VolunteerMatch Solutions BPN Webinar: Breakthrough Nonprofit Branding
Changing Corporate Perspectives: Workplace Volunteer Programs - June 2015 BPN Webinar
-
Upload
volunteermatch -
Category
Government & Nonprofit
-
view
273 -
download
3
Transcript of Changing Corporate Perspectives: Workplace Volunteer Programs - June 2015 BPN Webinar
BPN
Changing Corporate Perspectives: Workplace Volunteer Programs
Chris JarvisCo-FounderRealized Worth
Speakers:Facilitators:
Lauren WagnerSr. Manager, Marketing Strategy
VolunteerMatch
Angela ParkerCo-FounderRealized Worth
Stephanie HongManager, Engagement
VolunteerMatch
BPNHow To Ask Questions
• Type questions into the box on the right side of the your screen
• Submit via Twitter to @VM_Solutions using “#VMbpn”
• We will pose questions at the end of the presentation
• A copy of the slides will be circulated after the event
2
BPNGet the Book!
Find content like today’s topic & more in VolunteerMatch’s new book Volunteer Engagement 2.0: Ideas and Insights Changing the World, out now!
Get your copy today:bit.ly/Vmbook
3
NEW!
Fundamentally, our goal is to equip companies to develop their employees into leaders – leaders whose decision-making is influenced by their exposure to social issues and societal needs.
What we’ll cover today: Workplace Giving and Volunteering Trends
and Challenges
Inspiring Employees to Volunteer
Why What We Do Matters
Questions before we start??
Why do companies volunteer? Corporations weren’t created to do good—much less send their employees out to volunteer on company time.
Companies were created to maximize shareholder returns.
Right or wrong, this fundamental reason for existing is written into the DNA of corporations and inevitably influences their relationship with the social sector.
So….why volunteer?
Employee Engagement According to Deloitte’s Human Capital Trends study,
involving more than 3,300 business from 106 countries: 87% of HR leaders cite culture/engagement as one of their top
challenges,
7% rate themselves “excellent” at measuring, driving, and
improving engagement and retention.
66% reported that they are updating their engagement and
retention strategies.
Organizations that create a culture defined by meaningful work
outperform their peers and are more likely to beat their
competition in attracting top talent.
87% of employees who volunteered with their companies reported an improved perception of their employer, while 94% of employee volunteers believed volunteerism was a core component or positive influence on job satisfaction.
When companies act pro-socially, employees view themselves in a positive light, generating trust between you and your employee.
In a major study by the University of Georgia, employees who volunteered “worked harder, were more willing to help their colleagues, [talked] positively about their company, [and] were less likely to waste time at work or miss meetings.” They just tend to be better performing individuals.
A 2008 study found that companies that enable employees to volunteer produce affective commitment, creating a warm perception of themselves and the organization they work for as helpful, caring and benevolent.
Knowledge
Understanding
Trends & Challenges – Top 3 Skills-based Volunteering
Global Vetting of Nonprofit Partners
Measuring Impact
Skills-based VolunteeringNonprofits need –
more skilled volunteers doing real work that moves the organization’s mission forward in a significant way.
Companies need –
to show how volunteering connects with their core business and increases the knowledge and abilities of employees.
Solutions?
Global VettingAccording to a recent survey by LBG Associates, vetting a nonprofit outside the home country is the biggest challenge of all.
“The process includes deciding whether to even get involved in
vetting local NGOs … and if the company does decide to vet, how deeply it wants to vet for different programs, who will do the vetting, and how much it is willing to pay for that.”
Solutions?
Measuring ImpactWhen corporate volunteering was new, impact was
measured by how many people participated in the program. Now,
companies are getting smarter.
What sustainable difference are these programs making? What is volunteering doing for employees? Are they more engaged? How do we know? Is there any ROI?
Solutions?
Transactional vs. Transformative Volunteering
A High CallingWhen we volunteer, we transform into better versions of ourselves. If companies and nonprofit organizations can work together to enable more people in the workplace to realize better versions of themselves, the world will—over time—become a better place, too.
Q&AType questions into the box on the right side of the your screen
or
Submit via Twitter to @VM_Solutions using “#VMbpn”
BPNGet the Book!
Find content like today’s topic & more in VolunteerMatch’s new book Volunteer Engagement 2.0: Ideas and Insights Changing the World, out now!
Get your copy today:bit.ly/Vmbook
21
NEW!
BPNStay Informed
Blog:www.VolunteeringIsCSR.org
Twitter:@VM_Solutions
Newsletter:Monthly ‘Good Companies’ newsletter - Sign up on the
blog!
22
BPNThank You!
Contact Realized Worth to chat:www.RealizedWorth.com
@RealizedWorth
Angela Chris [email protected] [email protected]
23