Change the World, Start with ENERGY STAR®

Campaign Creative Guide

Overview

• The following graphics and tools are available to help you promote your participation in the campaign and drive pledges:– Messaging Guidelines– Primary Campaign Identifiers– Web Buttons– Paper Pledge Form– Image Library– General Usage Guidelines– Questions/Comments

Messaging Guidelines

• Lead Messages: – Change the World, Start with ENERGY STAR – Join us in the fight against climate change

• Call to Action: – Take the ENERGY STAR Pledge [at

energystar.gov/pledge]

• Support Messages (based on space available):– Join millions of others in using products and practices

that save energy, save money, and reduce greenhouse gas emissions

– Together, we can all make a difference.

With Photo (square and horizontal options) - recommended for use where creative space is available, e.g. Web sites, in-store signage, brochures, handouts

Text Only – recommended for use where creative space is limited, e.g. stickers, buttons, circulars

Primary Campaign Identifiers – Preferred for Partner Use

Web Buttons

Paper Pledge Form

Request electronic copy and reporting Excel spreadsheet file for use at events by e-mailing us at: changetheworld@cadmusgroup.com

Primary Imagery –Preferred for use in building your own creative materials

Secondary Imagery

Image Library

Information about ordering high-resolution images is available at: http://www.energystar.gov/index.cfm?fuseaction=globalwarming.showBackgroundImages

General Usage Guidelines

• Below are some general guidelines for using the ENERGY STAR Certification Mark. We encourage you to use our campaign graphics in a way that will help you promote your participation so if you have any questions about these guidelines, please feel free to ask.

– The ENERGY STAR name and marks may never be used in any manner that would imply EPA or DOE endorsement of a company, its products, or its services. Neither the marks nor the ENERGY STAR name may be used in any other company name, product name, service name, domain name or Web site title

– The marks may not be altered, cut apart, separated, or otherwise distorted in perspective or appearance

– The marks may never be used in a manner that would disparage ENERGY STAR, EPA, DOE, or any other government body

– The marks may never be associated with products, homes, or buildings that do not qualify as ENERGY STAR.

– Partners and other authorized organizations are responsible for their own use of the ENERGY STAR marks, as well as use by their representatives, such as ad agencies and implementation contractors

– The ENERGY STAR name should always appear in capital letters– The registration symbol ® must be used with the first time the words “ ENERGY STAR”

appear in material and:• The ® symbol should always be in superscript• There shall be no space between the words “ENERGY STAR” and the ® symbol• The ® symbol shall be repeated in a document for each chapter title or Web page

Please refer to the ENERGY STAR Identity Guidelines document for additional information at https://www.energystar.gov/index.cfm?c=logos.pt_guidelines.

Questions/Comments

• Please contact Cara Clusen, EPA Contractor, at changetheworld@cadmusgroup.com or (703) 247-6129