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VRT-medialab CHAMP – Cloud Hosted Autonomous Media Production
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VRT-medialab
CHAMP – Cloud Hosted Autonomous Media Production
Overview
• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling
• CHAMP Platform• Objectives• Architecture & Challenges
• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion
Overview
• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling
• CHAMP Platform• Objectives• Architecture & Challenges
• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion
The Programme Maker Takes Centre Stage
Focus Shift
• Advantages of file-based production• Today focus on technology
• Enabling file-based workflows• Technology is becoming mature
• Role of technology from complex systems to flexible solutions
• Focus shift: Focus on solutions for programme makers!
The Programme Maker Takes Centre Stage
Survey File-based Production in Belgium
Production companies
• Cobra.be & Cobra TV
• Sputnik• Vlaanderen
Vakantieland• Kanakna• Zonde van de
Zendtijd
Producers• Filip Callewaert• Stef Wouters
Publishers• Roularta• Concentra
Technology companies
• Videohouse• EVS• Limecraft• CandIT-media• Comsof
Creative sector Technology sector
The Programme Maker Takes Centre Stage
Current Situation
• Many ad hoc solutions• Lots of integration effort• No one size fits all
The Programme Maker Takes Centre Stage
Creating Value for the Programme Maker
Collaboration Platform
Collaborative story-writingSharing documents in real-timeVersioning, review & approval
Producer orchestration rolePlanning tools
…
Consistent Flow of
Information
Throughout production stepsInteroperable information tools
Avoid loss of metadata
Fit-for-purpose Tools
Simple, fit-for-purpose, interoperable apps
Instead ofAd hoc workflows
Complex one-size-fits-all tools
Increased Flexibility
Location-independentNetwork-transparentSoftware: e.g. editing
Formats: compression, fileHardware: camera, laptop
Technology Trends
Consumerization
- Prosumer cameras- Powerful laptops
- Professional software- Mobile devices
The cloud
Technology Trends
View rushes
StoryboardingScript editing
AnnotationPortable – Easy to use - Connectivity Wi-Fi & 3G
Rough cutediting
Tablets in Media Production
Multi-platform Storytelling
• Multiple distribution platforms• Digital relationship with media consumer
• 2nd screen, transmedia, measurement and analytics
• Integrated, interactive advertising Cross-team collaboration Need for innovative tools
New Business Opportunities for Broadcasters
Overview
• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling
• CHAMP Platform• Objectives• Architecture & Challenges
• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion
CHAMP Platform
Objectives
True collaboration workflowsImproved production flexibilitySupport for novel production formatsPlatform community/ecosystem
“App store” for technology providers
CHAMP platform
Flexible, integrated, collaborative workflows
in the cloud
Creative
sector
Technologysector
Iterative approach: validation for different use cases
Web
2nd screen
TV
Mobile
CHAMP Platform
CHAMP Platform
Architecture & Challenges
• Fit-for-purpose webapps• Story-centric data
model• New production formats• Integrate existing
solutions• Media workflows in the
cloud• Security & rights mgmt
Story-centric data
ScriptCall Sheet Editing
Research Video …
Interactivity Script
Picture services Asset Mgmt Document Mgmt
Storage services
Overview
• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling
• CHAMP Platform• Objectives• Architecture & Challenges
• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion
Fit-for-purpose webapps in pre-production and production
Organize story information using story-centric datamodel
Increased efficiency by using new technologies (e.g. Tablet)
Use Case Tournée Générale
WebIteractive
TV
Mobile
Vul-inNews Op de set
CHAMP Platform
Story-centric data
Research Scenario …
• Fit-for-purpose webapps• Story-centric data
model• New production formats• Integrate existing
solutions• Media workflows in the
cloud• Security & rights mgmt
Architecture & Challenges
Overview
• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling
• CHAMP Platform• Objectives• Architecture & Challenges
• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion
Production Workflows in the Cloud
Production Company
Public Cloud
Programme makers> 1Gbit/s (Fibre/LAN)
20Mbit/s (Consumer internet)
< 7,2 Mbit/s (Mobile 3G)
Portable CloudPrivate Cloud
Overview
• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling
• CHAMP Platform• Objectives• Architecture & Challenges
• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion
CHAMP platform
Platform Exploiter
Network Provider
Technology Providers
Data Center Hosting
Platform Development
Platform Business Model
Platform Roles
Overview
• New Challenges in File-based Production• The Programme Maker Takes Centre Stage• Consumerization & Tablets• Multi-platform Storytelling
• CHAMP Platform• Objectives• Architecture & Challenges
• Use Case Tournée Générale• Production Workflows in the Cloud• Business Model• Conclusion
Conclusion
• Focus shift: from complex systems to flexible solutions• New technological and business trends
• Consumerization• Multi-platform distribution
• CHAMP: next-generation production platform
