Change your tools and your culture

Change your tools – and your culture

Steve ButtryNewspapers Atlantic

May 11, 2012#newsatl

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• Journal Register companywide challenge• Publish all digital & print products on July 4,

2010 using only free & open-source tools• “We will declare our independence from

not only old proprietary systems but the old way of thinking as well.” – John Paton

Google tools• Docs & forms• Calendar• Sites• YouTube• Maps• Fusion tables• Picasa

Photo editing

Timelines

Data visualization

Mapping

Polling

Embed documents

Live coverage

Curation

Pagination, building ads

Ben Franklin in action

Homegrown CMS

• Evernote• 5-0 Police Scanner• ABBY TextGrabber• iTalk• HootSuite• Banjo• Ustream Producer

• MovieCamera• Splice• iTimeLapse• Filterstorm• Pano• AudioBoo• Vericorder

Free & cheap mobile apps

Source: Val Hoeppner, Freedom Forum Diversity Institute

Ad manager iPad toolsJim Maurer, classified ad manager,Pasadena Star-News:1. Goodreader: Stores all media kits, rate

cards for easy presentation 2. PenUltimate: process proofs in field3. Notability: sign agreements &

contracts.

Ad manager iPad toolsJim Maurer:4. Keynote: slide presentations5. Expedition VGA: enables projector use 6. Numbers: spreadsheets 7. Trackord: GPS mileage log8. Dropbox: Download, store & share files

Ad manager iPad toolsJim Maurer:9. AdMall: Market trends, demographics,

co-op information10. Teamview: Access computer & files

from the field.11. Reminders: Organize your day.12. Flipboard: Social media

Ben Franklin results• Millions in vendor costs saved• Some free tools are better• Collaboration• Threw out “the way we’ve always done

it”• Developed culture of problem-solving• Transparency

The crowd is free, too• Crowdsourcing• Town meetings• Social media• Live chats• Blog networks• Fact-check boxes• SeeClickFix

Ben Franklin in context• Cutting costs• Changing culture• Finding solutions• Engaging community• Changing org structures• Digital First: content, sales, culture

More than Ben Franklin

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Change your tools and your culture

Technology

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