Zoltan FarsangInnovation manager

zoltan.farsang@pannonnovum.hu

2nd CAPACITY BUILDING WORKSHOP, Győr, Hungary

29/11/2016

SMEs in rural areas should be supported to be able to seize full opportunities offered by a digital single market and benefits of a digital economy. SKILLS+ therefore aims to advance public policies promoting ICT skills and embracing the exciting new business opportunities of the digital world.

SKILLS+ specific objective = promoting competitiveness of SMEs by applying modern ICT and effective policy approaches.

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Győr-Moson-Sopron

Vas

Zala 11 329 km² 1 million inhabitants28 towns627 villages

Challenges for small businesses in Western Hungary

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The West-transdanubian region

Open Borders 4 countries and

speaks 7 languages

Gateway to Europe 60% of transport and goods

leaves Hungary here

Innovation paradox GDP is not all: no. of researchers

half of national average

Prepared Has wide experience in EU

assisted program implementation

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How the Digital Agenda for Europe is implemented within West Hungary?

EU2020 – Digital Agendaincl - Innovation Union Flagship

- Active Ageing - Intelligent, Smart Cities

(reduce of the Digital Divide, promotion of Digital Skills)

- National scenario: NIS

- Focus on People

- Increase the competitiveness and adaptability of enterprises

- Efficient and safe operation, „service” government

- More modern and secure ICT infrastructure function

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ICT Challenges for SME’s

- Paper-based solutions and outdated applications

- Industry 4.0 – IoT - connection with vocational training

- Aging family businesses

- Marketing challenges

- Missing system administrator

- The deficiency of the broadband Internet connection

- Fear of losing data

- ICT Challenges for SME’s

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Solutions for SME’s- Modern integrated applications

- Economy 4.0 – digitalistion, innovative solutions

- Active businesses development

- Social media, on-line and mobil marketing and trading

- Increasing the preparedness of IT workers

- Cover broadband Internet, Cloud (SaaS, PaaS, IaaS)

- Big data, data security

- High motivation, competence development

- Smart Specialisation, Open innovation, Internationalisation, ICT Start-ups

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Next steps

- Finalizing good practices, measuring impact and considering possibilities to transfer them

- 3th capacity building event, exchange of experience

- Analysis of selected public policies, peer reviews, recommendations for policy improvement

- Action plans and their implementation

Project’s media

Thank you for your attention!

Questions welcome