Challenging an oxy-moron: beautiful local government websites
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Transcript of Challenging an oxy-moron: beautiful local government websites
Politics aren’t beautiful
Focus on user’s needs
Establish content governance
Prepare to fight for it!
Busy isn’t beautiful
Keep it simple
Invest in beautiful imagery
Accessibility is not a barrier for innovation
‘Above the fold’ isn’t beautiful
“We’re not trying to fit the whole
website into it!”
It’s okay to scroll
Chunky is good!
White space is your friend
Ingredients for making beautiful
website experiences
#1 Simple, clean design with
minimal clutter will go a long way
#2 Leverage technology and
design the experience
#3 Designing for everyone, means
designing for everyone
Beautiful* websites actually work
better
*Beautiful = Usable + Responsive
+ Accessible