#CHANGE From Business to Social Business Liselore Ammerlaan IBM
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Transcript of #CHANGE From Business to Social Business Liselore Ammerlaan IBM
# From Business to Social Business
Liselore Ammerlaan Strategy Consultant IBM Social Business Practice October 1st 2013
# Social Business Scope in and outside the company # Delight customer incl. online
# create smarter, engaged workforces
Accelerate innovation
# Smart companies manage experience and “ touchpoints “
Demand Generation
Have a
question ?
Do your personal online assessment…
Ask your personal coach
here…
benchmark your business
against industry peers…
# Preparation is essential
GIVE ME SIX HOURS TO CHOP DOWN A TREE AND I’LL SPEND THE FIRST FOUR SHARPENING THE AXE
- ABRAHAM LINCOLN
Social Executives Are Trusted More
Likelihood of trusting CEO & leadership who openly
communicate on Social*
Much more likely (31%)
More likely (51%)
No difference
(16%)
Less likely (2%)
* 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11
# Create trust from the top – leaders show the way
Communities Aligned to Innovation Initiatives
# Social Network Analysis Metrix shows cross connections