Changemytyre.com Sell tyres online.
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CHANGEMYTYRE.COM Enabling consumers, brands and tyre retailers
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Transcript of Changemytyre.com Sell tyres online.
CHANGEMYTYRE.COM
Enabling consumers, brands and tyre retailers
Some facts about car buying trends onlineSource ET AUTO 16 OCT 2016
ONLINE TYRE RETAILING IN INDIA
A Snap Shot
Customers Increasingly getting online before their tyre purchase• Total size of the aftermarket PCR segment in India:
• 18,000,000 tyres per year / 1,500,000 tyres per month• Unique searches on Google for car tyres,buy tyres,buy car tyres
online and other relevant keywords in India: • 1,25,000 per month-in India ( See next slide )
• Based on above total universe for online sales of tyre per month in India is :• 4 tyres per vehicle x1,25,000 searches = 5,00,000 tyres
• Postulation : 33 % of the people looking to buy tyres in India , make an online search before they make a final decision.
Fact # 1.Google data on online buying for tyres per month is capped at 1,25,000 unique searches
58% of all online customers for tyres visit Changemytyre.com
• Total number of unique visitors coming on changemytyre.com ( see next slide) : • 73,000 per month.
• Total number of tyres sales in India being impacted by Changemytyre.com: • 2,92,000 tyres per month
• Postulation : 58 % of the people looking to buy tyres in India online visit changemytyre.com before they make their final purchase decision.
• Changemytyre.com is an influencer of more than 19.4% of the tyres sold in the aftermarket segment in India
Fact # 2: changemytyre.com gets 70,000 + visitors per month
CHANGEMYTYRE.COMPioneers in Online tyre retailing in India
Platform for selling tyres online
•Changemytyre.com is a digital market place for selling tyres.
•Platform has been made available to the tyre dealers to sell directly on Changemytyre.com
•Tyre dealers can register and start selling directly on the site.
Advantage Consumer• Consumer can now discover tyre prices in their local area on Changemytyre.com
• Consumer can discover all brands available for the size he wants.
• Find tyre retailers who are selling these tyres.
• To make it easier for the tyre customer , its all shown on the google map
HOW DOES IT WORK FOR CONSUMER ?Let’s have a look.
Home Page
• Consumer arrives on the home page
• Search is extremely easy
• Consumer enters the Pincode
• Chooses his car model or his tyre size.
Listing• All Tyre options
available in the local area are listed .
• Best Prices offered in the area are shown at the listing page itself.
• Other prices offered by different dealers can be discovered by clicking on the map on the right hand side.
Reviews
Consumer before buying can read detailed reviews and details of the product.Both Consumer reviews and expert reviews are made available
Map• We plot geo location of
the dealers on the google map.
• Plotting dealers and their prices on the map is the unique feature of Changemytyre.com
• Consumer can see this kind of a map when he clicks a Map icon shown on the right hand side of a tyre listing.
• This Allows Consumers to know the prices existing in his area in one glance.
• Clicking on Red icon brings out a slider giving details of the dealer in that location.
Payment directly to the dealer• From the Map the
consumer makes the choice of dealer based on price and location.
• Places the order• No advance to be
paid• 100% payment to be
made to the dealer • Order information is
transmitted communicated to the tyre dealer through sms, app notification and email.
• Customer takes the delivery order and gets the tyre fitted
TYRE RETAIL CADDYHelping Tyre dealers go online in an easy manner
Tyre Retail Caddy• Tyre Retail Caddy is the app
developed by Changemytyre.com
• This app has been developed in Android and can be downloaded from Google Playstore.
• It is a multi-functional app which has been developed with an objective to drive efficiencies for the tyre dealer.
• It also allows Tyre Dealer to sell online on Changemytyre.com
Sell on Changemytyre.com• Unique feature of this app is that it allows tyre dealer to sell online on Changemytyre.com
• Interface is really simple.
• This works on any android phone.
Any one who can operate Whatsapp can operate Tyre Retail Caddy also.
Functionalities
• Generate various kinds of reports
• Do Customer Relationship Management.
• Discover various offers from the tyre brands.
Listing prices is so easy• Listing prices on
Changemytyre.com can be done very quickly.
• All possible brands , their sizes, their MRP’s come pre-fed.
• Fast moving sizes are listed at the top for quick reference.
• We can provide Tyre dealer the option to fill in the prices.
• He can switch on or off his listing through a toggle switch.
CHANGEMYTYRE.COM AND TYRE DEALERS What problem it solves for the tyre dealers?
Additional Channel• Changemytyre.com is the additional channel for tyre
dealers to generate orders. • Changemytyre.com secures the order and Tyre Dealer
just executes it. • Customer walks into the store, gets the tyre fitted and
makes the payment directly.• No waiting for payment to be credited to the dealers
account. • No problem of return of goods like other e-commerce
websites. • Additional revenue can be generated from the same
customer by offering services.
Virtual Inventory• Tyre Dealers can also sell even
those tyres which are not in stock.
• We call it virtual inventory. • Tyres can be listed and on
receipt of order can be received from tyre co.’s sales depots.
• This allows tyre dealers to generate better returns on their investments.
• Tyre dealers can list the entire range of tyres as against usual fast moving ones he carries on his store shelves.
Tyre dealers can also sell Premium Car tyres even those which are not in stock
Customer Relationship Management• Will it not be great if tyre
dealers could maintain data base of their customers?
• Wish them on their birthday in an auto mode manner ?
• Send them offers on regular basis ?
• Send them coupons for tyre servicing and free care check ups ?
• Now the same can be done through CRM function of Tyre Retail Caddy.
This is a great sales tool !!!
CHANGEMYTYRE.COM AND TYRE BRANDSHow is Changemytyre.com solving problems of Tyre Brands.
Show case the entire range• Tyre brands always had a dilemma: How to show case
their entire range? • Tyre dealers only wanted to stock “ fast moving SKU’s”
only. • Some of the ambitious launches failed as they ended up
being slotted as slow movers, hence not stocked.• Tyre brands will now be able to show case their entire
range, even the slow moving ones. • Tyre brands will be able to communicate directly with the
consumers, influence the purchase and drive a purchase to their dealer.
Complements existing retail channel• Existing online sites have
proved to be disruptive for the trade.
• Changemytyre.com complements the existing retail channel and tyre dealers are loving it.
• It drives consumers to the local tyre dealers, help them show case the entire range, pass on confirmed orders and increase their return on investments.
More than 110 retailers from NCR have signed up
