Change Management Institute

MEMBER REPORT 2O2O

INSPIRING OUR MEMBERS

Our Vision

Our Goals

Our Values Î ETHICAL Î TRANSPARENT

Î PROFESSIONAL

Î RELEVANT Î HIGH QUALITY STANDARDS

Î TRUE TO OUR MISSION

Î ACCESSIBLE Î COMMERCIALLY INDEPENDENT

To be at the forefront of all things change.

CREDIBILITY

To promote, develop, recognise and grow competence in change management practice by individuals and organisations.

CONNECTIONTo connect members locally, nationally and internationally.

CAPABILITY

To share insights, learnings and ideas that can inspire and enable our community to constantly learn and evolve their professional practice.

CONTENTS

Change Management Institute Incorporated

A not for profit association registered in New South Wales.ABN: 34 656 853 424

Message from the Chair 2

Board of Directors 3

2O2O at a Glance 4

Our Membership 5

Country Highlights 6

Sharing Professional Insights 8

Embracing Diversity 9

Professional Advancement 1O

Thank you to our Member Volunteers 12

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MESSAGE FROM THE CHAIR

This has been a year of unprecedented change. As a market leader of the change profession we have been living our own case study both personally and professionally. It’s been a year of two halves, each with its unique flavour, contribution and success.

In this period, we designed and released three animations to educate the market on change, and were able to bring our international volunteers together for planning and collaboration

for the benefit of members. We also started to see members participate more with our webinar offering that was supplementing our face-to-face events.

Things changed rapidly in 2020, our event calendar was disrupted as early as February and we needed to pivot to virtual offerings quickly. Our volunteer and operations teams did a wonderful job of supporting members while adjusting themselves to different lockdown conditions, home schooling and needing to learn new technologies in short timeframes. Our strategy was to support our members quietly, focus on wellbeing and offer financial support by deferring membership payments. We knew everyone was feeling overwhelmed and afraid. You told us you appreciated this and through this period we have experienced two records; our highest membership ever and our highest number of event registrations. We came together as a change community at a time we were experiencing change and it felt supportive and collaborative.

These are exciting times for our profession and the Institute is more relevant than ever. We have appreciated your feedback to know we are on track and constantly enhancing our member experience. By members for members creates a true sense of community.

The coming year is one of investment and evolution. Our systems will be refreshed to offer greater international collaboration across our member community. We are also readying our next edition of CMBoK, associated career pathways for members and publishing of member contributed content.

We look forward to a successful year in 2021!

Jane Judd ACMMPresident and Chair of the Board Change Management Institute

These are exciting times for our profession and the Institute is more relevant than ever.

BOARD OF DIRECTORS

We are pleased to introduce you to your new Board of Directors.

JANE JUDDPresident & Chair

Jane has a strong vision for enabling the change profession in a digitally connected world making access to expert knowledge, emerging practice and inspirational learning easier than ever before. She is passionate about change and a recognised leader in this field. She facilitates strategic and transformational change, and has extensive experience in human centred design and cultural transformation, change leadership development and executive coaching.

JACQUELINE CARMONT General Director

Jacqueline is currently a Business Advisory Partner, and has served as COO, Digital Technology leadership team member and a Global People Transformation Leader. Jacqueline holds a Bachelor of Commerce, Graduate Certificate in Change Management and is a graduate of the Australian Institute of Company Directors program, certified as a Scrum Master and Global Professional in Human Resources.

SIAN RINALDIVice President

Sian has a passion for problem solving and is adept at working within complex and unstructured project settings. Sian is a graduate of the Australian Institute of Company Directors and holds an MBA and a Master of Human Resource Management. She is passionate about encouraging genuine collaboration and leveraging technology opportunities to facilitate this.

TAMSIN SHAW General Director

Tamsin is an Operations and Change Management professional with experience supporting complex operating model changes along with executive leadership team experience. She is certified in the Future Directors Board and Governance Program, Prosci Change Management and PRINCE2 Project Management Foundation & Practitioner programs. She holds a BA Joint Honours in Management and Psychology and an MSc in Sustainability.

PETER FITZGERALD Treasurer

Peter has over 25 years executive experience in Banking and Finance. He was MD FX and Commodities at Westpac, and Transformation Director during the Westpac – St George Bank merger. He has worked in treasury, institutional markets and prudential governance, and has also been a member of the Australian Financial Markets Association Market Governance Committee.

MICHELLE WILLIAMS General Director

Michelle is an Organisational Psychologist working in human resources, organisational development, coaching and change management. She has managed HR, OD and CM implementation projects across Africa, Europe, Asia, and the Middle East. Michelle holds an MBA, and MA Psychology and is a qualified Prosci practitioner, Global Remuneration specialist and Future Leaders coach.

SKY DOW General Director

A passionate change management professional, Sky has worked across a range of FTSE 250 companies delivering broad transformation projects. She is a Specialist Accredited Change Manager and is Prince2, Lean Six Sigma, and MSP qualified and is a Microsoft Certified Professional. A specialist in benefits management, governance and assurance, Sky believes change management plays a pivotal role in driving organisations forward.

Secretary role to be filled in November.

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2O2O AT A GLANCE

Our community and member volunteers have come together in extraordinary ways this year to strengthen our connections in times of isolation, build new capabilities as digital transformation accelerates, and validate their competencies to be recognised as credible professionals.

These activities have all been based on member and member volunteer feedback, its incredible what we can achieve as a profession through our connected community:

• In FY 2020 our community connected through 100 face-to-face member events across six different countries and 17 locations, and 50 local and international virtual events

• Volunteers from different countries were able to meet each other face-to-face for greater impact for our members

• Our bi-monthly member newsletters have become more resource rich to bring you content from across our global network. Our range of resources for members has been extended to include videos, podcasts, webinars and research papers in addition to our live events

• We partnered with Issoria to conduct research on Change Management Offices and provide these insights to our members

• Our community came together to have a voice in actively promoting and instilling anti-racism and inclusivity in our professional practice, recognising we have so much to explore and learn together

• During Covid-19 we supported our community through delaying membership fees and increasing our events over time to reduce the sense of overwhelm

• Our members have enjoyed personal support through the Pandemic through more intimate free flowing exploration sessions in our Member Change Chats

• Three animations have been developed to support the definition of change to the broader community

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15%

15O

6

27

4O,OOO+

7,7OO

chapters across

members across

social media reach

event registrations

membership growth

events

countries

countries

Membership adds credibility to my work in change, it enables me to expand my network of change practitioners and gain new skills.

OUR MEMBERSHIP

Our membership is the strongest it has been and we finished 2020 with 15% annual growth in members.

social media reach

event registrations

membership growth

events

countries

Why am I member? To improve my professional advantage. To gain knowledge. To network. To keep up to date with industry changes. To join a local chapter and become an active member. To find a mentor. To become an Accredited Change Manager.

Face-to-face vs Virtual Events

2020

2019

VirtualFace-to-face

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Australia United Kingdom New Zealand Canada

United States Ireland Europe Asia & Middle East

COUNTRY HIGHLIGHTSThough some of the offerings are similar, each community has its own flavour. Here are a few highlights from around the world.

AUSTRALIAOur largest community and the birthplace of our association. FY 2020 saw a huge increase in member events and collaboration across our three main centres of NSW, Victoria and Queensland. The energy of our volunteers led to regular events with lots of content variation to suit the different needs of our members. Key highlights include:

• Kudos events held simultaneously in three main centres to celebrate the local change community, and recognise members who had been nominated by their fellow members in the categories of Big Brain, Rebel, Newcomer, Social Media Magnet and Community Leader.

• A fantastic new podcast series Career Insights with Accredited Change Manager Masters. It’s been fascinating to hear from some of our most experienced change practitioners, do listen to the podcast series available in the member portal.

• Deep Dive workshops where small groups of members come together to discuss a specific subject – topics have included Strategic and Executive Change and Different Types of Change.

• Large scale creative events hosted by the NSW chapter and a national program of monthly member only webinars in 2019.

CANADAMembers and volunteers are growing our community in Canada:

• Supported by experienced change professionals our Canada chapter have offered inspiring webinar events with content available to members around the world. Topics have included Supercharging Change: Leading People Through Strategic Transformation and You Know Your IQ, But What’s Your CQ®?

• The Canada team have had great success with a unique new event format The Member Change Exchange – a blend of networking and interactive workshops, with a dash of ‘speed dating’ and ‘world café’ flavours. Members tell us they get real value out of engaging discussions with like-minded change practitioners in a fun way.

IRELANDOur team in Ireland are continually growing their presence and extending the local change community:

• Membership has increased by 40% this year

• Events are well supported by members and friends of the Institute

• Events have been very interesting and relevant including:

– a panel discussion about the real-life challenges and opportunities of Digital Transformation

– a case study in Viral Change™ and how to combine analytics and influencers to drive large scale behavioural change

– a workshop on Human Centred Design

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NEW ZEALANDAn established change community that pivoted extremely well during Covid-19. Volunteers embraced the new virtual formats and members contributed content and enthusiastically signed-up for events. Some highlights:

• An increase in events during 2020 including a very successful webinar panel format where business leaders shared their approach to Covid-19 challenges and the many insights gained.

• Engaging with members across geographies – significant registrations for virtual events from Australia and UK.

• 20% growth in membership.

UNITED KINGDOMA significant and growing change community with member volunteers offering a range of opportunities to support and enable members in their practice. Some highlights this year:

• Eight chapters around the country hosting events and contributing to 20% growth in UK membership.

• Access to great content and author insights through the sponsorship of the UK Business Book Awards (do listen to the podcast series available in the member portal).

• Supporting members through Covid-19 with a series of intimate Member Change Chat forums where discussion agenda is set by the group.

• A large number of events with stand-out speakers and content on topics ranging from Agile Change and Neuroscience to Making Change Management Fun and Using Body Language to Influence Stakeholders.

• Strengthening our market presence through media articles prepared by the UK team.

USAThe USA has been operating in one of the most challenging Covid-19 situations. However, this has not deterred our community or our member volunteers. Some of the highlights this year:

• Launching the New York Chapter and hosting some innovative events for this great new member community.

• 30% growth in membership.

• Contributing a range of webinars to our global member community.

Thank you for keeping us all connected and providing us with so many learning opportunities during this global pandemic, it is greatly appreciated.

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SHARING PROFESSIONAL INSIGHTS

We are committed to growing our professional voice across international markets. This takes many forms, from publishing media articles in the UK, to sharing our insights and trends through interviews and webinars.

We are also committed to bringing practice and thought leadership insights to and from our members. We have experienced considerable support and engagement from our members on the following international offerings:

Global VoicesA quarterly webinar series of thought leaders who share their insights for the benefit of our members. This year we’ve learned from thought leaders such as Julie Hodges, Richard Sheridan, and Philippe Rosinki. The recordings can be found in our member portal.

Learning CircleA quarterly discussion about critical topics in change management. Reading material is shared with a member panel of experienced practitioners, they come together to discuss their insights on the reading and how it resonates with their practice experience. These podcasts can be found in our member portal.

Global TrendsAt the end of 2019 we researched and gathered trends that we could see for this new decade. This was shared in conjunction with our strategic partner APMG. Little did we know that the key predictions would be accelerated in the first year of this decade due to the Pandemic. These resources are available in the member portal.

A Change PerspectiveAn article for the change community focussing on actions, recovery and adapting to the new reality of the Covid-19 health crisis and its impact on business in the change management context. This article is available in the member portal.

I love being part of an organisation which shares change best practice across the globe. Seeing how different change professionals are addressing current challenges helps me to apply different lenses to my own work.

EMBRACING DIVERSITY

Our members rallied following the death of George Floyd with a desire to explore what anti-racism and inclusivity might mean in our profession. We have ignited the conversation and are committed to the exploration, discussion and action required to make our community inclusive. This isn’t the role of one person or a committee, it takes commitment and action by everyone. We all know that change happens one person at a time.

Here is the statement produced by our members, you will also find a suggested roadmap for change on our website. Please join us on this journey and explore your own awareness of how to make a positive difference to those around you and those you serve in the course of your practice.

Black Lives Matter Statement by Change Management Institute members

The Change Management Institute is a global professional association which supports, inspires and grows the capability of change professionals of all backgrounds. Our vision is “to be at the forefront of all things change”.

We see a future world that upholds the highest standards of equality for our members and the communities we serve. We are committed to actively driving anti-racism and inclusivity. This is not a political discussion, but rather a civil, human rights and social justice discussion. Silence is not an option.

So, we say their names: George Floyd, Breonna Taylor, Ahmaud Arbery and so many others. As change managers we have the power to influence and guide systemic change in organizations and society. It starts with each of us.

Our profession’s biggest fear is not to lose an assignment or a client, but to lose our humanity. As change managers, it is our duty to speak up and lead with empathy. We proudly and loudly proclaim that Black Lives Matter! #BlackLivesMatter. We believe there is an opportunity to encourage greater representation of Black, Indigenous People and People of Colour within our profession.

We wish to be a strong and consistent ally, to live up to our vision and our commitment to Black lives, diversity and human rights. We have work to do and are committed to doing that work, to educating and re-educating ourselves and our community. We have started the conversations, have rallied to develop an action orientated roadmap for us as an association to help support our members in their own professional endeavours. We have reached out and engaged with others in our field for greater impact.

We need to be bold, open and compassionate in our explorations and learnings. Change can be confronting and challenging but with open hearts and minds we will consciously contribute to a more positive way forward together. #BlackLivesMatter

We are all people first.

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PROFESSIONAL ADVANCEMENT

We are committed to building capability and enabling professional credibility of our members by endorsing demonstration of professional standards. Within our community that means demonstrating our competencies.

In this financial year we have seen a 15% increase in members becoming Accredited Change Managers. Our member volunteers have demonstrated significant commitment to achieving these standards and our members around the world are doing the same.

In today’s world of so many training certifications, stand out from the crowd with a professional accreditation by an industry body that validates what you can do.

Independent evaluation• Provides independent validation of change

practitioner capabilities

• Awarded Accredited Change Manager Foundation, Specialist or Master

Behaviours• Describes change practitioner behaviours

• Provides a global industry benchmark

• Is the accreditation assessment standard

Knowledge• Change Management Body of Knowledge (CMBoK)

• Describes the knowledge areas underpinning the Competency Models

CMBoK

Accreditation

Competency Models

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ACCESS THE BENEFITS All members can access the benefits of Change Management Institute Accreditation. Three different levels ensure a relevant assessment of your capabilities - Foundation, Specialist or Master.

CredibilityAn independent assessment that validates your professional capability.

CareerStand out in a competitive job market. Grow your career prospects globally.

DevelopmentBenchmark your skills against rigorous professional standards.

RecognitionBe officially recognised for your capabilities, experience and expertise.

What does the Accreditation mean to me? Well I’m proud to be part of a distinguished group of change peers, but it also enables me to continue my professional development with more focus and confidence.

Feedback from colleagues and clients regarding Accreditation has been extremely positive and I feel it has already started to open up more opportunities for me.

The application process is rigorous and acts as a very powerful self-assessment, encouraging you to reflect on your career and look at what you’ve achieved, where you might have faced challenges and what you’ve learned on the way.

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THANK YOU TO OUR MEMBER VOLUNTEERS

As a by member for member association, many of the benefits you receive would not be possible without the considerable commitment of time and energy from member volunteers. Our volunteers are passionate about the profession and facilitate our community connecting for change.

On behalf of our membership we would like to recognise and thank every member volunteer for their contribution. It’s what makes us such a connected and recognised community.

Although there are too many to mention individually, there are some who have served in leadership roles and have stepped aside in this financial year that we would like to personally acknowledge for their contribution to members:

• Connie Henson, General Director

• Simon Corcoran, Country Lead Australia

We would also like to thank the Directors who have served their terms and passed the baton forward:

• Elizabeth Fahey

• Gillian Perry

• Raegan Cairney

During my time as a volunteer I have actively contributed to the growth of our local community of professionals who are as equally passionate about the discipline as I am. Collaborating and engaging our community gives me great pleasure. It has been extremely motivating and encouraging to pursue this knowledge and learn from our community of practice.

I believe there is a unique opportunity, given the current global realities, to be a support to our communities and

organisations, to grow the Institute’s reach and create greater positive impact in the world of change – and I want to be

part of making that happen.

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