Improving media portrayal of groups that are misrepresented in news and fiction

- with NATHALIE MCDERMOTT / @natmc

Monday, 16 November 15

Stage 1 - the lay of the land

Social meet ups

Consultations

Trial workshops with media

Monday, 16 November 15

• 100 journalists, creatives,experts and trans people

• Carefully curated teams tackle5 pre-defined problems in themedia

• Winning idea receives seedfunding

Stage 2 - Trans Camp

Monday, 16 November 15

Trans Camp

Monday, 16 November 15

OUTCOMES

• Winning idea “Trango” doesn’ttake off

• UK’s first video documentarywebsite made by trans peopleacross the countrywww.allabouttrans.org.uk

• BBC 2 commissions UK’s firstever comedy featuring a transperson at the heart of the story,played by a trans person

• A community of interest is born

Monday, 16 November 15

• Patchwork film project traininggroups of trans people acrossthe country to producepodcasts and films about theirlives

• Several films produced by transfilm-makers and with oursupport, aired on All 4 duringChannel 4’s trans season

• Website targets journalists andpublic with clear, accessibleand entertaining information

Stage 3 - Website & films

Monday, 16 November 15

• 40 interactions with 200 senior media professionals since 2012 (journalists, editors, producers, commissioners, presenters)

• Carefully facilitated, yet informal, meet-ups between senior media professionals and trans people

• Outcomes vary between follow up meetings and press coverage to storylines in soaps

Stage 4 - The Interactions

Monday, 16 November 15

Interactions

Daily Mail

BBC commissioning

execs

Cathy Newman from Channel 4

news

Monday, 16 November 15

Eastenders interaction

Monday, 16 November 15

Hollyoaks interaction

Monday, 16 November 15

Regional interactions

Dorset Echo Scottish Herald BBC West Midlands

Monday, 16 November 15

• More and better coverage and headlines; closer relationships with key media professionals with influence

• Storylines in Hollyoaks & Eastenders

• BBC 2 primetime comedy series “Boy Meets Girl”

• 200 trans volunteers / media spokespeople across the UK

Outcomes

Monday, 16 November 15

• 53% have kept in touch with volunteers they met on the interaction

• 27% have produced something as a result of the interaction

• 59% have plans to produce something in the future

• 93% recommend the interaction experience to a colleague or industry contact

• 55% introduce us to another media professional for a future interaction

Outcomes

• 36% tell more than 10 colleagues about the interaction

• 34% tell between 1 and 5 and 30% tell between 5 and 10

• 62% tell between 1 and 5 friends or family members

• 21% tell between 5 and 10 friends or family members and 14% tell more than 10

Mail on Sunday

Monday, 16 November 15

Monday, 16 November 15

Thank you!nathalie@onroadmedia.org.uk

Monday, 16 November 15

Visit the CharityComms website to view slides from past events, see what events we have coming up

and to check out what else we do: www.charitycomms.org.uk

Conference3 December 2015London#charityPR

PR in thedigital age

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