Challenges in building a mobile apps platform
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![Page 1: Challenges in building a mobile apps platform](https://reader033.fdocuments.us/reader033/viewer/2022060205/55a0d06d1a28ab3b108b459d/html5/thumbnails/1.jpg)
Mobile App MakerChallenges of Building a Platform for Mobile Apps
The lifecycle of a mobile app
Mobile apps’ look & feel
Some of the challenges in the mobile market
How to do mobile monetization
How distribution should be in the forefront of dev.
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about me
loves technology, architecture, development & methodologies
about.me/avi.wortzel
@wor t ze l
A v i Wor t ze l
A v i . Wo r t z e l @ c o n d u i t . c o m
expert in cloud-based solutions
manages R&D for Conduit Mobile
member of Conduit Mobile’s founding team
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powerful, cloud-based platform
for creation of browser, website,
& mobile user-engagement tools
largest B2B network worldwide
more than 260,000 publishers
over 250,000,000 active end users
over 3 billion monthly user interactions
founded in 2005
platform to create mobile
apps for multiple devices
create a strong mobile presence
reach a wider audience
engage the world with your content
about Conduit
ENGAGING PEOPLE.
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mobile app
lifecycle
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mobile app lifecycle
Idea
Technology
Review
Development
Distribution
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mobile app lifecycle
Idea
Technology
Review
Development
Distribution
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mobile app lifecycle
Idea
Technology
Review
Development
Distribution
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mobile app lifecycle
Idea
Technology
Review
Development
Distribution
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genetically mutated iPhone app on other mobile platforms
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similar UI
example: Mashable app
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Is the Android
app optimized for
the Android
platform?
About
Search
Back
example: Mashable app
But what went wrong?
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Navigation Bar
Back
example: Dropbox app
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iPhone
■ simple
■ smooth & superior design
■ high quality (hardware, software)
■ massive apps eco-system
■ user experience is locked down
■ OS updates
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Android
■ highly customizable
■ varied user experience
■ device fragmentation
■ deep social integrations
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Windows Phone
■ same architecture as Win 8
■ enterprise support
■ customization - unique looks
■ NFC support
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mobile apps’
look & feel
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physical interface differences
Power
Vo
lum
e
Home HomeBack Recent
apps
Back SearchStart
Po
we
r
Vo
lum
e
Vo
lum
eP
ow
er
Cam
era
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home screen
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navigation
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navigation
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navigation
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navigation
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push notifications
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push notifications
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push notifications
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mobile app
markets
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app markets
70
0k
70
0k
15
0k
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alternative markets
alternatives alternatives alternatives
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world-wide smartphone sales (thousands of units)
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dev. account
dist. cert
mobile provision
push cert
build
upload app review
upload to market
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dev. account
build
review
alternative markets
self distribution
upload to market
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dev. account
build
upload app review
upload to market
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mobile
monetization
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ads support
■ banner ads
■ full screen interstitial
■ rich media
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ads support
■ banner ads
■ full screen interstitial
■ rich media
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freemium model
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in-app purchase
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incentivized download
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monetization
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distribution
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Social
Online Campaigns
Local Marketing, PR, Reviews
Friends
distribution
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summary
■ platform differentiation
• Optimize app look & feel for each platform
• use unique platform features
■ market challenges
• simplify the submission process
■ monetization
• use platform opportunities
• consider a different model in each platform
■ distribution
• natural growth is most effected
![Page 44: Challenges in building a mobile apps platform](https://reader033.fdocuments.us/reader033/viewer/2022060205/55a0d06d1a28ab3b108b459d/html5/thumbnails/44.jpg)
Thanks
• questions?
• we are hiring!