Challenges and opportunities for Infonet-Biovision on mobile phones

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Workshop on Mobile and Web Technologies in Social and Economic Development 4-5 June 2011, Dar es Salaam, Tanzania Challenges and opportunities for Infonet-Biovision on mobile phones Christoph Hess (MA) Social Media & ICT4D Strategist Email: [email protected]

description

Infonet-Biovision (www.infonet-biovision.org) is a corner stone of the Biovision Farmer Communication Programme (FCP) in Africa. The programme is supported by Biovision Foundation, a Swiss non-profit organization with the mission of sustainably improving life for people in Africa while conserving the environment as the basis for all life. The FCP pursues a theory of change which postulates that ecologically sustainable solutions are a practical alternative for African farmers to achieve good crop yields without using expen-sive chemical fertilizers and pesticides. Mobile and web technologies are important for the FCP because the change process can benefit from these tools. We expect that In-fonet-Biovision on mobile phones can lead to socio-economic development in terms of food security (through enhanced sustainable agriculture), income generation (from diver-sified quality products and no expensive chemical fertilizers and pesticides) and gender equality (resulting from individualized access to information). In an ongoing, exploratory project we have developed the beta version of an Android application for Infonet-Biovi-sion. We are also working on a mobile browser version of the website. In this paper we present an assessment of challenges and opportunities for this project which are related to technology (operating systems, technology literacy, devices, data), design (usability, user experience, participatory design and customisation), content (quality, media, user generated content) and the roll-out (target groups, adoption, partnerships).

Transcript of Challenges and opportunities for Infonet-Biovision on mobile phones

Page 1: Challenges and opportunities for Infonet-Biovision on mobile phones

Workshop on Mobile and Web Technologies in Social and Economic Development 4-5 June 2011, Dar es Salaam, Tanzania

Challenges and opportunities for Infonet-Biovision on mobile phones Christoph Hess (MA) Social Media & ICT4D Strategist Email: [email protected]

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Biovision Foundation is a Swiss non-governmental organization with the mission of sustainably improving life for people in Africa while conserving the environment as the basis for all life. It was founded in 1998 by Swiss World Food Prize recipient, Dr. Hans Rudolf Herren, currently President of the Millenium Institute.

Infonet-Biovision (www.infonet-biovision.org) is a corner stone of the Biovision Farmer Communication Programme (FCP) in Africa. The programme pursues a theory of change which postulates that ecologically sustainable solutions are a practical alternative for African farmers to achieve good crop yields without using expensive chemical fertilizers and pesticides. The theory is based on a 4H approach: Animal Health (AH), Environmental Health (EH), Human Health (HH) and Plant Health (PH).

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Information outreach pathways within the Farmer Communication Programme

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Strategy and goals

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We have developed the beta version of an Android application for Infonet-Biovision and we also work on a mobile browser version of the website.

With the OLPC the Information Officers and iTOF create a bridge between the website and the farmers. Therefore not primarily the farmers, but the Information Officers and iTOF are our target groups for Infonet-Biovision on mobile phones.

We expect that Infonet-Biovision on mobile phones can lead to socio-economic development in terms of food security (through enhanced sustainable agriculture), income generation (from diversified quality products and no expensive chemical fertilizers and pesticides) and gender equality (resulting from individualized access to information).

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IDEOS Huawei

8500 KES (90 USD)

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Android application (Beta version)

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Radio shows, content from magazine, SMS?

What type of feedback?

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Whatʻs the most appropriate structure?

What are the most relevant pictures?

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Whatʻs the most appropriate structure?

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How do you want to give feedback?

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Conference paper

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Technology: Operating systems, technology literacy, data, devices

Design: Usability, user experience, participatory design and customisation

Content: Media, quality, user generated content

Roll-out: Adoption, target groups, partnerships