
6
14.5
3
15.9
0
17.2
7
18.6
4
20.0
2
21.3
9
22.7
6
24.1
3
25.5
0
26.8
7
28.2
4
29.6
1
30.9
8
32.3
6
33.7
3
35.1
0
36.4
7
37.8
4
39.2
1
Figure 10: Montecarlo simulation
10
The eyewear market and Luxottica’s wide distribution network and strong global presence is
attractive for fashion brands. Luxottica owns a wide brand portfolio which will include Coach
from 2012 and Armani brand from 2013, but Safilo’s competition remains strong.
GDP growth rate and future economic conditions Luxottica’s business is exposed to the
cyclicality of demand. Given the strong positive correlation between real GDP and eyewear
demand, the overall performance will suffer from economic setbacks leading to falling GDP as
in the period of economic recession 2008-2009. Luxottica’s sales register a decrease of 2.06%
in 2009 as the world annual GDP falls to 2.05%.
Unsuccessful product launch If the Group doesn’t predict changes in consumer preferences,
the sales of premium products and profitability will suffer. In particular, Luxottica’s strategy in
EMs is growing through more aggressive growth target and acquisitions policy. Luxottica’s
aim is to create innovative product lines more suited for the EMs consumers developing
special frames suited to the somatic traits of Indian and Asian population (e.g. Ray-Ban
sunglasses promotional line). Luxottica minimize this risk by investing resources in R&D to
develop high quality products for different population segments, by forecasting the new fashion
trends in Luxury and analyzing consumers needs.
Strategic acquisition Acquisitions are the pillars of Luxottica’s growth strategy focused on the
business expansion. The integration of new business may suffer from lack of synergies, costs
savings, innovation and operational efficiencies. Additional uncertainties regard the difficulty
in integrating the newly-acquired business in an efficient manner due to cultural differences in
the organization; the inability to achieve strategic objective and tax or accounting issues.
Emerging Markets: Opportunities and threats
The main risks the company may overcame are linked to changes in local economic and
political conditions, export and import restrictions, problems and significant costs in protection
of intellectual rights investment restriction and local laws.
The threats of vision correction alternatives to prescription eyeglasses Correction
alternatives to prescription eyeglasses, such as contact lenses and optical surgery, are becoming
more and more popular and accessible thanks to new developed cutting the edge technology.
However we don’t see correction alternatives as a strong risk that can affect Luxottica’s
profitability in the short term, because people that uses alternative vision correction usually buy
sunglasses. Moreover people may prefer eyeglasses, a long term medical device, than contact
lenses which must be frequently replaced or eye surgery which implies risks and costs. We also
expect a steady growth of Luxottica’s retail business driven by the concept of brand embodied
in the frames which evolve from an optical devise to a fashion accessory.
Operative risks
Increase in energy, raw materials and components costs Raw materials and energy costs are
linked to market prices but we don’t see a big risk it’s since the materials and components costs
covered only 5% of cogs.
Adverse judgments or determinations in legal proceedings Luxottica in the course of its
business becomes involved in several claims. Adverse judgments or determinations could
increase the costs required to operate the business and impact the business operations.
CFA Institute Research Challenge 01/25/2012
-6.0
-4.0
-2.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
2009 2010e 2011f 2012f 2013f
Euro Area United States
East Asia and Pacific Latin America and Caribbean
World
Figure 11. GDP forecast
Source: World Bank
-0.4
-0.2
0
0.2
0.4
0.6
2005 2006 2007 2008 2009 2010
Figure 12. GDP growth rate
Euro area Asia and Pacific
North America Worldwide
Source: World Bank
-10
-5
0
5
10
15
2003 2004 2005 2006 2007 2008 2009 2010
Figure 13. Sales growth rate
Euro area East Asia & Pacific
North America World
Source: Luxottica finacial statements
11
Appendix 1. Luxottica Brand Portfolio
Appendix 2. Main steps in Luxottica history
CFA Institute Research Challenge 01/25/2012
13
CFA Institute Research Challenge 01/25/2012
Appendix 4. Eyewear sector comparables
Luxottica is a double face company: on one side is a glasses producer and retailer, on the other side is a luxury firm. This implies
that the set of competitors (firm that produce and sell similar product) is different from the set of comparables (firm that face similar
economic conditions).
We think that is more appropriate to restrict our analysis only to competitors, because they produce and sell similar product,
although target different customer, and share similar cost structure.
Essilor Cie Generale d'Optique International Sa is a French company, engages in the design and manufacture of lenses, under the
Varilux, Crizal, Essilor and Definity brands, for all types of visual disorders, including myopia, hypermetropia, presbyopia, and
stigmatism. The company also engages in the manufacture and sale of optical instruments, which are mainly machines used to edge
finished lenses and diagnose visual disorders.
Essilor has a strategy of acquisition, across and along the value chain of glasses, of lens manufacturers, wholesalers and laboratories
across its key markets, moving across and down the eyewear value chain The strengths of Essilor are the attention on prescription
lenses and on product innovation and Essilor has the number one market share in almost all of the markets it operates in.
In 2010, Essilor and Luxottica have made a joint venture for the laboratory Eyebiz in Australia.
Formosa Optical is the world’s largest Chinese optical technology group and the biggest glasses/ contact lenses distributor in
Taiwan.
Formosa principal operative core is customer service, well known as "honest service”, a gift provided by the group that is a concrete
idea of professional optical services accompanied with reasonable prices and quality of products, which has gained belief over
years. This service provides customers with three guarantees which are "quality, technology and satisfaction".
Formosa Optical is gaining various national certificates to strengthen its brand values and aim to join the world market in the future
and become one of world's top three optical companies. This represent a threat for Luxottica expansion strategy, because Formosa
Optical is already a leader eyewear company in China and Taiwan, serving a segmented market and adapting its products to socio-
economic structure changes.
St. Shine was established in 1986 and listed in 2004. Now the company is the leading layer in Taiwan and its own brand
"Ticon" controls 25% of domestic market share.
St. Shine is the fifth largest contact lens maker in the world with 1.5% market share in 2010, and specializes in manufacturing cast-
molding soft contact lens, including disposable and frequent replacement contact lens.
Big players focus on standardized brand products and have strong mass production capability, but they lack the flexibility. On the
contrary, St Shine can provide differentiated products for diverse customers. St. Shine generated nearly 50% of revenue from Asia
and it has a strong position in Japan, which is the second largest single contact lens market.
St. Shine’s products are less expensive and has a wider range of specialty products such as ring color lens, cosmetic lens and toric
lens than peers.
Established in the 1961, Marcolin S.p.A. is a small but dynamic player in the eyewear industry. The company, which
manufacturers more than 6.000.000 fashion sunglasses and optical frames a year, is growing thanks to the expansion into foreign
markets and successful license agreements with fashion brands. Starting from 1990s, Marcolin has licenses to produce frames for
leading international fashion houses, including Dolce & Gabbana, Roberto Cavalli, Montblanc, Tod’s, Tom Ford. In addition
Marcolin produces and markets sunglasses and optical frames under its own house brand and it has several subsidiaries that handle
distribution in Europe, as well as a U.S. subsidiary and branches in Brazil and Hong Kong. The company operates also in the sport
sector through its subsidiary Cébé producing ski goggles and sports eyewear.
Fielmann was established in 1972 and has been listed at the northern German regional HASPAX index since 1994. With its 664
subsidiaries and 48% market share, the company is a leader in the German market (19% market share) and the largest optical chain
in Europe with branches in Austria (15% market share), Switzerland (14% market share), Poland, Luxembourg and the Netherlands.
Fielmann designs, develops and produces lenses and frames, sunglasses and contact lenses, which are distributed via own Fielmann
stores; it also offers hearing aids via a shop-in-shop concept and, in particular, it is known for having signed the first deal with a
public health insurance in 1981. Thus, it is classified as a producer, broker and service provider and it covers the entire chain in the
optical industry. Anyway, the key element among these different activities is the supply of competitively priced lenses, which
represent the 66% of the total sales, giving the customer the opportunity to choose among a wide range of products. The strength
and the goal of the company is to exploit huge economies of scale in order to offer always a fashionable and modern product at a
low price. The principle aim of Fielmann is to operate one branch per 100,000 inhabitants throughout Germany, trying to achieve a
market share of at least 50 per cent in all the regional markets of the German-speaking countries.
Safilo, founded in the 1934 in Italia, has grown to become a world leader in creation, production and distribution of eyeglasses,
sunglasses, sportglasses, ski masks and ski helmets. It manages a portfolio of house brands (Safilo, Carrera, Oxydo, Blue-Bay,
Smith Optics) and licensed brands (Dior, Balenciaga, Gucci and Marc Jacobs). Safilo sells its products in approximately 130
countries and is one of the biggest wholesale eyewear producer and a worldwide leader in the premium eyewear segment in terms
net sales and units sold. It is the company more comparable to Luxottica and the main competitor.
15
Appendix 6. Sales forecast
Table 3. Retail division
Table 4. Wholesale division
Table 5. Total sales
CFA Institute Research Challenge 01/25/2012
Source: CISE estimates
Year 2010 2011 2012 2013 2014 2015 2016 2017
RETAIL
European Retail 103.59 103.59 103.59 103.59 104.62 105.67 106.72 107.79
Growth Rate 0% 0% 0% 1% 1% 1% 1%
North America Retail 2942.01 3115.59 3299.41 3494.07 3598.89 3670.87 3707.58 3744.66
Growth Rate 5.90% 5.90% 5.90% 3.00% 2.00% 1.00% 1.00%
Asia and Pacific Retail 495.08 519.84 545.83 573.12 596.05 613.93 626.21 638.73
Growth Rate 5.00% 5.00% 5.00% 4.00% 3.00% 2.00% 2.00%
Others Retail 20.96 25.15 30.18 36.21 43.09 49.56 54.51 58.87
Growth Rate 20.00% 20.00% 20.00% 19.00% 15.00% 10.00% 8.00%
Total 3561.63 3764.16 3979.00 4206.99 4342.65 4440.02 4495.02 4550.05
Growth Rate 5.69% 5.71% 5.73% 3.22% 2.24% 1.24% 1.22%
Year 2010 2011 2012 2013 2014 2015 2016 2017
WHOLESALE
European Wholesale 1059.94 1123.54 1179.72 1403.70 1459.85 1503.64 1533.72 1564.39
Growth Rate 6% 5% 5% 4% 3% 2% 2%
North America Wholesale 539.92 620.90 752.99 828.29 902.84 966.04 1033.66 1085.34
Growth Rate 15.00% 10.00% 10.00% 9.00% 7.00% 7.00% 5.00%
Asian and Pacific Wholesale 250.05 257.56 265.28 273.24 278.71 284.28 289.97 292.86
Growth Rate 3.00% 3.00% 3.00% 2.00% 2.00% 2.00% 1.00%
OthersWholesale 386.49 456.06 628.15 741.22 867.22 997.31 1097.04 1173.83
Growth Rate 18.00% 18.00% 18.00% 17.00% 15.00% 10.00% 7.00%
Total 2236.40 2458.30 2826.32 3246.63 3508.62 3751.27 3954.38 4116.43
Growth Rate 9.92% 14.97% 14.87% 8.07% 6.92% 5.41% 4.10%
Year 2010 2011 2012 2013 2014 2015 2016 2017
Europe 1163.53 1227.12 1283.30 1507.29 1564.47 1609.31 1640.44 1672.18
Growth Rate 5% 5% 17% 4% 3% 2% 2%
North America 3481.93 3736.49 4052.40 4322.37 4501.73 4636.91 4741.24 4830.00
Growth Rate 7.31% 8.45% 6.66% 4.15% 3.00% 2.25% 1.87%
Emerging Markets 745.14 777.39 811.11 846.36 874.75 898.21 916.17 931.59
Growth Rate 4.33% 4.34% 4.35% 3.35% 2.68% 2.00% 1.68%
RoW 407.45 481.21 658.33 777.43 910.32 1046.86 1151.55 1232.70
Growth Rate 18.10% 36.81% 18.09% 17.09% 15.00% 10.00% 7.05%
Total 5798.04 6222.21 6805.14 7453.44 7851.27 8191.29 8449.40 8666.48
Growth Rate 7.32% 9.37% 9.53% 5.34% 4.33% 3.15% 2.57%
16
CFA Institute Research Challenge 01/25/2012
Appendix 7. Discounted Cash Flow
Table 6. DCF
Table 7. WACC
Eur mln 2010 2011E 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E TV
Sales 5,798.04 6,222.21 6,805.14 7,453.44 7,851.27 8,191.29 8,449.40 8,666.48 8,872.69 9,066.98 9,248.32
YoY Growth 13.81% 7.32% 9.37% 9.53% 5.34% 4.33% 3.15% 2.57% 2.38% 2.19% 2.00%
Ebitda 1,034.22 1,199.01 1,319.42 1,445.12 1,522.25 1,588.18 1,638.22 1,680.31 1,720.29 1,757.96 1,793.12
D&A 322.06 311.11 340.26 372.67 392.56 409.56 422.47 433.32 443.63 453.35 462.42
Capex -251.04 -308.00 -394.70 -469.57 -482.85 -491.48 -494.29 -493.99 -492.43 -489.62 -485.54
Ebit 712.16 887.90 979.16 1,072.45 1,129.69 1,178.61 1,215.75 1,246.99 1,276.66 1,304.61 1,330.70
Avg Cost of Debt 4.53% 4.50% 4.06% 4.07% 4.29% 4.58% 4.75% 4.86% 4.90% 4.93% 4.97%
Interest 106.99 94.02 84.33 84.53 89.25 95.10 98.78 101.05 101.92 102.51 103.35
Net Income 402.19 481.62 553.46 620.19 660.67 688.56 710.22 728.98 747.62 765.34 781.69
Total Equity 3,148.77 3,294.72 3,599.12 3,940.22 4,303.59 4,682.30 5,072.92 5,473.86 5,885.05 6,305.99 6,735.92
Working Capital Chg 5.24 61.04 34.03 37.27 39.26 40.96 42.25 43.33 44.36 45.33 46.24
FCFF 538.78 519.21 537.29 562.93 604.75 643.23 676.17 706.54 736.66 766.40 795.60
2011E 2012E 2013E 2014E 2015E 2016E 2017E 2018E 2019E TV
Wacc 6.57% 6.54% 6.57% 6.61% 6.65% 6.68% 6.69% 6.70% 6.70% 6.71%
Pv FCFO 504.32 495.65 499.07 497.15 489.45 479.02 467.89 456.02 10,317.81
Source: CISE estimates
Source: CISE estimates
17
CFA Institute Research Challenge 01/25/2012
Appendix 8. Multiples
Figure 6. P/TBV – CISE estimates
Figure 7. EV/Sales – CISE estimates
Essilor
Safilo
St Shine
Marcolin
Fielmann
Formosa
Lux BB
Lux Regr
y = 17.206x - 0.5342
R² = 0.7998
0
5
10
15
20
25
10% 30% 50% 70% 90% 110% 130% 150%
P/T
BV
Rote
Essilor
Safilo
St Shine
Marcolin
Fielmann
Formosa
Lux BB Lux Regr
y = 11.537x - 0.3555
R² = 0.8792
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
EV
/Sa
les
Ebitda Margin
18
CFA Institute Research Challenge 01/25/2012
Essilor
Safilo
St Shine
Marcolin
Fielmann
Formosa Lux BB
Lux Regr
y = 13.304x + 0.249
R² = 0.8695
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
0% 5% 10% 15% 20% 25% 30% 35%
P/S
Ros
Essilor
Safilo
Marcolin
Fielmann
Formosa
Lux BB
Lux regr
y = 64.328x - 2.0471
R² = 0.747
4
5
6
7
8
9
10
11
12
13
10% 12% 14% 16% 18% 20% 22% 24%
EV
/Eb
itd
a
Ebitda Margin
Figure 8. P/S – CISE estimates
Figure 9. EV/Ebitda – CISE estimates
19
CFA Institute Research Challenge 01/25/2012
Disclosures:
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the content or publication of this report. [The conflict of interest is…]
Receipt of compensation:
Compensation of the author(s) of this report is not based on investment banking revenue.
Position as a officer or director:
The author(s), or a member of their household, does [not] serves as an officer, director or advisory board member of the subject company.
Market making:
The author(s) does [not] act as a market maker in the subject company’s securities.
Ratings guide:
Banks rate companies as either a BUY, HOLD or SELL.
Disclaimer:
The information set forth herein has been obtained or derived from sources generally available to the public and believed by the author(s) to be
reliable, but the author(s) does not make any representation or warranty, express or implied, as to its accuracy or completeness. The information
is not intended to be used as the basis of any investment decisions by any person or entity. This information does not constitute investment
advice, nor is it an offer or a solicitation of an offer to buy or sell any security. This report should not be considered to be a recommendation by
any individual affiliated with [Society Name], CFA Institute or the CFA Institute Research Challenge with regard to this company’s stock.