CHANNEL 4’S MISSION CHANNEL 4’S MISSION STATEMENTSTATEMENT

By Lilly & Tom. By Lilly & Tom.

MISSION STATEMENTMISSION STATEMENT Channel 4's mission is to prove that a channel with no Channel 4's mission is to prove that a channel with no

public funding can keep its public service values to the fore public funding can keep its public service values to the fore while remaining commercially competitive. The Channel while remaining commercially competitive. The Channel needs commercial success in order to fund projects of needs commercial success in order to fund projects of ambition and risk and to support the range and diversity of ambition and risk and to support the range and diversity of its suppliers. its suppliers. 

Channel 4 is under pressure from a single ITV and an Channel 4 is under pressure from a single ITV and an increasingly commercial BBC as well as being particularly increasingly commercial BBC as well as being particularly affected by the programme supply review. But we are affected by the programme supply review. But we are confident we can maintain a strong partnership with the confident we can maintain a strong partnership with the independent sector to our mutual benefit and we will independent sector to our mutual benefit and we will continue to be the Channel working with the widest range continue to be the Channel working with the widest range of suppliers.of suppliers.

Our strategy focuses on our reputation for diversity, Our strategy focuses on our reputation for diversity, innovation and nonconformity. Our mission is to innovation and nonconformity. Our mission is to Do It Do It FirstFirst, , Make TroubleMake Trouble, and , and Inspire ChangeInspire Change.  . 

How does our production fit in How does our production fit in with their stance?with their stance?

Channel 4 focuses on diversity, innovation and Channel 4 focuses on diversity, innovation and noncomformity:noncomformity:

Cyberbullying has only recently become an increasingly Cyberbullying has only recently become an increasingly important issue in society today. We believe creating a important issue in society today. We believe creating a documentary targeting the main culprit audience of documentary targeting the main culprit audience of teenagers who use social networking sites is an innovative teenagers who use social networking sites is an innovative idea and should capture audiences attention.idea and should capture audiences attention.

Our product is diverse in the way that we do not just focus on Our product is diverse in the way that we do not just focus on one subject within our production, we look at cyberbullying in one subject within our production, we look at cyberbullying in a much broader way – exploring many different a much broader way – exploring many different subjects/examples in a short space of time, informing the subjects/examples in a short space of time, informing the audience a balanced amount of information whilst creating a audience a balanced amount of information whilst creating a form of entertainment and shocking the audience. form of entertainment and shocking the audience.

WHY do we want to distribute on WHY do we want to distribute on Channel Four?Channel Four?

Channel four has a good selection of short films, Channel four has a good selection of short films, including its ‘3 minute wonder’ style, where budding including its ‘3 minute wonder’ style, where budding directors who have not yet been given the directors who have not yet been given the opportunity to screen, as giving three minutes to opportunity to screen, as giving three minutes to produce a short documentary which will be aired on produce a short documentary which will be aired on Channel Four. Channel Four.

We believe Channel Four is a good channel to We believe Channel Four is a good channel to distribute on, due to its variety of audiences. We distribute on, due to its variety of audiences. We would screen our documentary at 7pm at night, would screen our documentary at 7pm at night, where teenagers are home from school and have where teenagers are home from school and have hopefully completed their work, adults are home to hopefully completed their work, adults are home to supervise and younger children’s TV shows are no supervise and younger children’s TV shows are no longer showing. longer showing.

How do we fit into the criteria How do we fit into the criteria demanded for Channel 4 demanded for Channel 4

products?products?We are, ‘New Talent’, whose We are, ‘New Talent’, whose

innovation has created an innovation has created an informative documentary to inform informative documentary to inform and educate whilst focusing on and educate whilst focusing on current affairs, due to the recent current affairs, due to the recent outburst of cyberbullying in the outburst of cyberbullying in the news. news.