Championing the Golden Quarter with Google Shopping.The Hows and Musts!Rohit Kelkar and Manikantha S.Sokrati Inc. |

www.sokrati.comFor limited distribution only.

The OND Scope

Size of Opportunity

Consumer Behaviour

Campaign Phasing

Media Solutio

ns

Festivals are getting BIGGER!Increase in Search

Volumes for Festive terms

YOY Increase in OND Sales

22%

35%

Milestones to Achieve

Pre-Season

During

Season

September 2016Close in on your under-performers

October 2015Dussehra and Diwali. 2X Impressions

November 2016Evenly placed promotional activities.

December 2016Shopping Frenzy!

Preparations are Key!

Plan withSeasonalit

y

Split your

Budgets

Choose Your

Objective

Catalog is King

Make most of under-

performing products before OND

Identify Your

Heroes

Understand YoY Trends

What to ExpectAchievable Metrics from Supercharging this Festival Season

50%Impressions

18%Click-throughs

35%Conversion Rates

25%Cost per click

Google Shopping Ads work with X million marketers to deliver conversions. Expand

your Search Univers

e

Feed Enhancement to identify new avenues for sales

Merchant Promotions

Effective Ad Messaging to reduce funnel

steps. Highlight your USP!

IDENTIFY YOUR HEROES

Be low on top-of-the-funnel

keywordsSteer away from

comparison queries. TOFU is

cost-burning.

Choose products that stand

out.

Choose Products

that convert

most

Choose products that stand

out.

3. Examples

Remarketing WorksFind them where they left off!

Predictive BiddingMicro Dynamics are very high. Be Quick. Smart.Spontaneous.

Use Assisting Channels

Mobile is an

Assisting

Channel

Pick your Win. Avoid the Race!

The ImpactBuild confidence around your products or services by including at least a few of these:

➔ Save on CPCs by 15%

➔ Searchers become ‘loyal’ users

➔ Higher transactions from your hero categories

➔ Upsell/Cross-sell

How strong is your Feed?Let us audit your GMC and Adwords accounts for free, and you’ll learn everything you can do to make it up to 5X more convertible! Sign up: sokrati.com/audit

Questions?Write in to conversations@sokrati.com with your queries and we’ll be right with you!