FOR LEADERSHIP IN PUBLIC RELATIONS

DePaul UniversityChicago, Illinois

November 9 - 11, 2017

Challenge For

Two-day Intensive Workshop

Emerging LEaders

The Challenge for Emerging LeadersThe Plank Center’s Challenge for Emerging Leaders is an intensive,

hands-on, two-day leadership workshop for diverse, high-potential andhigh-achieving university public relations seniors nationally. The overall goal is to develop and inspire these emerging leaders and enrich the profession’s future. Students who complete the Challenge will be awarded a Certificate of

Leadership Achievement endorsed by prominent industry leaders.

“During the Challenge for Emerging Leaders, students will have an opportunity to learn from some of the best professionals and

academics in the industry. The relationships that they build are bound to last a lifetime.”

2017 Challenge SponsorsA special thank you to the following sponsors who made the Challenge possible:

A Letter From The Program DirectorStudents, welcome to the Challenge for Emerging Leaders! We’re excited about our journey together over the next 48 hours.

The Challenge was born in 2015 in a conversation among board members about our mission to advance leadership at all levels. Professionals in the field have access to many development programs, but such opportunities are limited for students and young professionals. So we created this intensive leadership workshop for engaged, high-achieving and diverse university seniors majoring in public relations. Our research reveals experiences like the Challenge can energize young leaders, accelerate their development and inspire their vision for leadership. This is what we hope to accomplish.

We’ve assembled a talented team to help. Dr. Peter Hammerschmidt is the foremost leadership development expert in the country. Our luncheon and dinner speakers—Glenn Eden, Raschanda Hall, Jon Harris and Joseph Tateoka—are experts who will share their personal journeys to leadership. Of course, the workshop is only possible due to our incredible sponsors: Conagra Brands, MillerCoors and The Plank Center.

I encourage you to embrace this rich opportunity. Gain some crucial self-insights. Advance your conflict management and team-building skills. Acquire basic business knowledge. Build life-long connections with other students and professionals. Help create an experience and event that can be shared with hundreds of promising young leaders in our field in the years ahead.

As Betsy Plank would say, God Speed!

Bruce K. Berger, Ph.D.Program Director

And a special thank you to the following for their assistance:

DePaul University, Perfect Cut Productions, Keith Burton, Ron Culp, Dr. Karla Gower, Hope MacGregor, Lea Palmeno,

Mackenzie Ross, Elizabeth Selmarten and Jessika White

Challenge Participants Challenge Participants

Ishmeal AllensworthBall State University

Madison BarnesGrand Valley State

University

Kelcie BoringLoyola University

Reece HartyMarquette University

Yara IsmailDePaul University

Dalia AwdiDePaul University

Brooke BeattyDePaul University

Emily CaldwellLoyola University

Caroline HildebrandMarquette University

Svetlana JankewiczDePaul University

Hannah JohnsonMarquette University

Adrienne KihnGrand Valley State

University

Evan MimmsLoyola University

Morgan ReiningBall State University

Erin StehlikGrand Valley State

University

Amandari KaracaGrand Valley State

University

Asa McCormickBall State University

Kate NeubergMarquette University

Danielle RodriguezLoyola University

Hallie WelshBall State University

76

Thursday, NOV. 9

FRIday, NOV. 10

Saturday, NOV. 11

Group Session: Welcome & IntroductionsRoom 802, DePaul College of Communications, 14 E. Jackson Blvd.Leader: Dr. Bruce Berger, The Plank Center for Leadership in Public Relations

Team Case Study Work Session #1Breakout Rooms 803, 1220 & 1260

Dinner at the DePaul Club in the DePaul Student Center11th Floor, DePaul Center, 1 E. Jackson Blvd.Speaker: Joseph Tateoka, Edelman Chicago

KAI (Assessment) & Planners/Implementers ActivityRoom 1230, DePaul College of CommunicationsLeader: Dr. Peter Hammerschmidt, Leadership Consulting Services

Team Case Study Work Session #2Rooms 1220, 1230 & 1260

Luncheon Room 1834, DePaul College of CommunicationsSpeaker: Jon Harris, Conagra Brands

Conflict Dynamic Profile & Economic Value ActivityRoom 1230, DePaul College of CommunicationsLeader: Dr. Peter Hammerschmidt

Team Case Study Work Session #3Rooms 1220, 1230 & 1260

Dinner at Exchequer Restaurant226 S. Wabash AvenueSpeaker: Glenn Eden, Weber Shandwick Chicago

Business & Financial EssentialsRoom LL102, DePaul College of CommunicationsLeaders: Ron Culp & Dr. Matt Ragas, DePaul University

Teams Finalize Case Studies Work Session #4Rooms 1220, 1230 & 1260

Teams Present Diversity Case StudiesRoom LL102, DePaul College of CommunicationsLeader: Dr. Bruce Berger

Luncheon at the DePaul Club in the DePaul Student Center11th Floor, DePaul Center, 1 E. Jackson Blvd.Speaker: Raschanda Hall, Business Wire

Certificate presentations, class picture, evaluations & goodbyes

Speakers

*Please have breakfast on your own before arriving

*Please have breakfast on your own before arriving

4:30 - 5:30 pm:

5:30 - 6:45 pm:

7:00 - 8:30 pm:

8:00 - 11:00 am:

11:00 - 12:00 pm:

12:00 - 1:15 pm:

1:30 - 4:45 pm:

4:45 - 5:45 pm:

6:00 - 8:00 pm:

8:00 - 9:45 am:

9:45 - 11:00 am:

11:15 - 12:45 pm:

1:00 - 2:00 pm:

2:00 - 2:30 pm:

Bruce K. Berger, Ph.D. is professor emeritus of advertising and public relations at the University of Alabama (UA) and serves on the board of The Plank Center for Leadership in Public Relations at UA. He’s researched and published extensively on leadership in PR, employee communications and power and influence in practice. His research has been nationally recognized with IPR’s Pathfinder Award in 2012 and the PRSA Foundation’s Jackson Jackson & Wagner Behavioral Science Prize in 2013. He also received PRSA’s Educator of the Year Award in 2006. Previously, Berger was a public relations professional and executive for The Upjohn Company and Whirlpool Corporation for 20 years, during which he worked on diverse communication projects in more than 30 countries. He also was president of the Whirlpool Foundation.

Keith Burton is principal of Grayson Emmett Partners, which he formed in 2014,. Burton is one of the world’s leading global practitioners in employee engagement and internal communication. Previously, he was a Partner with Brunswick Group, New York and London, and prior to that he founded and served as President of Insidedge, a leading employee communication consultancy in the Interpublic Group (IPG) of Companies. He served as a senior executive with Golin, Hill & Knowlton and Ketchum earlier in his career. Burton has worked with such clients as Amazon, American Airlines, Facebook, FedEx, IBM, Johnson & Johnson, NASA, National Bank of Abu Dhabi (NBAD), NATO and many others. He serves on the boards of The Plank Center, which he chairs, and the Institute for Public Relations. He also is an executive-in-residence in the IMC program at the Medill School, Northwestern University.

Ron Culp is Consultant and Professional Director of the PR & Advertising Program at DePaul University. He’s a veteran PR executive whose career includes senior roles in government, corporations, agencies and academia. Previously, he was managing director of Ketchum Chicago and, prior to his agency career, he headed PR and government affairs at Sears, following senior roles at Sara Lee Corporation, Pitney Bowes and Eli Lilly. At DePaul, Culp teaches courses about Chicago corporations, agency management and leadership. Culp and Dr. Matt Ragas are authors of Business Essentials for Strategic Communicators, and for the past 10 years he has written the popular PR career blog, Culpwrit. He’s received many awards, including PRSA’s Gold Anvil and the Arthur W. Page Society’s Hall of Fame and Distinguished Service Awards.

98

Speakers SpeakersJon Harris is SVP and CCO for Conagra Brands and is responsible for the strategic development and implementation of corporate communication and reputation management programs. He also oversees the Conagra Brands Foundation and corporate giving efforts. Harris joined Conagra Brands in 2015 and is the former CCO and SVP at Hillshire Brands where he oversaw all aspects of integrated communications. He had previously served as SVP, Global Communications, for Sara Lee Corporation, and prior to that held leadership positions at Bally Total Fitness Corporation, PepsiCo, Ketchum Public Relations and Medicus Public Relations. He holds a B.A. in Communications from Rutgers University and is an adjunct professor for PR & Marketing at the University of Chicago’s Graham School.

Matt Ragas is an associate professor for the College of Communication at DePaul University. He’s also the academic director of DePaul’s PR and advertising graduate program. He has authored or co-authored four books, and his scholarship and commentary have been published in top academic journals and trade publications. Prior to academia, Ragas worked in investment research and business journalism, financial communications and venture capital. A founding member of the Arthur W. Page Society’s Page Up organization, he has served as faculty adviser on multiple student case studies that have won the Jack Koten Page Principles Case Study Award. He holds a Ph.D. in mass communication from the University of Florida, and M.A. and B.A. degrees in business administration from the University of Central Florida.

Joseph Tateoka is VP of corporate technology at Edelman (Chicag0) and an adjunct professor for DePaul University’s College of Communication. He has more than a decade of experience working at global and mid-size PR agencies in Chicago. He is an active member of the Public Relations Society of America and recently completed a three-year term as a Board of Director for the Chicago chapter. He is passionate about mentoring the next generation of PR leaders and spent six years volunteering as the professional advisor for DePaul University’s PRSSA chapter. Tateoka was a 2011 Emerging Leader honoree for The Plank Center’s Milestones in Mentoring Award. In 2007, he earned his B.A. in Communications with an emphasis in public relations from Brigham Young University.

Peter K. Hammerschmidt, Ph.D. is president of Leadership Consulting Services, Inc., is a professor of Economics at Eckerd College and a senior trainer and research associate on the faculty of the College’s Leadership Development Institute: an affiliate of The Center for Creative Leadership. His paper, “The Kirton Adaption Innovation Inventory and Group Problem Solving,” was published in The Creative Problem Solving Journal. He formerly hosted the Economics segment of “Tampa Bay Today” on WXFL-TV (NBC). He was selected for the” Leadership and Team Building Trek” at Mt. Everest by the Wharton School and has twice led a “Leadership and Team Building” summit climb of Mt. Kilimanjaro. In January Hammerschmidt led a team to Antarctica on a team building adventure. He will repeat this course in January 2018.

Glenn Eden is the leader of Weber Shandwick Chicago’s technology practice and co-leader of the office’s corporate practice. For more than 20 years he’s developed and led integrated communications programs for organizations like Google, Motorola, Lenovo, Gogo, Qualcomm, Mattel, Bank of America, Johnson & Johnson, and the U.S. Treasury. His expertise includes reputation management, media relations and media training, and change management. Eden is an advisory board member of the Illinois Technology Association’s Internet of Things Council. He also serves on the executive oversight committee for the Array of Things project, an urban sensing project that collects real-time data on Chicago’s environment, infrastructure and activity. He’s a graduate of the University of Michigan with a double major in chemistry and biopsychology.

Raschanda L. Hall is director of global media relations for Business Wire, a Berkshire Hathaway company. Hall leads the largest, dedicated, worldwide media relations team in the wire industry, and she focuses on strategies to further establish and expand Business Wire’s media reach and advantage to traditional and social media audiences. Hall is a former board member of the Publicity Club of Chicago and the National Association of Black Journalists. She currently serves as President of the Chicago Chapter for the National Black Public Relation’s Society. Hall is a proud HBCU graduate who attended Dillard University in New Orleans.

10

Our Legendary Inspiration

FOR LEADERSHIP IN PUBLIC RELATIONS

Nurturing the Eternal Truths, Shaping the Future of Our Profession

11

As the leading international resource for public relations practitioners, educators and students, The Plank Center helps develop and recognize outstanding diverse leaders, role models and mentors to advance the profession.

Led by a national advisory board of leading educators and practitioners, the Center works to achieve its mission by:• Advancing knowledge of leadership values and skills in the profession;• Supporting research, teaching, service and professional educational efforts that help

develop diverse, responsible and trustworthy leaders;• Bridging the interests and vision of the practice and education; and• Collaborating with other groups and associations to nurture the ethical and effective

practice of public relations.

AdvisorsEmma Finkbeiner is an integrated marketing coordinator for the Chicago Cubs. She graduated with a bachelor’s degree in public relations and journalism from Northern Michigan University in 2016 and is pursuing a master’s degree in public relations and advertising at DePaul University. She is the immediate past president of the Public Relations Student Society of America, having previously served as PRSSA National President in 2016-17 and PRSSA National Publications Editor in Chief in 2015-16.

Lindsay Malone is a digital marketing manager at Prophet, a global brand and marketing consultancy. Based in Chicago, Malone is responsible for the firm’s digital marketing strategy and leads a team focused on building brand awareness, increasing engagement and driving new business. An active member of the Chicago MarComm community, she has served as an editor for 826CHI and as a blog contributor for the Chicago American Marketing Association. She earned her B.A. from Eastern Michigan University, an M.A. from the University of Alabama and a post-graduate digital marketing certificate from New York University.

Brian Price is the digital marketing manager at Starwood Retail Partners, which owns and operates 28 shopping malls across the U.S. He previously worked in Edelman’s Chicago office. as a community manager. Price is the chair of the PRSA New Pros Section, co-chair of the Champions for PRSSA and served as the 2013-2014 PRSSA National President. He is also the vice chair of the Emerging Leaders Committee for The Plank Center for Leadership in Public Relations.

Myreete Wolford is a jack of all trades who supports business development for Ketchum and account management for clients like Bass Pro Shops and Kimberly-Clark. In 2016, she was a Ketchum delegate for the Cannes Lions International Festival of Creativity. Internally, Wolford is a member of the Diversity and Inclusion Council and supports millennial research through Mindfire — named PR Product of the Year by the Holmes Report in 2012. Myreete is the PRSA Chicago Young Professionals Mentor Program lead, a founding member of the Emerging Leaders Group for The Plank Center for Leadership in Public Relations and a mentor for YWCA. She is a graduate of The University of Alabama.

Betsy Plank was the inspiration for both The Plank Center and its mission to foster mentorship and leadership potential in the next generation of PR professionals.

A legend in public relations, Betsy was the first woman to serve as national president of the Public Relations Society of America and the first to receive three of PRSA’s top individual awards: the Gold Anvil Award in 1977; the 1989 Paul M. Lund Public Service Award; and the first Patrick Jackson Award in 2001.

In addition to her many personal accomplishments, Plank devoted much of her time to advancing public relations education, consistently and passionately advocating for the profession’s students. She played a central role in the establishment of PRSSA in 1967, and in 1981, while serving as a National Adviser, co-founded “Friends of PRSSA” (now “Champions for PRSSA”).

Her legacy is most visible in the countless public relations professionals, educators and students who credit her with taking the time to mentor them throughout her career. Her focus on others led her to become the most individually-recognized woman in the industry, a testament to the value of selflessness in professionalism.

DR. KARLA K. GOWERBox 870172, College of Communication & Information Sciences

The University of Alabama • Tuscaloosa, AL 35487-0172

205.348.7250 • gower@apr.ua.eduPlatform Magazine • platformmagazine.org