12/04/2023 Rendition-2011 1

IMC’s Challenges

Developing Inorganic Scale

Pricing/Disposable Income

Scaling Across Geographies

Distribution And Logistics

04/12/2023 Rendition-2011 2

Challenges

04/12/2023 Rendition-2011 3

Spurious/Duplicate Products

Low Penetration Of Media Channels

High Initial Investment

Challenges

04/12/2023 Rendition-2011 4

And Many More-

• Small Retailers To Carry Out Stock Without

Adequate Credit Facility

• Wholesale And Network Dealer Problems

• Market Research Problems

• Price sensitivity, Low Brand-Awareness

• Highly Dispersed And Scantily Populated

Markets

• Banking And Credit Problems....