Challenges Of Open Org Sun 2008
48
-
Upload
scott-farquhar -
Category
Documents
-
view
666 -
download
4
description
Presentation given to Sun's APAC conference in Sydney, 26 May 08
Transcript of Challenges Of Open Org Sun 2008
Atlassian
• Enterprise software company
• Organically grown - no VC
• Australia’s Fastest Growing (2002-2007)
2
Atlassian
3
Atlassian
4
Sexier than Microsoft
5
Development Tools
6
Atlassian ModelEnterprise Software
7
Model Evolution
• No $ for sales team? Must sell itself
• Sell itself? Must be low price
• Low $? Must sell 000s of copies
• 000s of copies? Must sell globally
• Customer must buy, we can’t sell
8
Brief History Lesson
9
2001 - Big Ideas
• Scott & Mike - both 21
• Idea: enterprise software without the BS
• $10k ‘startup capital’
• Tried multiple ideas
10
50,000customers
11
The Mission
“Our mission is to build a different kind of software company.
A company that listens to client needs, values innovation in development and solves customer problems with brilliant simplicity.
Our commitment to legendary service provides consistent, high quality support for all our customers.”
12
The Mission
“To be the best in the world, sir!” - Maverick, Top Gun
13
2002 - JIRA
Needed it. Couldn’t find it. Built it.
14
2004 - Confluence
Needed it. Couldn’t find it. Built it.
15
Edit a Web Page
16
Web site that allows collaborative editing of its content and structure
by its users.
17
18
19
2007 - Bamboo & Crowd
Needed them. Couldn’t find them. Built them.
20
2007 - Crucible, Fisheye & Clover
Needed them. Couldn’t find them. Bought them.
21
2008 JIRA Studio
22
How is it working?
23
Staff
0
33
66
99
132
165
June 02 June 03 June 04 Jun 05 Jun 06 Jun 07 April 08
165
98
50
20
742
24
Customers
0
4,000
8,000
12,000
Jun 02 June 03 June 04 Jun 05 Jun 06 Jun 07 April 08
11,378
7,468
4,340
2,219
1,039
31918
25
Who Are They?11,000+ customers in 100+ countriesacross Fortune 1000, public enterprise and technology sectors
Australia: Telstra, Macquarie Bank, The Reserve Bank, Cochlear, Caterpillar…
Technology & Biotech
Finance & Banking Science & Engineering
Telecom & Networking
Corporate & Government
CiscoOracleNovellSiemensFujitsuBorlandPfizerImcloneRoche
CitigroupJP MorganDeutsche BankBNP ParibasCIBCMerrill LynchHSBCWorld Bank
NASABoeingCERNRaytheonNorthrop
GrummanEuropean Space
AgencyStanford Linear
Accelerator
VodafoneNokiaAT&TBell CanadaVerizonKPNNewbury
Networks
US Supreme Court
GEBPSony3MBMWBMGBooz Allen
HamiltonAccenture
26
Sales
0
8
16
24
32
40
Jun 02 Jun 03 Jun 04 Jun 05 Jun 06 Jun 07 Jun 08
USD Mil
27
What is an Open Company?
28
Staff
29
Blogs
30
Stand Up Meetings
31
Fedex Day& 20% time
32
Events
33
Attracting staff
Attracting Staff
34
Geotargetting
35
36
37
!"#$%&
'$(')&%
)*+,-./0*1,23-,/-4566789:;
<596=->9:8-8+1?:-1,=-4161,.+;
@/,A:-B5.C-:8+-.57:/0+?;
'612-17-1-:+10;
<+-:8+-.81,D+-2/5-7++C;
E?+1:+-57+B56-*?/=5.:7-*+/*6+-657:-1B:+?
Atlassian’s Values
38
Foundation39
less than 5% turnover over 6 years
40
For Customers
41
Public Bug Tracking
42
Source code
43
Codegeist
44
Open Source
45
Atlassian TV
46
