CHANJIN CHUNGCURRICULUM VITAEUpdated: February, 2007

ADDRESS: 322 Agricultural HallOklahoma State UniversityStillwater, OK 74078-6026Tel: (405) 744-6164Fax: (405) 744-8210E-mail: chanjin.chung@okstate.edu

EDUCATION

Ph.D. Majored in Applied Economics and minored in Business Administrationconcentrating in marketing, University of Minnesota, St. Paul, Minnesota,January 1996.

M.S. Majored in Agricultural Economics, Kon-Kuk University, Seoul, Korea,February 1987.

B.S. Majored in Agricultural Economics and minored in Education, Kon-Kuk University, Seoul, Korea, February 1980.

ACADEMIC EXPERIENCE

Associate Professor: Department of Agricultural Economics, Oklahoma StateUniversity, Stillwater, OK. June 2005 to present.

Adjunct Graduate Faculty Member: University of Chihuahua, Chihuahua, Mexico. 2004-2006.

Assistant Professor: Department of Agricultural Economics, Oklahoma State University,Stillwater, OK. July 2002 to May 2005.

Associate Director: Cornell Commodity Promotion Research Program, Department ofApplied Economics and Management, Cornell University, Ithaca, NY. March 1999 toJune 2002.

Research Associate III: Cornell Commodity Promotion Research Program, Departmentof Applied Economics and Management, Cornell University, Ithaca, NY. November1996 to February 1999.

Research Associate: Roy Wilkins Center for Human Relations and Social Justice,Hubert H. Humphrey Institute of Public Affairs, University of Minnesota, Minneapolis,MN. October 1995 to October 1996.

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Graduate Research and Teaching Assistant: University of Minnesota, January 1991 toSeptember 1995.

INDUSTRY EXPERIENCE

Purchasing Manager/Commodity Buyer: Ralston Purina International Inc., Songtan,Korea. March 1988 to May 1990.

Purchasing Manager/Commodity Buyer: Ralston Purina International Inc., Kunsan,Korea. July 1985 to February 1988.

Assistant Purchasing Manager: Ralston Purina International Inc., Seoul, Korea. September 1983 to June 1985.

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LIST OF ATTACHMENTS

Attachment Number Description Page

1 Description of Current Duties with AppointmentPercentages

4

2 List of Journal Articles 6

3 List of Papers in Journal Review 9

4 List of Papers in Progress for Journal Submission 10

5 List of Experiment Station Publications 11

6 List of Extension Publications 13

7 List of Papers Presented at Professional Conferencesand Meetings

15

8 List of Creative Works 19

9 List of Grants and Contracts 20

10 Major Outside Activities 21

11 University and Professional Services 22

12 International Program Activities 23

13 Teaching Program Activities 25

14 Research Program Activities 28

15 Most Important Accomplishments 29

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ATTACHMENT 1Description of Current Duties with Appointment Percentages

Title: Associate Professor

Appointment Percentages: 37% teaching and 63% research

Description of Current Duties: Teaching responsibilities include; a) the teaching of two tothree graduate classes; b) advising as needed Ph.D. andM.S. students; c) providing general support to the teachingprogram via committee work and support of departmentalactivities for students. Research duties include; a) Hatchproject research on agribusiness and marketing issues; b)active solicitation of grants to support experiment stationresearch funding..

Specific responsibilities include:

(1) Teach two to three courses per year. These courses will be primarily at thegraduate level and will be one of the Department’s course offerings in the area ofmarketing and quantitative methods.

(2) Advise Ph.D. and M.S. students.

(3) Serve on one or more Departmental teaching related committees.

(4) Support and contribute to the Department’s efforts to recruit and place students inquality jobs.

(5) Establish a Hatch Project to conduct research to understand the factors affectingthe business management of firms in the agricultural and natural resourceindustry.

(6) Establish a national reputation for research in one or more subject matter areas ofagribusiness, including but not limited to supply chain management, commoditypromotion, and industrial organization.

(7) Publish in leading Agricultural Economics journals as well as other relatedjournals.

(8) Seek out opportunities to conduct multi-disciplinary research.

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(9) Coordinate applied research efforts with extension faculty and help communicateresearch results to agribusiness decision makers.

(10) Seek extramural support to supplement experiment station research funding.

(11) Facilitate the exchange of knowledge between industry and academia viaconferences and university/business personnel exchanges.

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ATTACHMENT 2List of Journal Articles

Chung, Chanjin, Todd M. Schmit, Diansheng Dong, and Harry M. Kaiser. “Economic Evaluation of Category Management of Dairy Cases in GroceryStores.” Agribusiness: An International Journal (forthcoming).

Chung, Chanjin, Franklin B. Norwood, and Clem E. Ward, “Does Support for BeefCheckoff Programs Differ by Producer Characteristics and Attitudes?” CHOICES 21(2) (2006).

Schmit, Todd M., Chanjin Chung, and Harry M. Kaiser, “The Dairy CaseManagement Program: Does It Mooove More Milk?” CHOICES 21(2) (2006).

Norwood, F. Bailey, Chris Winn, Chanjin Chung, and Clement Ward. “Surveying theFeasibility of a Voluntary Beef Checkoff.” Journal of Agricultural and ResourceEconomics 31(1) (2006).

Chung, Chanjin. “Quality Bias in Price Elasticity.” Applied Economic Letters, 13(4)(2006).

Chung, Chanjin, Diansheng Dong, Todd M. Schmit, Harry M. Kaiser, and Brian M.Gould. “Estimation of Price Elasticities from Cross-Sectional Data.” Agribusiness: An International Journal 21(4)(2005).

Dong, Diansheng, Chanjin Chung, and Harry M. Kaiser. “Modeling Milk PurchasingBehavior with a Panel Data Double-Hurdle Model” Applied Economics 36 (8)(2004).

Chung, Chanjin and Harry M. Kaiser. “Distribution of Gains from CommodityPromotion Programs by Producer Size.” Agribusiness: An InternationalJournal 19 (3) (Summer 2003).

Ards, Sheila, Samuel L. Myers, Jr., Chanjin Chung, Allan Malkis, and Brian Hagerty. “Decomposing Black-White Differences in Child Maltreatment.” ChildMaltreatment (May 2003).

Schmit, Todd, Brian Gould, Diansheng Dong, Harry M. Kaiser, and Chanjin Chung. “The Impact of Generic Advertising on Household Cheese Purchases: ACensored Autocorrelated Regression Approach.” Canadian Journal ofAgricultural Economics (March 2003).

Chung, Chanjin and Harry M. Kaiser. “Advertising Evaluation and Cross-Sectional

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Data Aggregation.” American Journal of Agricultural Economics (August2002).

Schmit, Todd, Diansheng Dong, Chanjin Chung, Harry M. Kaiser, and Brian Gould.“Identifying the Extensive and Intensive Effects of Generic Advertising on theHousehold Demand for Fluid Milk and Cheese.” Journal of Agricultural andResource Economics (July 2002).

Chung, Chanjin, Samuel L. Myers, Jr., and Lisa Saunders. “Racial Differences inTransportation Access to Employment in Chicago and Los Angeles, 1980 and1990.” The American Economic Review (May 2001).

Ards, Sheila, Chanjin Chung, and Samuel L. Myers, Jr. “Sample Selection Bias andRacial Differences in Child Abuse Reporting: Once again.” Child Abuse andNeglect, The International Journal 25 (December 2000).

Chung, Chanjin and Harry M. Kaiser. “Distribution of Generic Advertising BenefitsAcross Participating Firms.” American Journal of Agricultural Economics(August 2000).

Chung, Chanjin and Harry M. Kaiser. “Do Farmers Get An Equal Bang for TheirBuck from Generic Advertising Programs? A Theoretical and EmpiricalAnalysis.” Journal of Agricultural and Resource Economics (July 2000).

Chung, Chanjin and Harry M. Kaiser. “Determinants of Temporal Variations inGeneric Advertising Effectiveness.” Agribusiness: An International Journal16(2) (2000).

Chung, Chanjin and Harry M. Kaiser. “Measurement of Advertising EffectivenessUsing Alternative Measures of Advertising Exposure.” Agribusiness: AnInternational Journal 15(4) (1999)

Chung, Chanjin and Samuel L. Myers, Jr. “Do the Poor Pay More for Food? AnAnalysis of Grocery Store Availability and Food Price Disparities.” TheJournal of Consumer Affairs 33 (Winter 1999).

Ards, Sheila, Chanjin Chung, and Samuel L. Myers, Jr. “The Effects of SampleSelection Bias on Racial Differences in Child Abuse Reporting: Reply.” ChildAbuse and Neglect, The International Journal 23 (December 1999).

Chung, Chanjin and Harry M. Kaiser. “Distribution of Gains from Research andPromotion in Multi-Stage Production Systems: Comment.” American Journal of

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Agricultural Economics (August 1999).

Chung, Chanjin and James E. Pettigrew. “Economics of Soybean Biotechnology in theLivestock Industry.” International Food and Agribusiness Management Review1(3) (1998).

Darity, William A., Jr., Samuel L. Myers, Jr., and Chanjin Chung. “Racial EarningsDisparities and Family Structure.” Southern Economic Journal 65(1) (1998).

Lenz, John, Harry M. Kaiser, and Chanjin Chung. “An Economic Analysis ofGeneric Milk Advertising Impacts on Markets in New York State.” Agribusiness: An International Journal 14(1) (1998).

Myers, Samuel L., Jr. and Chanjin Chung. “Criminal Perceptions and ViolentCriminal Victimization.” Contemporary Economic Policy 16 (July 1998).

Ards, Sheila, Chanjin Chung, and Samuel L. Myers, Jr. “The Effects of SampleSelection Bias on Racial Differences in Child Abuse Reporting.” Child Abuseand Neglect, The International Journal 22(2) (1998).

Chung, Chanjin and Brian L. Buhr. “Market Level Distribution of the EconomicImpacts of Modified Soybeans.” Agribusiness: An International Journal 13(5)(1997)

Chung, Chanjin and Vernon Eidman. “The Economic Use of Spent Bleaching Earth.” INFORM 8 (July 1997).

Myers, Samuel L., Jr. and Chanjin Chung. “Racial Differences in Home Ownershipand Home Equity Among Preretirement-Aged Households.” The Gerontologist36(3) (1996).

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ATTACHMENT 3List of Papers in Journal Review

Kilima, Fredy, Chanjin Chung, Phil Kenkel, and Emanuel Mbiha. “Impacts of MarketReforms on Spatial Volatility of Maize Price in Tanzania.” Food Policy (2nd

round).

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ATTACHMENT 4List of Papers in Progress for Journal Submission

Chung, Chanjin, Tong Zhang, and Derrell Peel. “Will Country-of-Origin Labeling(COOL) be Cool for the U.S. Beef Industry?”

Chung, Chanjin. “Impact of Generic Advertising on Market Structure in the U.S. Beefand Dairy Industries.”

Chung, Chanjin. “Does Generic Advertising Help or Hurt Brand Advertising?”

Chung, Chanjin. “Valuing Quality Attributes and Country Equity in the Korean BeefMarket”

Henneberry, Shida R. and Chanjin Chung. “Valuing Beef Promotion throughTraceability-Assured Labels: A Comparison of Self- vs. Third-Party-Certification in Mexico, Japan, Korea, and the U.S.”

Tostao, Emilio and Chanjin Chung. “Horizontal Consolidation in the Food ProcessingIndustry: Boon or Bane?”

Tostao, Emilio and Chanjin Chung. “Testing for Market Power in Cattle ProcurementMarkets: A Nonparametric Approach ”

Basu, Debasmita and Chanjin Chung. “Comparison of Welfare Impacts between Priceand Quantity Competition under Bilateral Oligopoly in Beef-Packing Industry.”

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ATTACHMENT 5List of Experiment Station Publications

Schmit, Todd M., Harry M. Kaiser, and Chanjin Chung. “The Dairy CaseManagement Program: Does It Moove More Milk? A Case Study of theNorthwestern Hudson Valley Market. NICPRE Research Bulletin 2004-02,National Institute for Commodity Promotion Research and Evaluation,Department of Applied Economics and Management, Cornell University,January 2004.

Kaiser, Harry M. and Chanjin Chung. “Impact of Generic Milk Advertising on NewYork State Markets, 1986-2000.” NICPRE Research Bulletin 2002-02,National Institute for Commodity Promotion Research and Evaluation,Department of Agricultural, Resource, and Managerial Economics, CornellUniversity, March 2002.

Schmit, Todd M., Chanjin Chung, Diansheng Dong, Harry M. Kaiser, and BrianGould. “Identifying the Extensive and Intensive Effects of Generic Advertisingon the Household Demand for Fluid Milk and Cheese.” NICPRE ResearchBulletin 01-01, National Institute for Commodity Promotion Research andEvaluation, Department of Applied Economics and Management, CornellUniversity, January 2001.

Kaiser, Harry M. and Chanjin Chung. “Impact of Generic Milk Advertising on NewYork State Markets.” NICPRE Research Bulletin 99-05, National Institute forCommodity Promotion Research and Evaluation, Department of Agricultural,Resource, and Managerial Economics, Cornell University, June 1999.

Chung, Chanjin and Harry M. Kaiser. “Distribution of Gains from Research andPromotion in Multi-Stage Production Systems: Further Results.” NICPREResearch Bulletin 98-10, National Institute for Commodity Promotion Researchand Evaluation, Department of Agricultural, Resource, and ManagerialEconomics, Cornell University, November 1998.

Chung, Chanjin and Harry M. Kaiser. “Determinants of Temporal Variations inAdvertising Effectiveness.” NICPRE Research Bulletin 98-03, NationalInstitute for Commodity Promotion Research and Evaluation, Department ofAgricultural, Resource, and Managerial Economics, Cornell University, April1998.

Lenz, John, Harry M. Kaiser, and Chanjin Chung. “An Economic Analysis ofGeneric Milk Advertising Impacts on Markets in New York State.” NICPREResearch Bulletin 97-06, National Institute for Commodity Promotion Research

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and Evaluation, Department of Agricultural, Resource, and ManagerialEconomics, Cornell University, March 1997.

Ards, Sheila, Chanjin Chung, and Samuel L. Myers, Jr. “Measuring the Effects ofReporting Bias on Estimates of Child Abuse.” Wilkins Center Working Paper,University of Minnesota, February 1997.

Myers, Samuel L. Jr., Lisa Saunders, and Chanjin Chung. “Transportation,Efficiency, and Equity.” Buying Time: Symposium-Research Policy Symposiumon the Land Use and Equity Impacts of Congestion Pricing. State and LocalPolicy Program, Hubert H. Humphrey Institute of Public Affairs, University ofMinnesota, August 1996.

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ATTACHMENT 6List of Extension Publications

Schmit, M. Todd and Chanjin Chung. “A Retail Approach to Improving Milk Sales," Smart Marketing, Cornell University, December, 2006.

Chung, Chanjin. “Florida Citrus Checkoff Programs.” Checkoff Newsletter, KoreanCheckoff Institute, No.12, November, 2006.

Chung, Chanjin. “U.S. Mushroom Checkoff Programs.” Checkoff Newsletter, KoreanCheckoff Institute, No.11, September, 2006.

Chung, Chanjin. “U.S. Honey Checkoff Programs.” Checkoff Newsletter, KoreanCheckoff Institute, No.9, May, 2006.

Chung, Chanjin. “U.S. Chicken Checkoff Programs.” Checkoff Newsletter, KoreanCheckoff Institute, No.8, March, 2006.

Chung, Chanjin. “U.S. Egg Checkoff Programs.” Checkoff Newsletter, KoreanCheckoff Institute, No.7, January, 2006.

Chung, Chanjin. “U.S. Pork Checkoff Programs.” Checkoff Newsletter, KoreanCheckoff Institute, No.6, September, 2005.

Chung, Chanjin. “U.S. Beef Checkoff Programs.” Checkoff Newsletter, KoreanCheckoff Institute, No.5, July, 2005.

Chung, Chanjin. “U.S. Dairy Checkoff Programs (II).” Checkoff Newsletter, KoreanCheckoff Institute, No.4, May, 2005.

Chung, Chanjin. “U.S. Dairy Checkoff Programs (I).” Checkoff Newsletter, KoreanCheckoff Institute, No.3, March, 2005.

Chung, Chanjin. “Checkoff Assessment for the U.S. Commodity Programs.” CheckoffNewsletter, Korean Checkoff Institute, No.2, January, 2005.

Chung, Chanjin. “Checkoff Programs in the U.S. Agricultural Industry.” CheckoffNewsletter, Korean Checkoff Institute, No.1, October, 2004.

Chanjin Chung, Shida R. Henneberry, Emilio Tostao. “Optimal Advertising and Free-Riding Under a Voluntary Beef Checkoff Program.” NICPRE Quarterly,Vol.10 No.3, The Third Quarter 2004.

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Schmit, Todd M., Harry M. Kaiser, and Chanjin Chung. “The Dairy CaseManagement Program: an Alternative Retail Promotion Approach.” NICPREQuarterly, Vol.10 No.2, The Second Quarter 2004.

Schmit, Todd M., Harry M. Kaiser, and Chanjin Chung. “The Dairy CaseManagement Program: an Alternative Retail Promotion Approach.” NICPREQuarterly, Vol.10 No.2, The Second Quarter 2004.

Chung, Chanjin and Harry M. Kaiser. “Evaluation of Producer Gains fromCommodity Checkoff Programs: Research vs. Promotion.” The SmartMarketing Newsletter, August, 2001.

Schmit, Todd M., Chanjin Chung, Diansheng Dong, Harry M. Kaiser, and BrianGould. “Decomposing the Extensive and Intensive Effects of Advertising onFluid Milk and Cheese Demand.” NICPRE Quarterly, Vol.7 No.1, The FirstQuarter 2001.

Chung, Chanjin and Harry M. Kaiser. “Measuring Advertising Effectiveness:Expenditure vs. Gross Rating Point.” NICPRE Quarterly, Vol.5 No.2, TheSecond Quarter 1999.

Chung, Chanjin and Harry M. Kaiser. “Distribution of gains from CommodityCheckoff Programs: Research vs. Promotion.” NICPRE Quarterly, Vol.5No.1, The First Quarter 1999.

Chung, Chanjin and Harry M. Kaiser. “Does Advertising Effectiveness Vary overTime?” NICPRE Quarterly, Vol.4 No.1, The First Quarter 1998.

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ATTACHMENT 7List of Papers Presented at Professional Conferences and Meetings

Tostao, Emilio and Chanjin Chung. “Testing for Market Power in Cattle ProcurementMarkets: A Nonparametric Approach.” American Agricultural EconomicsAssociation. July 23-26, 2006, Long Beach, California.

Basu, Debasmita and Chanjin Chung. “The Comparison of Welfare Impacts betweenPrice and Quantity Competition under Bilateral Oligopoly in Beef PackingIndustry.” American Agricultural Economics Association. July 23-26, 2006,Long Beach, California.

Chung, Chanjin, Franklin B. Norwood, Chris Winn, and Clement Ward. “Feasibilityand Design of Voluntary Beef Checkoffs.” NEC-63 Conference. March 17-18,2005, San Diego, California.

Chung, Chanjin, Tong Zhang, and Derrell Peel. “ Will Country-of-Origin Labeling(COOL) be Cool for the U.S. Beef Industry?” American AgriculturalEconomics Association. August 1-4, 2004, Denver, Colorado.

Winn, Chris, Chanjin Chung, Franklin B. Norwood, and Clement Ward. “ Surveying theFeasibility of a Voluntary Beef Checkoff.” American Agricultural EconomicsAssociation. August 1-4, 2004, Denver, Colorado.

Kilima, Fredy, Chanjin Chung, Phil Kenkel, and Emanuel Mbiha. “Impacts of MarketReforms on Spatial Volatility of Maize Price in Tanzania.” AmericanAgricultural Economics Association. August 1-4, 2004, Denver, Colorado.

Schmit, Todd M., Harry M. Kaiser, and Chanjin Chung. “The Dairy CaseManagement Program: Does It Moove More Milk? August 1-4, 2004,Denver, Colorado.

Chung, Chanjin and Emilio Tostao. “Voluntary Beef Checkoff Program? AnAnalysis of Optimal Advertising and Free-Rider Problem in an ImperfectlyCompetitive Industry.” The Spring 2004 NEC-63 Conference. March 25-26,2004, Baltimore, MD.

Chung, Chanjin, Shida R. Henneberry, and Emilio Tostao. “Will the VoluntaryCheckoff Program be the Answer? An Analysis of Optimal Advertising andFree-Rider Problem in the U.S. Beef Industry.” Southern AgriculturalEconomics Association. February 14-18, 2004, Tulsa, OK.

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Chung, Chanjin, Harry M. Kaiser, Diansheng Dong, and Todd M. Schmit. “Benefitsof Category Management on Dairy Cases of Grocery Retailers.” The Fall2003 NEC-63 Conference. October 6-7, 2003, Lake Tahoe, CA.

Chung, Chanjin, Harry M. Kaiser, Diansheng Dong, and Todd M. Schmit. “Measuring Effects of Category Management.” Western EconomicsAssociation International. July 11-15, 2003, Denver, Colorado.

Chung, Chanjin and Harry M. Kaiser. “Distribution of Gains from CommodityPromotion Programs by Producer Size.” The Fall 2002 NEC-63 Conference. October 22-23, 2002, Washington, D.C.

Chung, Chanjin and Harry M. Kaiser. “Advertising Evaluation and Cross-SectionalData Aggregation.” Allied Social Science Associations. January 4-6, 2002,Atlanta, Georgia.

Chung, Chanjin, Diansheng Dong, Todd M. Schmit, and Harry M. Kaiser. “Estimation of Price Elasticities from Cross-Sectional Data.” AmericanAgricultural Economics Association. August 5-8, 2001, Chicago, Illinois.

Dong, Diansheng, Chanjin Chung, and Harry M. Kaiser. “Modeling Milk PurchasingBehavior with a Panel Data Double Hurdle Model.” American AgriculturalEconomics Association. August 5-8, 2001, Chicago, Illinois.

Chung, Chanjin and Harry M. Kaiser. “Economics Impacts of Commodity Programsamong Industry Producers.” The Spring 2001 NEC-63 Conference. March22-23, 2001, Washington, D.C.

Chung, Chanjin, Samuel L. Myers, Jr., and Lisa Saunders. “Racial Differences inTransportation Access to Employment in Chicago and Los Angeles, 1980 and1990.” American Economics Associations. January 5-7, 2001, New Orleans,Louisiana.

Chung, Chanjin, Diansheng Dong, Harry M. Kaiser, and Brian Gould. “AdvertisingEvaluation and Data Aggregation.” American Agricultural EconomicsAssociation. July 30-August 2, 2000, Tampa, Florida.

Schmit, M. Todd, Chanjin Chung, Diansheng Dong, Harry M. Kaiser, and BrianGould. “Evaluation of the Generic Dairy Advertising Program: A Household-Level Demand Analysis.” American Agricultural Economics Association. July 30-August 2, 2000, Tampa, Florida.

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Dong, Diansheng, Chanjin Chung, Todd M. Schmit, and Harry M. Kaiser. “Modeling the Effects of Advertising Using a Dynamic Tobit Model.” American Agricultural Economics Association. July 30-August 2, 2000,Tampa, Florida.

Chung, Chanjin, Diansheng Dong, and Harry M. Kaiser. “Measuring AdvertisingEffectiveness: Temporal Aggregation.” Western Economics AssociationInternational, June 29-July 3, 2000, Vancouver, Canada.

Dong, Diansheng, Chanjin Chung, and Harry M. Kaiser. “Advertising Effects onConsumer' s Decision to Penetrate Dairy Markets: A Double HurdleApproach.” Western Economics Association International, June 29-July 3,2000, Vancouver, Canada.

Chung, Chanjin and Harry M. Kaiser. “Distribution of Generic Advertising BenefitsAcross Participating Firms.” Allied Social Science Associations. January 6-8,2000, Boston, Massachusetts.

Chung, Chanjin and Harry M. Kaiser. “Measuring Advertising Effectiveness:Expenditure vs. Gross Rating Point.” The Spring 1999 NEC-63 Conference. March 29-30, 1999, Washington, D.C.

Chung, Chanjin and Harry M. Kaiser. “Distribution of Generic Advertising BenefitsAcross Producers.” American Agricultural Economics Association. August 2-5, 1998, Salt Lake City, Utah.

Chung, Chanjin and Harry M. Kaiser. “Distribution of Gains from Research andPromotion in Multi-Stage Production Systems: Further Results .” WesternEconomics Association International, June 28-July 2, 1998, Lake Tahoe,Nevada.

Chung, Chanjin and Harry M. Kaiser. “Determinants of Temporal Variations inGeneric Advertising Effectiveness.” Northeastern Agricultural andResource Economics Association, June 21-23, 1998, Ithaca, New York.

Chung, Chanjin and Brian L. Buhr. “A Generalized Recursive Simulation Model forthe Economic Evaluation of Agricultural Biotechnology.” AmericanAgricultural Economics Association. July 27-30, 1997, Toronto, ON, Canada.

Myers, Samuel L. Jr. and Chanjin Chung. “Criminal Perceptions and ViolentCriminal Victimization.” Western Economics Association International. June30-July 2, 1996, San Francisco, California.

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Chung, Chanjin, Vernon Eidman, James E. Pettigrew, Hugh Chester-Jones, andJestina Kusina. "Testing an Exponential Pig Growth Response Functionagainst Quadratic Specification." The American Dairy Science Association andThe American Society of Animal Science. July 11-15, 1994, Minneapolis,Minnesota.

Chester-Jones, Hugh, James E. Pettigrew, Chanjin Chung, Vernon Eidman, L.Jacobson, and S.G. Cornelius. "Response of Growing-Finishing Pigs toVarying Dietary Lysine and Supplemental Fat Levels." The American DairyScience Association and The American Society of Animal Science. July 11-15,1994, Minneapolis, Minnesota.

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ATTACHMENT 8List of Creative Works

Poster Sessions:

Chung, Chanjin, Vernon Eidman, James E. Pettigrew, Hugh Chester-Jones, andJestina Kusina. "Testing an Exponential Pig Growth Response Functionagainst Quadratic Specification." The American Dairy Science Association andThe American Society of Animal Science. July 11-15, 1994, Minneapolis,Minnesota.

Chester-Jones, Hugh, James E. Pettigrew, Chanjin Chung, Vernon Eidman, L.Jacobson, and S.G. Cornelius. "Response of Growing-Finishing Pigs toVarying Dietary Lysine and Supplemental Fat Levels." The American DairyScience Association and The American Society of Animal Science. July 11-15,1994, Minneapolis, Minnesota.

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ATTACHMENT 9List of Grants and Contracts

National Institute for Commodity Promotion Research and Evaluation. $12,000,2004-2005. Title: Valuing Beef Promotion through Traceability-AssuredLabels: A Comparison of Self- vs. Third-Party-Certification in Mexico, Japan,Korea, and the U.S.(with Shida Henneberry, Oklahoma State University). Toestimate consumers’ willingness-to-pay for the traceability-assured beef inMexico, Japan, Korea, and the U.S. The proposed study intends to examinethe consumer’s willingness-to-pay under self- and third-party certificationsystems, separately.

National Institute for Commodity Promotion Research and Evaluation. $12,000,2003-2004. Title: Free Rider Problem in Generic Promotion of SourceDifferentiated Products: A Case Study of U.S. Beef Imports (with ShidaHenneberry, Oklahoma State University). The objective is to estimate the extentof free riding by commodity exporters in the evaluation of advertisingeffectiveness.

National Institute for Commodity Promotion Research and Evaluation. $13,000,2002-2003. Title: Economic Evaluation of Category Management of DairyCases in Grocery Stores. This study develops a general methodology that can beused for the analysis of economic impact of in-store space management programsin retail stores and evaluates dairy case management programs of the New YorkState grocery retailers.

USDA, Agricultural Marketing Service. 2000-2004, $400,000. Title: QuantitativeEvaluation of Fluid Milk Processors’ and Dairy Producers’ Generic PromotionPrograms (with Harry M. Kaiser, Cornell University). The objective is toevaluate the effectiveness of dairy promotion programs at the national leveleach year.

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ATTACHMENT 10Major Outside Activities

Economic Assessment of Category Management of Grocery Retailers, American DairyAssociation and Dairy Council and Cornell University, Consultant, 2001-2002.

Several Presentations on Economic Benefits of U.S. Dairy Promotion Programs forAmerican Dairy Board and AMS, USDA, 1998-2001.

Several Presentations on Economic Benefits of New York State Dairy PromotionPrograms for New York State Fluid Milk Promotion Board and Department ofAgriculture, the State of New York, 1998-2001.

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ATTACHMENT 11University and Professional Services

Professional Organization Offices and Activities:

American Agricultural Economics AssociationSelected Paper Review Committee, 2000-2001Poster Session Review Committee, 2001

NEC-63, The Research Committee on Commodity PromotionSecretary, 2003-2007

Korean Checkoff Institute, Senior Research Fellow, 2004-present

Korean Rural Development Administration, Senior Research Fellow, 2003-2006

Reviewers for American Journal of Agricultural Economics, Canadian Journal ofAgricultural Economics, Journal of Agricultural and Resource Economics,Agricultural and Resource Economics Review, Journal of Agricultural andApplied Economics, Agricultural Economics, Southern Economic Journal,Agribusiness: An International Journal

Department of Agricultural Economics:

Graduate examinations committee, 2002-presentGraduate admission committee, 2004-present Department seminar committee, 2004-present

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ATTACHMENT 12International Program Activities

Academic Experience:

Teaching a price analysis course for M.S. students at Konkuk University, Seoul,Korea, May and June, 2006.

Four invited seminars in Korea, “U.S. Agriculture Today and Tomorrow,” KonkukUniversity, Ministry of Agriculture, Easy Bio Inc., and Suncheon LivestockCooperatives, Seoul and Suncheon, Korea, May and June, 2006.

Teaching an economertics course for Ph.D. students at the University of Chihuahua,Chihuahua, Mexico, Summer, 2005.

Invited seminar, “Estimation of Price Elasticities from Cross-sectional Data,” Instituteof Applied Economics, National Taiwan Ocean University, Taipei, Taiwan,October, 2004.

Four invited seminars at universities in Korea, “Commodity Marketing and the Futureof Agriculture,” Seoul National University, Chonnam National University,Choongang University, and Konkuk University, Seoul and Kwangjoo, Korea,October, 2004.

Three invited seminars at universities in Vietnam, “Commodity Marketing and theFuture of Agriculture,” Cantho University, Ho Chi Minh National University,and Nong Lam University, Cantho City and Ho Chi Minh City, Vietnam,October, 2004.

Invited seminar, “Estimation of Price Elasticities for the Mexican FoodConsumption,” University of Chihuahua, Chihuahua, Mexico, September,2004.

Invited paper, “Effects of Country-of-Origin Labeling in the U.S. Beef Industry,”Korean Livestock Management Association, Seoul, Korea, November, 2003.

Invited seminar, “Quality Bias and Price Elasticity,” Korean Rural EconomicsInstitute, Seoul, Korea, November, 2003.

Invited paper, “Branding Agricultural Products: Lessons from European Countries,”Korean Livestock Management Association, Seoul, Korea, November, 2001.

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Special lectures to undergraduate and graduate students at Kon-Kuk University, Kang-Won University, and Chung-Nam National University, Korea, November,2001.

Invited paper, “Traceability and Food Safety in U.S. and European Countries,”Korean Agricultural Policy Association, September, 2003, Seoul, Korea.

Industry Experience:

Purchasing Manager/Commodity Buyer: Ralston Purina International Inc.,September, 1983 - May, 1990. Seoul, Korea. Traveled several foreign countries such as Japan, Taiwan, Thailand,Singapore, England, Germany, France, Italy, and Brazil for various businesspurposes.

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ATTACHMENT 13Teaching Program Activities

Courses Taught:

Oklahoma State University

AGEC 5213, Econometric Methods. Teaching Evaluation: Spring 2006,3.72/4.00; Spring 2005, 3.65/4.00; Spring 2004, 3.83/4.00; Spring 2003,3.60/4.00.

AGEC 5203, Advanced Agricultural Prices. Teaching evaluation: Spring2005, 3.88/4.00; Spring 2004, 3.80/4.00.

AGEC 6303, Advanced Agricultural Marketing. Teaching evaluation: Fall2005, 3.40/4.00; Fall 2003, 4.00/4.00.

Cornell UniversityAEM 411, Introduction to Econometrics, January 2002 to May 2002. Teaching evaluation: 4.37/5.00.

AEM/ECON 415, Price Analysis, August 2000 to December 2000. Teachingevaluation: 4.44/5.00.

University of MinnesotaPA 5012, Analysis of Discrimination, January 1996 to March 1996 (TeamTaught).

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Graduate Student Committee Activities:

Position Student Degree Years

Adviser Debasmita Basu Ph.D. 2005-present

Adviser Daeseok Suh Ph.D. 2005-present

Adviser Emilio Tostao Ph.D. 2003-2006

Adviser BharatArunachalam

Ph.D. 2003-2006

Adviser Casey Toyne M.S. 2005-present

Adviser Doyeon Hwang M.S. 2004-2006

Adviser Abeje Abebe M.S. 2003-2005

Adviser Tong Zhang M.S. 2003-2005

Adviser Lisa Conway M.S. 2003-2005

Member Helen Barela Ph.D. 2006-present

Member Abush Belehe(Accounting)

Ph.D. 2006-present

Member Fuad Rakhman(Accounting)

Ph.D. 2006-present

Member Yuyun Sejati(Accounting)

Ph.D. 2006-present

Member O. Olukoya Ph.D. 2004-present

Member Sora Yoon (Accounting)

Ph.D. 2004-present

Member J. Kang (ApparelMarketing)

Ph.D. 2004-present

Member Seong-HyukHwang

Ph.D. 2002-present

Member Baltazar Prado Ph.D. 2002-present

Member K. Boonlert-U-Thai(Accounting)

Ph.D. 2003-2005

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Member Chris Winn M.S. 2003-2005

Member Megan Hall M.S. 2002-2004

Member Joni Klump M.S. 2003-2005

Member Amanda Hill M.S. 2003-2005

Member Eugenie Maiga M.S. 2003-2005

Member Lisa Pace M.Ag. 2002-2004

Member KittiphongLimpasirat

M.S. 2002-2005

Member Mario Moreno M.S. 2002-2005

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ATTACHMENT 14Research Program Activities

For details of research activities, refer to:Attachment 2, List of Journal Articles,Attachment 3, List of Papers in Journal Review,Attachment 4, List of Papers in Progress for Journal Submission,Attachment 5, List of Experiment Station Publications,Attachment 6, List of Extension Publications,Attachment 7, List of Other Publication,Attachment 8, List of Papers Presented at Professional Conferences and

Meetings,Attachment 9, List of Creative Works, andAttachment 10, List of Grants and Contracts.

USDA, HATCH Project (OKL02516). “Economics of Supply Chain Management,Traceability, and Commodity Promotion in Food and Agricultural Industries,”2003-2007, $120,000.

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ATTACHMENT 15Most Important Accomplishments

1. Contribution to Distribution of Benefits of Commodity Checkoff Programs

Chung, Chanjin and Harry M. Kaiser. “Distribution of Gains from CommodityPromotion Programs by Producer Size.” Agribusiness: An InternationalJournal (Summer 2003).

Chung, Chanjin and Harry M. Kaiser. “Distribution of Generic Advertising BenefitsAcross Participating Firms.” American Journal of Agricultural Economics(August 2000).

Chung, Chanjin and Harry M. Kaiser. “Do Farmers Get An Equal Bang for TheirBuck from Generic Advertising Programs? A Theoretical and EmpiricalAnalysis.” Journal of Agricultural and Resource Economics (July 2000).

Chung, Chanjin and Harry M. Kaiser. “Distribution of Gains from Research andPromotion in Multi-Stage Production Systems: Comment.” American Journalof Agricultural Economics (August 1999).

2. Contribution to Econometric Methods in Evaluating Benefits of CommodityCheckoff Programs

Chung, Chanjin and Harry M. Kaiser. “Advertising Evaluation and Cross-SectionalData Aggregation.” American Journal of Agricultural Economics (August2002).

Schmit, Todd, Diansheng Dong, Chanjin Chung, Harry M. Kaiser, and Brian Gould.“Identifying the Extensive and Intensive Effects of Generic Advertising on theHousehold Demand for Fluid Milk and Cheese.” Journal of Agricultural andResource Economics (July 2002).

Chung, Chanjin and Harry M. Kaiser. “Determinants of Temporal Variations inGeneric Advertising Effectiveness.” Agribusiness: An International Journal16(2) (2000).

Chung, Chanjin and Harry M. Kaiser. “Measurement of Advertising EffectivenessUsing Alternative Measures of Advertising Exposure.” Agribusiness: AnInternational Journal 15(4) (1999)

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3. Contribution to Economics of Agricultural Biotechnology

Chung, Chanjin and James E. Pettigrew. “Economics of Soybean Biotechnology inthe Livestock Industry.” International Food and Agribusiness ManagementReview 1(3) (1998).

Chung, Chanjin and Brian L. Buhr. “Market Level Distribution of the EconomicImpacts of Modified Soybeans.” Agribusiness: An International Journal 13(5)(1997)

4. Contribution to Econometric Methods in Labor Economics

Chung, Chanjin, Samuel L. Myers, Jr., and Lisa Saunders. “Racial Differences inTransportation Access to Employment in Chicago and Los Angeles, 1980 and1990.” The American Economic Review (May 2001).

Ards, Sheila, Samuel L. Myers, Jr., Chanjin Chung, Allan Malkis, and BrianHagerty. “Decomposing Black-White Differences in Child Maltreatment.” Child Maltreatment (May 2003).

Ards, Sheila, Chanjin Chung, and Samuel L. Myers, Jr. “Sample Selection Bias andRacial Differences in Child Abuse Reporting: Once again.” Child Abuse andNeglect, The International Journal 25 (December 2000).

Darity, William A., Jr., Samuel L. Myers, Jr., and Chanjin Chung. “Racial EarningsDisparities and Family Structure.” Southern Economic Journal 65(1) (1998).

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