Division of Global Strategy and EngagementProfessor Robyn McGuiggan

Deputy Vice Chancellor, and Head of Cairns Campus

Change Management Proposal

Purpose

• Completed - new University Headline Structure

• Phase 1 Completed – approved Headline Structure of

the new Division of Global Strategy and Engagement

• Phase 2 Proposal – Division and Directorate structures

In accordance with JCU Enterprise Agreement 2013-2016

University Headline Structure

Division of Global Strategy and

Engagement

Bringing together:

• International strategy

• Inward/outward mobility

• Domestic and international marketing

• Community engagement

• Institutional relationships

• International compliance

• Alumni

• Fundraising

• Ceremonies and events

Support JCU’s ambition to be a world leader in education and

research for the Tropics

Ensure a Global Focus and collaboration of activities across

Divisions

Remove duplication and promote synergies

Integrate International & Australian activities

Streamline interaction across all Divisions of the University

Phase 1 Change Proposal – Division

Structure

Designed around

Marketing &

Market Intelligence

External Stakeholder Engagement

Student Recruitment

&

Mobility

Three main activities:

DVC, Global Strategy & Engagement

MarketingAustralia and International

Future StudentsAustralia & International

External EngagementAustralia & International

Approved Division Structure

Marketing

Director: Mr Mark Wolff

Future Students

Director: Ms Jo Asquith

External Engagement

Director: Mr Trevor Goldstone

Directorates of the Division of

Global Strategy and Engagement

Informal Consultation – Phase 2

In particular you were asked to consider 3 things:

• Have we missed anything;

• Are the tasks and functions in the correct place Division/Directorate; and

• To consider in particular the placement of events, agreements, schools recruitment and scholarships.

Major changes proposed based on

feedback

• Events overseen and managed from a single location –

Directorate of Marketing

• Responsibility for, and oversight of, agreements to sit in

Division office

• CRM & Database management to sit in the Division

office

• Development of Schools’ strategy to sit in Directorate of

External Engagement, but school visits , except HEPPP

or HEPP projects, be done by student recruitment team

in Directorate of Future Students

Formal Change proposal - Phase 2

In the proposed structure:

• Nature of some jobs will change;

• New positions will be created; and

• Some existing roles will no longer be required.

Division Office

DVC, Global Strategy & Engagement

Division & Cairns Campus administrative oversightGlobal Blueprints/Strategy:

Marketing, International, EngagementSpecial projectsCRM & Database managementBusiness development:

Single contact point for all Divisions

Division Office

Directorate of Marketing

DVC, Global Strategy & Engagement

MarketingAustralia & International

Marketing:International and Australia:brand, course and research

Market research & intelligenceDigital strategy:

Web site, Social mediaContent developmentPublic relationsEventsSetting of student fees & charges, Scholarships

Directorate of Marketing

Directorate of Future Students

DVC, Global Strategy & Engagement

Future StudentsAustralia & International

Student recruitment:international & Australiaagent relationships, study toursUIL relationship managementExchange study abroad & mobilityInternational DelegationsJCI compliance including:International sanctionsinternational agreementsAid & international scholarshipsInternational student support

Directorate of Future Students

Directorate of External Engagement

DVC, Global Strategy & Engagement

External EngagementAustralia & International

Institutional relationship management:International & Australia, staff mobilityCommunity engagement:Industry/Government/Professions/ Indigenous/NFPEducation provider engagement:Schools, TAFE, CommunityShort courses & Professional DevelopmentAlumni relations & ceremoniesFundraising; Sponsorships & memberships

Directorate of External Engagement

Change Proposal package elements

• Change Management Proposal Phase 2;

• Informal consultation feedback document;

• Complete list of activities by Division and Directorate;

• Proposed structure & List of activities by position (4):

• Division Office;

• Directorate of Marketing

• Directorate of Future Students

• Directorate of External Engagement

Timeframe

Release of Change Management Proposal Phase 2 & Opening Date for Feedback

1 December 2014

Closing Date for Feedback

16 January 2015

Estimated Decision Date

6 February 2015

These dates are indicative only and may change

Feedback methods

• Provide feedback verbally now

• Consultation documents will be made available online

through the Futures website for staff off-campus or

unable to attend today

• Request a one on one meeting

• Feedback via email

gsestructure@jcu.edu.au