MPM – Prabumulih Borders

3,5 %

Dealer Prabumulih Class Avg Sales Sales Cont Locality

Sani Motor Dead Wood 36 10% 50%

PT Nusantara Surya Sakti - Prabumulih Star 174 50% 56%

Astra Motor Prabumulih Prospective 97 28% 59%

PT Daya Anugrah Mandiri - Prabumulih Prospective 42 12% 62%Dealer Muara Enim Class Avg Sales Sales Cont Locality

PT Gratia Plena Mas Motor - Muara Enim Star 203 25% 80%CV Anugerah Kencana Motor - Muara Enim Star 304 37% 71%CV Lestari Motorindo - Muara Enim Star 219 27% 82%

Astra Motor Muara Enim Prospective 85 11% 83%

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Insight:-Over 35% Prabumulih sales spilled to ME because its geographical condition, equal to covers 13% of ME Sales (135 unit/ month)- Otherwise, ME sales to Prabumulih just only 4%, equal to covers 13% of Prabumulih Sales (35 unit/ month)- Addition of Dealer in Prabumulih border is needed to reduce violation from ME & Accelerate to win M/S- PBM Market -19% from 2011, H -23% - ME Market -31% from 2011, H -13%

Total Market - Prabumulih Total Market – Muara Enim

36%57%

2% 1% 3%

Market Share Prabumulih H

YSK0 45%50%

2% 1% 2%

Market Share Muara Enim H

YSK0

Honda YamahaD Prod POS D Prod POS4 63 4 100 1

Honda YamahaD Prod POS D Prod POS4 232 9 4 256 4

Prabumulih 2012

Total Market 8.202

Target MS 47,0%

H - Sales 3.855

H - Sales/Mo. 321

Violated (%) 26%

Local - Exploitable 238

Productivity 88

Locality (%) 57,0%

Net Productivity 50

# Dealer 4

Dealer - Local S/ Mo. 201

Productivity Gap -37

Sales Impr. / D -9

Dealer Addition (Prod) -0,74

Dealer Addition (100) -0,37

Muara Enim 2012

Total Market 24.563

Target MS 47,0%

H - Sales 11.545

H - Sales/Mo. 962

Violated (%) 39%

Local - Exploitable 587

Productivity 202

Locality (%) 79%

Net Productivity 160

# Dealer 4

Dealer - Local S/ Mo. 638

Productivity Gap 51

Sales Impr. / D 13

Dealer Addition (Prod) 0,32

Dealer Addition (100) 0,51

Insight:

- Prabumulih Barat Sub-District is 2nd largest Market in Prabumulih City (avg. 252 unit/month)- Proposed New Dealer location intended to covers also Muara Enim & Western Prabumulih Borders area (Rambang & Rambang Dangku Sub Districts) (avg. 209 unit/ month)

DAM Prabu

NSS Prabu

SO Prabu

Sani Motor

MPM New

7 KM

13 KM

Lestari Tj Enim

SO Muara Enim

GPM Muara Enim

AKM Muara Enim

46 KM

MPM – Banyuasin Borders

38,7 %

Dealer Palembang Class Avg Sales Sales Cont LocalityAstra Motor Veteran Prospective 133 3% 85%Astra Motor Plaju Star 210 5% 77%Astra Motor KM. 9 Star 170 4% 80%Astra Motor Sako Prospective 125 3% 96%PT Prima Motor Abadi Star 142 3% 88%Bimasakti Dead Wood 65 1% 71%CV Jaya Honda Motor Dead Wood 115 3% 77%PT Gratia Plena Mas Motor - Palembang Star 603 14% 68%CV Anugerah Kencana Motor - Palembang Star 367 8% 36%PT Patria Anugrah Sentosa - Palembang Prospective 62 1% 78%PT Nusantara Surya Sakti - Palembang Star 218 5% 71%CV Lestari Motorindo - Palembang Star 429 10% 58%PT Tunas Dwipa Matra - Palembang Average 299 7% 17%PT Daya Anugrah Mandiri - Palembang Prospective 143 3% 72%PT Dinamik Putra Perkasa - Palembang Prospective 111 3% 66%PT Bintang Mulia Jaya - Palembang Average 476 11% 35%PT Sumber Purnama Sakti - Palembang Star 186 4% 79%CV Cikande Motor Palembang - Palembang Average 186 4% 60%PT Wahanaartha Ritelindo - Palembang Prospective 132 3% 87%Astra Motor Basuki Rahmat Prospective 124 3% 89%PT Lumenindo Gilang Cahaya Prospective 33 1% 70%CV Mitra Angkasa Jaya Utama - Palembang NEW 69 2% 78%PT Prima Mustika Abadi - Palembang NEW 6 0% 100%

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Total Market - Palembang

43%50%

3% 1% 3%Market Share Palembang

HYSKO

Dealer Banyuasin Class Avg Sales Sales Cont Locality

PT Patria Anugrah Sentosa - Betung Dead Wood 58 21% 54%

PT Tunas Dwipa Matra - Pangkalan Balai Average 165 59% 61%

PT Daya Anugrah Mandiri - Betung Prospective 54 20% 64%

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Total Market - Banyuasin

44%51%

3% 1% 2%Market Share Banyuasin

HYSKO

Honda YamahaD Prod POS D Prod POS3 231 5 4 202 1

Honda YamahaD Prod POS D Prod POS23 119 0 22 146 0

Insight:-Banyuasin Share depends by Palembang Dealers (H & Y) because its geographical condition (Violated over 79%)- Banyuasin Market -3% from 2011, H growth 18%- Palembang Market growth9% from 2011, H also growth 18%- Dealer addition in PLB – Banyuasin Border is needed to reduce violation from PLB (avg over 65%) in Eastern Area

Palembang 2012Total Market 90.875Target MS 47,1%H - Sales 42.802H - Sales/Mo. 3567 Violated (%) 1%Local - Exploitable 3531 Productivity 193Locality (%) 60,7%Net Productivity 117# Dealer 23Dealer - Local S/ Mo. 2694 Productivity Gap -837Sales Impr. / D -36Dealer Addition (Prod) -7,14Dealer Addition (100) -8,37

Banyuasin 2012Total Market 21.678Target MS 48,2%H - Sales 10.449H - Sales/Mo. 871 Violated (%) 79%Local - Exploitable 183 Productivity 91Locality (%) 61,0%Net Productivity 56# Dealer 3Dealer - Local S/ Mo. 167 Productivity Gap -16Sales Impr. / D -5Dealer Addition (Prod) -0,29Dealer Addition (100) -0,16

Insight:

-Talang Kelapa Sub- District is widest above the Grade B channel potency- Talang kelapa surround almost 60% of PLB Territory despite of Rambutan & Rantau bayur sub district- Dealer Located in Border area & intended to covers Banyuasin I, East Talang Kelapa, & PLB

TDM P. Balai

DAM Betung PAS Betung

32 KM

PLB

MPM New

MUSI BANYUASIN8,9%