Changing Municipal Policy: Lessons Learned in Lincoln, NE

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Changing Municipal Policy: Lessons Learned in Lincoln, NE

Tom WorkmanUniversity of Nebraska-Lincoln


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Environmental Change: The Three Factor Strategic Model


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TYPES OF POLICY

•Hospitality management policy•Municipal ordinances•State laws, rules, and regulations•Community covenant•Corporate and school policy•Responsible business guidelines•Greek risk-management policies


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MUNICIPAL• Mandatory Manager RBS Training (Pre-

coalition)• Bottle Club ban in City of Lincoln• Limit on number of unrelated persons allowed

to live together in Lincoln• Extending Disorderly House violations to

landlords• Revised procedure for granting SDLs on

Football Game days in Lincoln• Revised procedure for reporting Last Drink Data • Reporting municipal citations to UNL Judicial

Affairs• Mandatory Server RBS Training

Policy work of NU Directions


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STATE• Secure digital drivers license law• Increased penalties DUI, MIP• Add Gaseous Liquor to Statute• Outlet density consideration for

license approval• Certification for RBS training for

state

Policy work of NU Directions


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Critical Components for Policy Change

• A strategic PLAN

• Clear and credible data

• Relationships with policy-makers

• Flexibility for diverse interests

• Dialogue across stakeholders

• Model policies

• Consensus among key stakeholders

• Consensus within the community


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Sample Strategic Plan:New Digital Drivers License in Nebraska

1. Raise issue in state-wide symposium on policy

2. Establish coalition of supporters regardless of interest in underage access

3. Establish key partnerships with DMV, Retailers, Hospitality Industry; find correct party to write/intro bill

4. Educate the legislature and solicit public support through the media using all available forms of argument

5. Utilize coalition to produce testimony to leg. committee

6. Keep the issue in the public eye until passage


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Clear and Credible Data


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Number of Admissions

Percent of Total

Average BAC

License A 93 16% .169

License B 49 9% .183

License C 43 8% .160

License D 43 8% .160

License E 33 6% .159

License F 32 6% .169

License G 31 5% .181

License H 23 4% .165

License J 22 4% .163

License K 19 3% .179

Total (403) 388/569 69% .169

Last Drink Data 1/2003 – 1/2004


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UNL Student AdmissionsCornhusker Place Detoxification Center

September 1, 2004 – December 31, 2005

UNL Student Detox Admissions by Establishment

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5

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45

50

Establishment Name (Total number of estalishments identified 53)

Total Admissions (197)

Total Admissions (197) 6 11 6 32 7 6 6 7 4 14 11 4 4 4 9 47 7

Bodegas Brass Rail Bricktop BrothersCoyote Willy's

DowntownHarry's

Wonder BarIguanas

Knicker-bockers

Main Street Mickey's Royal Grove Sandy's Sidetrack The BarUnknown

(37)Woody's


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Average BAC by Establishment

0

0.05

0.1

0.15

0.2

0.25

Establishment

BAC Average BAC

Average BAC 0.197 0.177 0.175 0.167 0.13 0.189 0.17 0.135 0.13 0.193 0.202 0.15 0.196 0.14 0.171 0.167 0.173

Bodegas Brass Rail Bricktop BrothersCoyote Willy's

DowntownHarry's Wonder

IguanasKnicker-bockers

Main Street

Mickey'sRoyal Grove

Sandy's Sidetrack The Bar Woody'sAll

Establish


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Place of Last Drink by Gender

0

100

200

300

400

500

600

Male Students Female Students All Students

Gender

Nu

mb

er o

f A

dm

issi

on

s

License

Off-Campus

Total




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Neighborhood Party Complaints


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Party Complaints by Time of Day


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Party Complaints by Day of Week


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Relationship with Policy Makers

• Involving policymakers into your organization– Coalition membership of policymakers– Task force membership

• Becoming involved in THEIR structures– Internal Liquor Committee– Mayor’s Neighborhood Roundtable– Municipal task forces

• Ongoing, open communication outside of issues


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My relationships with Policy Makers: Four Key Questions

1. Do they see me as a PARTNER?

2. Do they see me as a RESOURCE?

3. Do they see me as HONEST and my work as having INTEGRITY?

4. Do they see my solutions as VIABLE and EFFECTIVE?


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Creating Stakeholder Dialogue

• Create opportunities for community/stakeholder involvement

– Community Forums– Roundtables– Bar (neighborhood, tailgate) Walks– Discussion within existing groups


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The BAR WalkThe Neighborhood Walk, The Tailgate Walk

• Chance for policy makers and community leaders to “see” the reality of an environment

• MUST be framed AND debriefed

• Use set “guides” to point out elements

• Have written materials that compliment the experience


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The Community Forum


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Successful Community Forums

• Allow ALL perspectives to be shared and interaction between stakeholders

• Provide credible and specific information that creates a unified perception

• Are carefully planned to move from the analysis of a problem to potential solutions

• Are carefully framed and debriefed so that clear next-steps are in place and momentum is maintained


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Communication & Advocacy

• Develop mechanisms to communicate the message– “Information briefings”/White papers– Press kits– Symposiums/Press Conferences

• Create visual opportunities for the media• Utilize a “message box”• Find/Develop credible spokespersons• Do the media’s work for them


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The Message Box:Pass the New Driver’s License Bill

The current driver’s license system is woefully behind the rest of the nation.

•NE is one of 5 states that hasn’t upgraded.

•EASY TO MAKE A FAKE DUPLICATE•EASY TO TAMPER & FALSIFY

ORIGINALS

The current system hurts Nebraskans•Citizens vulnerable to identity theft and fraud•Tampering allows underage access to alcohol & tobacco•High toll on industry in fraud; cost passed on to consumers•NE driver’s license no longer secure ID for banking

We need to pass the new Digital Driver’s License Bill

The new legislation reduces our problems

•Digital stops fake duplicates•Credit card style is tamper proof

•Bar coding helps retailers

The new legislation adds value for citizens

•DMV keeps personal info – no privacy breech

•Renew on-line•Take the best picture


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US Driver’s License Systems

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Film Jurisdictions 5

Digital Jurisdictions 46

Total 51


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Lessons from NU Directions:

•OUR issue/interests may not be sufficient to pass the legislation/ordinance. We need to work with other partners who may have different interests, and show them how our policy meets their interests.

•Key credible spokespeople are critical. They must be prepared, trained, and provided full support. Remember that “credible” is read differently by different audiences. The Mayor, Police Chief is not ALWAYS the best spokesperson.

•Visual images are essential for good media coverage.

•Always know what other cities, states are doing. Research in model policies is ALWAYS worthwhile.

•It’s all about RELATIONSHIPS! Seek consensus from stakeholders who might oppose the policy EARLY.

Changing Municipal Policy: Lessons Learned in Lincoln, NE

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