Change to CASS/MASS Change to CASS/MASS ZIP + 4®

ProcessProcess

Jan CaldwellManager, Address Management

Mailers Technical Advisory CommitteeMay 2006

George HurstManager, Direct Mail

2

Change to CASS/MASS ZIP + 4® Process

The Goal

PMG has called for a 50% reduction in UAA mail by 2010

Effective August 1, 2007

All CASS/MASS certified ZIP+4 software will incorporate DPV Primary Number Confirmation as a Standard Process

3

Change to CASS/MASS ZIP + 4® Process

Current CASS/MASS ZIP+4 ProcessCurrent CASS/MASS ZIP+4 Process

Assigns +4 Codes using range-based matching

Does not discern if address is valid delivery point

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Change to CASS/MASS ZIP + 4® Process

ZIP+4 Process ExampleZIP+4 Process Example

Mailer Address:

123 Mail Street Anytown, NY 12345

Matches to USPS record:

121-129 Main Street, Anytown NY 12345-3356

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Change to CASS/MASS ZIP + 4® Process

DPV Process ExampleDPV Process Example

Mailer Address after ZIP+4 match:

123 Mail Street Anytown, NY 12345-3356

After the ZIP+4 match DPV will check if the Primary Number 123 exists within the range (121-129)

Yes - +4 code is retained and address returned

No - +4 code is removed and address returned

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Change to CASS/MASS ZIP + 4® Process

DPV Return CodesDPV Return Codes

Return Code

DefinitionRecord Types

N No Delivery Point Validated All

YDelivery Point Validated /Primary Valid and Secondary Number (When Present) Valid

All

SValid Primary Number; But Secondary (Primary for Rural Route) Present and is Not Confirmed

All

DValid Primary; Input Missing Secondary (Primary for Rural Route)

All, but Street

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Change to CASS/MASS ZIP + 4® Process

ZIP+4 Vendor RequirementsZIP+4 Vendor Requirements

Today: DPV is an optional processing feature

Tomorrow: DPV Primary Number confirmation will be required

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Change to CASS/MASS ZIP + 4® Process

Mailer RequirementsMailer Requirements

No change

Automation Rate Qualification requires the use of CASS-certified ZIP+4 software

9

Change to CASS/MASS ZIP + 4® Process

DPV PerformanceDPV Performance

Some DPV users report increases up to 20% in processing throughput (Mainframe)

DPV Flat File developed for Mainframe users

Expect vendors to improve performance

10

Change to CASS/MASS ZIP + 4® Process

USPS Database AccuracyUSPS Database Accuracy

FY2005 Street Reviews found that the AMS database is 99.91% accurate regarding Primary Numbers

21 Days – Average time for adding new addresses

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Change to CASS/MASS ZIP + 4® Process

The Five Percent RumorThe Five Percent Rumor

It is untrue that, on average, this change will cause ZIP+4 coding rates to drop 5%

Speculation on this is due to:

DPV footnotes not correctly categorized

Change applied to both Primary and Secondary Numbers

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Change to CASS/MASS ZIP + 4® Process

The Real StoryThe Real Story

98.1% - Primary Number Confirmation with NCOALink DPV processing (337 billion addresses)

99.2% - Primary Number Confirmation in recent studies with two major mailers

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Change to CASS/MASS ZIP + 4® Process

DPV BenefitsDPV Benefits

Increases mail volume that can be Delivery Point Sequenced

Improves Delivery Operations and Reduces Cost

Contributes to UAA mail reduction

Makes mail a more Efficient Communication Channel

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Change to CASS/MASS ZIP + 4® Process

Between Now and August 1, 2007Between Now and August 1, 2007

Fix bad Primary Numbers with DPV-AECII

USPS Developing Communications Plan

National PCC Day, Memo To Mailer, Etc.

Thank You!Thank You!