Changes in 1950s

1950’s McDonald’s

The map was the autobahn network in the year 1940.

1950’s Drive–in Movies

Changes in the 1950s(1944-1960)

Interstate Highways

Automobiles

FreedomSafeQuietCleanYard

Bomb SheltersLeavittown

Low CostAlike

“Cookie Cutter”

What was the American Dream

of the 1950’s?

Baby Boom1957

German Autobahn

McDonald’s

Drive-in Movies

Motels

Suburbs

GI Bill

1950’sMotels

1950s Suburbs

Leavittown

Bomb Shelters

1950s Baby Boomers

Interstate Highways

New Technology

High Standard of Living

Mass Media

Air Conditioning!!!How did this bring change to Arizona?

Salk Vaccine for polio

prevented one of the worstthreats to

the health ofchildren.

New Products

Black and White Televisions

Black and White Televisions

1950s. AIR-CONDITIONING SWEEPS STATE

• The widespread use of air-conditioning in homes and offices dramatically increases Arizona's "livability" and attractiveness to newcomers.

• Starting in 1929, when the new Westward Ho Hotel in downtown Phoenix boasted of its air-conditioning, some hotels and offices in Phoenix were mechanically cooled.

• But now, in the 1950s, air-conditioning really makes its mark, and affordable cooling contributes to a wild building boom.

• In 1959 alone, Phoenix sees more new construction than in more than three decades from 1914 to 1946.

1950s. AIR-CONDITIONING SWEEPS STATE

0

10

20

30

40

50

60

70

80

1900 1950 2000

Population

"Lennie Lennox." 

Air-conditioning mascot

Salk Vaccine for

polio

DR. Jonas Salk

Polio Vaccine

Salk Vaccine for polio

Pop Culture

Beat Movement

Rock and Roll

Urban Sprawl

Baseball

Women’s role

Rock and Roll

http://faculty.smu.edu/dsimon/Music/The%20Beatles%20-%20She%20Loves%20You.mp3

Rock and RollChuck Berry

Rock and Roll• Rock and roll changed a generation:

Before rock and roll: children were seen and not heard.

• After rock and roll started 1950 teens struggled to be heard.

1950s Rock 'n Roll Jitterbug

and Bop

Rock and Roll

• Clothing Before Rock and Roll: very conservative clothing.

• After rock and roll: some clothing for teens became looser. As teens rocked to the music they liked wear clothes that let them move more freely.

• Baggier pants for teen boys, and full skirts for teen girls.

Rock and Roll

• Hair styles Before Rock and Roll: Teen boys hair was cut short and or combed to the side with a part.

• After rock and roll: Side burns and longer hair

Baseball

Yogi Berra

Yankee Stadium

1958

Mickey Mantle and Yogi Berra

Baseball

Jackie Robinson was the first African American to play professional baseball.

Wrigley Field, 1950

Beat Movement• In the aftermath of World War II, at the dawn of

the Cold War, a new creative movement occurred in America among a generation of young poets and visual artists.

• The term "Beat," coined in the late 1940s by Herbert Huncke, a writer and Times Square denizen, first appeared in print in John Clellon Holmes' New York Times article of 1952 "This is the Beat Generation," where it was initially was defined as "poor, down and out, deadbeat, sad, used."

Beat Movement

Patchen was a huge influence on the

evolving beat movement of the

1950s and 60s. He was an artist,...

Urban Sprawl

Results of Urban Sprawl

1.  Loss of Farmland 2.  Loss of Wildlife Habitat 3.  Increased Tax Burden 4.  Increased Air Pollution 5.  Increased Water Use and Pollution 6. Increased Energy Consumption 7.  Social Fragmentation 8.  Loss of Time 9.  Increased Private Costs and Risks 10.  Loss of Exercise 11.  Degraded, Noisy Surroundings 12.  Tourism Industry Damage

Urban Sprawl

Between 1950 and 2002, the number of

acres of farmland in Wisconsin

dropped by 32.6%, from 23.6 million acres down to 15.9 million.

GI Bill of Rights• The GI Bill of Rights, signed by President Roosevelt

on June 22, 1944, provided federal aid to help veterans adjust to civilian life in the areas of hospitalization, purchase of homes and businesses, and especially, education.

• This act provided tuition, subsistence, books and supplies, equipment, and counseling services for veterans to continue their education in school or college.

• The Servicemen's Readjustment Act included the following:

1. The Federal Government would subsidize tuition, fees, books, and educational materials for veterans and contribute to living expenses incurred while attending college or other approved institutions.

2. Veterans were free to attend the educational institution of their choice.

3. Colleges were free to admit those veterans who met their admissions requirements.

Automobiles of the 1950s

1948 CRYSLER® TOWN & COUNTRY

1949 BUICK™ ROADMASTER

1949 FORD™ CONVERTIBLE

1951 HUDSON® HORNET

1954 CHEVROLET® CORVETTE®

1955 CHEVROLET® BEL

AIR® SEDAN

1955 PORCHE 356 SPEEDSTER

1956 LINCOLN® CONTINENTAL MARK II

1957 MERCEDES-BENZ 300SC

Women’s roll

• Women were supposed to fulfill certain roles, such as a caring mother, a diligent homemaker, and an obedient wife.

• The perfect mother was supposed to stay home and take care of husband and children.

• A diligent housewife had dinner on the table precisely at the moment her husband arrived from work.

• A wife was a "good" wife only if she carried out her man's every order and agreed with him on everything.

• Pleasantville's Betty was an appropriate example of a 50's mother. • A diligent homemaker not only kept the house sparkling but she cooked

dinner, did laundry and ran errands.

New Products

• New products appeared in the market place, as various industries responded to consumer demand.

• Electrical household appliances were in most households.

• Mr. Potato Head and Hula Hoop invented

Science and Technology

New Products

• More and more leisure time to fill, brought tape recorders, new hi-fi record players.

• New marketing strategies like “Buy now pay later”.

Mass Media

• means of communication that reaches large audiences.

War of the Worlds-195320,000 Leagues

Under the Sea-1954

Godzilla, King of the Monsters-1956

THE BRIDGE OVER THE RIVER KWAI -

1957

Roman Holiday-1953

Mass Media

• By 1956, FCC (Federal Communications Commission) the government agency that regulates and licenses television, telephone, telegraph, radio, and other communications industries had allowed 500 new stations to broadcast.

• Comedy became popular “I love Lucy”, etc.

• Radio introduced two new innovations– on-the-scene news reporting– interviewing person to person

• TV guide, frozen TV dinners so people could eat without missing their shows.

Mass Media

• Children’s programs –”Mickey Mouse Club,” and Howdy Doody Show.

Safe

Clean

Low CostAlike

What was the American Dream of the 1950’s?

prevented one of the worstthreats to

the health ofchildren.

How did this bring change to Arizona?