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Chamunda Real Estate Pvt LtdCONSULTING CLUB, IIM INDOREAKSHI CHUGH(2011IPM008) CONTACT DETAILS:- 9584150999 SATYAJIT BEHERA(2011IPM093)CONTACT DETAILS:- 7566660988TEAM NAME:- FOUNDATIONLIVE PROJECT

1. ServicesThe primary productbeing offered by the website is information.It follows both B2B and B2C model.2.Revenue ModelIt generates revenue through on-site display advertising.3. CommentsRobust Traffic, Clear Market Leader, Quick to Adapt, Best spread of traffic sources but some of that referral traffic and others seem low quality/ irrelevant for real estate1. ServicesIt follows B2C model.It is the first to host an online community management platform that extends its role way beyond buying, selling or renting properties.2.Revenue ModelIt is mainly based on advertising sales.3. CommentsSteady Traffic, Forward thinking approach with long term plans like community building tools but poor quality referral traffic, low Moz Domain AuthorityAll these online portals work on the principle ofaggregator model where people can nd, look, compare and book the properties from different real estate players and individuals. Online portal industry provides the same features ofpurchasing funnel model where buyers can create their own sets(awareness set, consideration set, preference set and purchase) based on the number of attributes.Business model ofonline real estate portal market works in similar way as traditional model but additional features such as Analytics, Trends, periodic news etc. allow users to be more familiar with the complete purchase process as compared to traditional brick and mortar model1. ServicesUser-generated content, focus on the social media targeted at specifically Indians and on generating a revenue with local commerce within the community has been the unique selling proposition (USP) for Sulekha.com2.Revenue ModelIt drives its revenues primarily from businesses, instead of the end consumers3. Comments100% traffic jump in the last 6 months, new online advert networks

1. ServicesIt lists properties submitted by users, either brokers or owners, on an interactive map. Search results are ltered by available rooms, lifestyle ratings, child friendliness index (CFI), and area-based pricing. 2.Revenue ModelSubscription Based model, advertising sales, google AdWords3. CommentsIts USP is the Data Science Lab that generates "Heat Map" algorithms and demand ux maps based on these lters

1. ServicesIt follows both B2B and B2C model.2.Revenue Model:- Propertylistings, builders/brokers branding and visibility, Microsites, homepage links, banners, others like buyer database access,international listing3. CommentsSteady Traffic, brand equity, time in market and builder relationships but 99acres seems to have slowed down considerably overall

RedFin Business ModelAt most real estate brokerage firms, agents are independent contractors who work solely on commission.Redfinagents are salaried employees who also receive fringe benefits and bonuses based in part on client satisfaction.Customers are provided with access to all the listings online, and do not have to rely on a realtor to show them what's for sale.Redfin depends on its website to deliver leads to its agents rather than on agents cold-calling, networking and undertaking their own personal marketing effortsThe companys website aggregates information about listed homes from a variety of sources, presents listing information via a fast, functional map-based interface, and also offers a variety of statistical information, forums, a blog and other interactive features.Redfins signature appeal to buyers, however, may be its rebate program, which returns a portion of the firms commission back to buyers on properties that meet Redfins minimum price and other criteria.Redfin also provides the following services :-Sold Signs:the list of last week's past salesBargain Basement:the information on price reductionsOpen Houses:plan your weekend walkLeading Indicators:track how many houses are for sale in your neighbourhood and how many have come off the marketComing Soon:previews of upcoming listings

RedfinIndividual Agents as employeesBuyers/SellersHireInteract/facilitatetransactions The Feasibility of Redfins business model in India can be judged on the following parameters.

Individual Property brokers(Agents).Falling home sales and rising competition from real estate portals has pushed many traditional property brokers out of business while forcing others to work on wafer-thin margins. The market for property brokers, who had flourished during the real estate boom not so long ago, has shrunk with builders and individual sellers preferring direct sales or the services of real estate portals that are ready to facilitate deals for free. The shrinking market is also driving down the number of applications for real estate broking licences.Adoption of this model will allow toemploy own agents who will trudge through open houses, pound for-sale signs into lawns, and work directly with buyers and sellers. Departing from the model of traditional brokerages, however, we can pay agents with an annual salary, rather than commissions, and ties bonuses to customer reviews of their performance.A typical buyer in India at least search 3-4 months prior to purchase or sell a property-hence allocation of agents from the portal to a buyer/seller will help them in decision making saves transaction search costs

According to a study conducted by Google and National Association of Realtors. Typical Home Buyers take 3 months to buy, but engage with Agents earlier in the process

Nowadays a lot of people use social media platforms like Facebook groups, twitter etc. to post about their need for an apartment, PGs etc. because they believe that real estate brokers increase the cost of transaction because of the high commission they charge. So introduction of a portal where you hire an agent and allocate them to buyers/sellers without asking the buyer/seller to pay any commission to the agents will certainly attract a lot of people to use the platform. Since the individual agents will now be showcased as someone who is employed with the portal itself so the amount of faith will be more in such transactions.The market size of real estate sector in India is projected to reach US$ 180 billion by 2020. The expected growth rate of the industry is at a compound annual growth rate (CAGR) of 19% for the period 20102014, with Tier I metropolitan cities contributing to almost 40% of this growth.Today this sector is one of the fastest growing markets in the world. The four components of this sector are housing, retail, hospitality, and commercial, with housing being the key one, which comprises 5 - 6 % of Indias gross domestic product (GDP), at present. However the remaining three sub-sectors are also showing an increased pace of growth over the last few years