Delta Chamber of Commerce 22nd Annual Golf Tournament, July 22, 2010
Chamber of commerce july 19
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What’s Hot in Social Media
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Transcript of Chamber of commerce july 19
What’s Hot in Social Media
FSC Interactive
Andy Kutcher
What is Social Media?
But, What is Social Media?Social Media is any online or mobile network that allows people to congregate, share and communicate. It’s a party….
online
CustomizationConsistencyCommunityContent
We know the digital era requires more content, not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement.
– Tom Curley, CEO of The Associated Press
Content
What to Post
• News About Your Business • Blog Posts and Press Releases• Upcoming Events• Promotions• Photos• Information About Your Business• Quotes• …Just About Anything!
“Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.”
- John Jakes, author
Consistency
Create a Schedule(and stick to it!)
Customization
You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT!
- James Bond, Tomorrow Never
Dies
com·mu·ni·ty /kəˈmyunɪti/ noun, plural -ties.
a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
Community
What Channels Will Work Best For Me?
Facebook: Social Networking Site that allows for open communication between people and brands.
46% of Facebook users are 25-44 years old81% of Facebook users have some level of higher education
Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less.
57% of Twitter users are 25-44 years old37% of Twitter users have a Bachelors Degree, at least
YouTube: A video sharing website, owned by Google. The second largest search engine on the web.
Average age of YouTube is 27 with 20% being 35+78% of YouTube users have some level of higher education
LinkedIn: A Social Networking site for business professionals.
Average age of LinkedIn is 25-54LinkedIn is used by 69 of the Fortune 100 Companies
The ‘book
Facebook tops Google for weekly traffic in the US.
So you have a Facebook Page?
Now what?
Using Facebook as a BrandEngaging on Facebook as a Page
Customizing Your PageGrowing your Community through Targeted Ads
Measuring Success with Insights
Engaging on Facebook as a Page
Customizing Your Facebook Page
Page Settings
Facebook Places
Claiming Your Place
Facebook Deals
Creating a Deal
Customized Tab
Growing Your Community Through Targeted Ads
Facebook Ads
For Example…
In Louisiana, who like:- N.O. Saints: 258,360- Cooking: 78,520- Shopping: 149,040- Travel: 75,780
In Louisiana, who are:- Married: 531,200- Engaged: 50,400- Single: 272,880- College Graduates: 423,760
Real Life ExamplesSituation: Need to Drive Traffic to the New Orleans Saints Pre-Season Games.Primary Target: Men in LouisianaSecondary Target Demographics: Like New Orleans Saints and Football. Are 21+
Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dressesPrimary Target: Women in New Orleans, LASecondary Target Demographics: Engaged, 25+ and College Graduates.
Measuring Success with Insights
Insights: Users
Insights: Interactions
There are more people on Twitter than the population of Sweden, Israel, Switzerland or Norway
Using Twitter as a BrandSpeaking the Language
Why Twitter MattersUsing Twitter Lists
Measuring Success on Twitter
Cocktail Party Rules of Engagement
Cocktail Party Rules of Engagement
– Don’t talk all about yourself
– Find the people who interest you
– Try to add value to the conversation
– Follow up with your new friends
Speaking the language
RT @fscnola hosting a #socialmedia101 training session this morning!
Twitter Translator
Replies
@ denotes a tweet sent to another Twitter user.
@TiffanyStarnes see you in the park tonight!
Retweet
Retweets are similar to forwarding a message in e-mail. They help grow communities and makes people feel good.
RT @andyknola: Help raise money for Tsunami Relief: http://bit.ly/awsjah0
Direct Message
DM is a private message that you can only send to those who follow you.
D Adeletiblier Here’s my e-mail address [email protected]
Hashtag
# makes a term into a keyword that is searchable, also used to imply sarcasm or humor
@tiffanystarnes is speaking in tongues at #socialsummit
@nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
Why Twitter Matters
Twitter Can be Used For…
• PR• Crisis Communication• Customer Feedback• Achieving Goals• Customer Relations• Recruitment • Sales• Driving Traffic
Monitoring the Conversation and Finding People to Follow
www.search.twitter.com“search term” near:zipcode
TweetBeep
Topsy
Using Twitter Lists
www.Listorious.com
Why Use Lists?
• Curate other “official” business or company Twitter handles
• Curate any resources relevant to your business or industry
• Curate team members or employees• Curate industry influencers
Measuring Success on Twitter
Success = ____________?
“A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.”
- Coach Mike Krzyzewski
Bit.ly
Who.Unfollowed.Me
TweetStats
Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/
Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com
BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/
TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com
OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
YouTube
There are more than 2 billion views of YouTube videos everyday
Using YouTube as a BrandPopular Content
Customizing Your ChannelAdding Other Videos
Measuring Success with Insights
Popular Content
How-To Videos
Behind The Scenes
Professional Videos
Keep it Short.
Customize Your Channel
Make Your YouTube Channel all About You!
Tag Videos & Create Playlists
Search Optimization
Adding Other Videos
Find Other Channels Like Yours
And…Comment!
(with keywords!)
And…Subscribe!
How Do I Know if it’s Working?
YouTube Insights
Who Do You Know?
Who Do THEY Know?
Who Are You Trying to Reach?
How Do You Expand Your Network?
How Do You Set Yourself Apart?
What is Linked In?
Using LinkedIn as a ProfessionalYour Profile
Getting Connected Own YOUR Brand
Your Company Page
Your Profile
First, Let’s Talk About ME.COMPLETE your Profile…- Add Your Picture- Include ALL job history- Ask For and Make Recommendations- Optimize EVERYTHING
- Job Titles- Updates- Summary
Getting Connected
Who Do You Know?
- Always personalize requests!
- Include an introduction and why you would like to connect
- Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
Who Do They Know?
Expand Your NetworkJoin Groups & Organizations– Some are open and others require invitation– Seek Professional Organizations – Seek with Potential Customers
Updates Keep you Updated
Owning YOUR Brand
Position Yourself as a ProQuestions and Answers- Search open questions - Offer your expert opinion- Don’t know the answer, share it with someone who might
Get RecommendationsRecommendations- Give to receive…. recommend former coworkers, employers and employees- Ask them to reciprocate- Not so glowing, you can hide it
Your Company Page
Companies can have a Presence, Too!
Brand Overview, Recruitment and Services
Linking it all Together
Share Whatchya Got
Print Materials
Email Signature
Website (above the fold!)
TV Ads
Media Buys
Anywhere Relevant
Andy Kutcher
E-mail: [email protected]
LinkedIn: www.linkedin.com/in/andykutcher
Twitter: www.twitter.com/andyknola
Facebook: www.facebook.com/andy.kutcher
FSC Interactive1943 Sophie Wright Place
New Orleans, LA 70130(504) 894-8011
E-mail: [email protected]
Facebook: www.facebook.com/fscinteractive
Twitter: www.twitter.com/fscnola
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