Chamber University Marketing School - Managing Social Media
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Social Media Manage or Manage You Presented By Tom Harness @tomharness | FB: iTomHarness | Google: +ThomasHarness
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Chamber University-Spring 2014 is a single-day workshop for business owners and leaders designed to give a complete overview of how to take your business to the next level. Whether you are a start-up or an established company, learn from successful business leaders and experts on marketing, advertising, social media and more.
Transcript of Chamber University Marketing School - Managing Social Media
- 1. Social Media Manage or Manage You Presented By Tom Harness @tomharness | FB: iTomHarness | Google: +ThomasHarness
2. Freedom Is 4 Steps Away Plan Schedule Review Analytics Be Consistent 3. Q & A What Is The Most Tweeted Photo? 4. PLAN Start Small Choose Social Media Wisely Setup Accounts Be Consistent Know Your Customers Be Specific and Targeted Step Out Of Your Comfort Zone Get Employees On Board 5. SCHEDULE Set Time Specifically For Social Media Use A Content Management System Monitor Posting Daily EDIT POSTS / REVIEW 6. Q & A What Percent of Social Media Users Access From A Mobile Device? 71%45% 89% 7. REVIEW ANALYTICS Google Analytics Social Media Analytics Reach vs. Likes vs Engagement Adjust Posts- Tweets 8. BE CONSISTENT Post Frequently To Stay Relevant Keep An Eye On Trends Monitor Time Spent 9. Q & A What Percent of Small Businesses Attract New Customers Through Social Media? 65%35% 78% 10. OTHER FACTORS Content-Content-Content Paid Advertising ($20) Company Voice/Culture In House / Outsource
