Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local...

16
Carolina Local Dining Challenges and Opportunities in Local Food Sourcing for the UNC Dining Halls Claire Brown Nina Bryce Jonathan Colgan Michael Harvey Suzanne Fleishman 1

Transcript of Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local...

Page 1: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Carolina Local Dining

Challenges and Opportunities in Local Food Sourcing for the UNC Dining Halls

Claire Brown Nina Bryce

Jonathan Colgan Michael Harvey

Suzanne Fleishman

1

Page 2: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Why a Local Food Capstone?

Growing interest in local food’s potential for improving economic and environmental sustainability

CDS has strong interest in local foods but faces obstacles to local sourcing

Student interest in promoting local foods

Need for information from local food producers

2

Page 3: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Objectives

Main Goal: Increase CDS local purchasing

Project tasks:

Better define key obstacles from the perspective of CDS and farmers

Enhance understanding of North Carolina farmers’ perceptions of partnership with CDS

Investigate possible models and offer recommendations

3

Page 4: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Methods

Information gathering experts and literature review

Survey 87

Interviews 9

Analysis

Formation of Recommendations

Farm to Fork Forum

4

Page 5: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

How Does Partnership with CDS Work?

Aramark is the contracted food service provider for UNC

Farms that sell to UNC must comply with Aramark specifications regarding food safety and liability

Freshpoint and SYSCO are the main distributors that supply UNC with produce

5

Page 6: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Basic Supply Chain

Source: Hobbs, J. (2007). Incentives for the adoption of Good Agricultural Practices: Background paper for the FAO Expert Consultation on a Good Agricultural Practice approach. Rome: FAO of the United Nations.

6

Page 7: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Obstacles CDS Faces to Local Food Sourcing

Good Agricultural Practices (GAP) certification

Proof of insurance

Volume

Delivery

Price

Seasonality

7

Page 8: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Key Findings in Farmer

Perceptions: Three Areas Determined

from Survey and Interviews

Food Safety

Uncertainty

Cash Flow

8

Page 9: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Key Findings: Food Safety

Substantial insurance costs and legal responsibility for farmers

GAP is cumbersome and expensive

Cost includes both audit fees and changes that need to be made to obtain the certification

Certification includes HAACP & Recall plan creation

9

Page 10: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Key Findings: Uncertainty

Uncertainty of security of market

Hesitation to make investments in GAP or insurance

Desire but not confidence in scaling up production

Need for clear communication

Consistency and streamlined contact at CDS

Strong interest in aggregate/conglomerate

More support and shared costs

Addresses volume and delivery concerns

10

Page 11: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Findings: Cash Flow and Profitability

Cash flow delay

Supplying large orders requires a significant upfront investment

Many farmers depend on rapid turnaround time

Challenge with seasonality

Farmers will need to find alternative markets during summer

0

5

10

15

20

25

30

35

Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May

Nu

mb

er

of

Fa

rms

Su

rve

ye

d

Months Farm has Product Available

Monthly Availability of Product

Produce

Value AddedProducts

Meat

11

Page 12: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Farm-to-Fork Forum

December 4th, 2012

Presentation of preliminary findings

The event provided an open forum to meet and interact with local food stakeholders.

35-40 attendees

We learned about the complex challenges in local partnerships.

We discussed the first steps in tackling present challenges

12

Page 13: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Recommendations: Short Term

Short Term Recommendations Responsible Stakeholders

Increase outreach to local farms FLO, CDS, Distributors

Strengthen partnerships with local food organizations and individuals

FLO, CDS

Strengthen relationships with current or past local partner farms

CDS

Connect farmers to resources to ease GAP process

FLO and CDS, Distributors, Extension, Farmers

Gage student interest and demand for local food

FLO

Incorporate seasonality in menu and diversify local food offerings

CDS

13

Page 14: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Recommendations: Medium-term

Medium Term Recommendations Responsible Stakeholders

Use 1.5.0. and Carolina Catering as small scale pilot for local growers to transition to CDS

FLO, CDS

Cite Aramark's existing commitment to “increasing level of sustainable food offers served by at least 5% each year.

Auxiliary Services

Utilize existing conglomerate organizations that can provide support, shared costs, address volume and delivery challenges

FLO, CDS

Increase formalized academic involvement

Environmental Studies Department, Business School, Office of Sustainability, School of Public Health

Clarify market for local food at CDS CDS

14

Page 15: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Recommendations: Long-term

Long Term Recommendations Responsible Stakeholders

Look to other Aramark Higher Education institutional local purchasing models (Elon, UNCW)

FLO food, future academic projects, Student Food Groups Across the State

Expand storage facilities (such as freezers) to increase capacity for local food storage

Future Capstone Projects, Office of Sustainability

Modify contract with food service provider to facilitate local food purchasing

Auxiliary Services, Office of Sustainability

Utilize non-undergraduate university affiliates for research and furthering local food goals

Triangle University Food Studies, Office of Sustainability

15

Page 16: Challenges and Opportunities in Local Food Sourcing for the ......CDS has strong interest in local foods but faces obstacles to local sourcing Student interest in promoting local foods

Future Goals and Discussion

Sysco’s role: could open many other markets for local farmers besides UNC Chapel Hill

Key role of other locally based conglomerates and distributors

Need for data reflecting student demand

Increased formalized student involvement

Clarifying job descriptions at CDS regarding local purchasing

16