Championing nursing career opportunities€¦ · their passion and pride for the profession....
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18 JCN 2019, Vol 33, No 1 We have recently worked with local ambassadors to host events around the country, which have focused on celebrating the current ambassadors to share their experiences and to inspire more nurses and midwives to join in and to prepare for the January 30-day challenge, when our ambassadors will be going into schools and local communities to talk about their extraordinary careers. During regional events, it has become increasingly clear that there is a need to focus on some key areas of the professions, including learning disabilities and mental health nursing, recruiting people from Black, Asian and ethnic minority backgrounds, and to reflect the importance of skills and values, rather than age or gender. So, we are just at the beginning of transforming perceptions, please do get involved by signing up as an ambassador (http://horizonsnhs.com/ nursingnowengland), follow us on twitter using #NursingNowEngland, and join us at this landmark moment for our profession. T he recently launched campaign to transform the perceptions of nursing and midwifery aims to make young people know about the exciting breadth of careers available in nursing. The campaign also wants teachers and careers advisors to promote nursing and midwifery as a career of choice; nurses and midwives to reignite their pride in the professions; system leaders and decision makers to make sure that nursing and midwifery expertise is at the heart of shaping future healthcare policy; and the media and politicians to more accurately reflect our extraordinary careers. Since the campaign was launched by Professor Jane Cummings at the Chief Nursing Officer’s Summit 2017, thousands of nurses, midwives and patients have contributed to co- creating the campaign through a wide spectrum of approaches — physical events such as a Think Tank, regional events and a hackathon at the CNO Summit 2018, and virtual activities, including crowdsourcing ideas and a virtual facilitated hackathon. More recently, the campaign has aligned with the principles of the Nursing Now campaign and rebranded as Nursing Now England. The campaign aims to get thousands of nurses and midwives participating in actions to positively promote perceptions of nursing and midwifery. The campaign is driven by twelve 30-day challenges. The topic for each monthly challenge derives from the themes in the 10 building blocks that were designed by thousands of nurses, midwives and patients through ideas submitted to the crowdsourcing site. The 12 monthly challenges are all about people working together to help put these building blocks into action. The original ambassadors were identified by chief nurses, heads of midwifery, and directors of nursing nominating inspiring individuals who were energised to be a link between their organisation and the campaign. Now, the campaign is calling for all nurses and midwives to get involved by signing up to the 30-day challenges and creating their own local networks for building positive perceptions. Ambassadors are supported with: Coaching and mentoring support Opportunities to build their own and collective agency for change A growing national network (aiming for 10,000 nurses and midwives) The means to share what works and develop knowledge and learning Taking part in an exciting programme of events and challenges Being able to demonstrate their passion and pride for the profession. Different organisations are working in different ways to develop their approach. For example, a student ambassador network has been established to encourage more to consider a career in primary care, while others, such as Joanne Mohammed, have found their voice through this campaign. Joanne is not only gathering her allies in her local trust, she is also leading work nationally to bring together nurses and midwives who are profoundly deaf or who have hearing impairment. Championing nursing career opportunities Viewpoints Beverley Matthews, transformation associate, NHS Horizons JCN Wound Care People Ltd
Transcript of Championing nursing career opportunities€¦ · their passion and pride for the profession....
18 JCN 2019, Vol 33, No 1
We have recently worked with local ambassadors to host events around the country, which have focused on celebrating the current ambassadors to share their experiences and to inspire more nurses and midwives to join in and to prepare for the January 30-day challenge, when our ambassadors will be going into schools and local communities to talk about their extraordinary careers.
During regional events, it has become increasingly clear that there is a need to focus on some key areas of the professions, including learning disabilities and mental health nursing, recruiting people from Black, Asian and ethnic minority backgrounds, and to reflect the importance of skills and values, rather than age or gender.
So, we are just at the beginning of transforming perceptions, please do get involved by signing up as an ambassador (http://horizonsnhs.com/nursingnowengland), follow us on twitter using #NursingNowEngland, and join us at this landmark moment for our profession.
The recently launched campaign to transform the perceptions of nursing and midwifery aims to
make young people know about the exciting breadth of careers available in nursing. The campaign also wants teachers and careers advisors to promote nursing and midwifery as a career of choice; nurses and midwives to reignite their pride in the professions; system leaders and decision makers to make sure that nursing and midwifery expertise is at the heart of shaping future healthcare policy; and the media and politicians to more accurately reflect our extraordinary careers.
Since the campaign was launched by Professor Jane Cummings at the Chief Nursing Officer’s Summit 2017, thousands of nurses, midwives and patients have contributed to co-creating the campaign through a wide spectrum of approaches — physical events such as a Think Tank, regional events and a hackathon at the CNO Summit 2018, and virtual activities, including crowdsourcing ideas and a virtual facilitated hackathon. More recently, the campaign has aligned with the principles of the Nursing Now campaign and rebranded as Nursing Now England.
The campaign aims to get thousands of nurses and midwives participating in actions to positively promote perceptions of nursing and midwifery. The campaign is driven by twelve 30-day challenges.
The topic for each monthly
challenge derives from the themes
in the 10 building blocks that were designed by thousands of nurses, midwives and patients through ideas submitted to the crowdsourcing site. The 12 monthly challenges are all about people working together to help put these building blocks into action.
The original ambassadors were identified by chief nurses, heads of midwifery, and directors of nursing nominating inspiring individuals who were energised to be a link between their organisation and the campaign. Now, the campaign is calling for all nurses and midwives to get involved by signing up to the 30-day challenges and creating their own local networks for building positive perceptions.
Ambassadors are supported with: Coaching and mentoring support Opportunities to build their own
and collective agency for change A growing national network
(aiming for 10,000 nurses and midwives)
The means to share what works and develop knowledge and learning
Taking part in an exciting programme of events and challenges
Being able to demonstrate their passion and pride for the profession.
Different organisations are working in different ways to develop their approach. For example, a student ambassador network has been established to encourage more to consider a career in primary care, while others, such as Joanne Mohammed, have found their voice through this campaign. Joanne is not only gathering her allies in her local trust, she is also leading work nationally to bring together nurses and midwives who are profoundly deaf or who have hearing impairment.
Championing nursing career opportunities
Viewpoints
Beverley Matthews, transformation associate, NHS Horizons
JCN
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