Changing Client's Mind When They Have a Bad Idea
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Transcript of Changing Client's Mind When They Have a Bad Idea
How to Change a Client’sMind When They Have
a Bad Idea
Let them share the idea before you kill it.
A blog that talks about our product.
A sales email … IN ALL CAPS!!!
Product descriptions on social media ….
Home page video ….AUTO-PLAYS!
Delete all negative reviews & comments. Pay for positive ones.
Just kidding.Don’t dismiss your client’s bad
idea.
Ask why.
Why?
Why?
Why?
Why?
Why?
Why?
Why?
Why? Why?
Why?
Why?
Why?
Why?Why?
Get to the goal.
• More customers.
• We don’t know, exactly. We just know we’re “supposed” to do this….
• Better leads.• Greater awareness in market.• Larger orders.• Positive brand impression.
Show them a better way.
Customer-centric content.
Social selling.
“Hug Your Haters” approach to social.
*H/T Jay Baer, author “Hug Your Haters.”
User-experience tested website.
Community over commodity.
Talk them through it …
• Empathize with their goal.• Establish trust in your experience.• Look for ways to combine ideas.
• Share success stories.• Connect goals to KPIs.• Ensure transparency & continued
communication throughout.
Back it up with data.
Still not convinced?
Tell them the hard truth.
But, be kind about it.
Nobody likes a know-it-all.
When all else fails ….
Treat every bad idea as an opportunity.
What can you improve?
What can you learn?
Thanks!@theautumnstar