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NEW ARRIVAL OF BOOKS
2018
CHAITANYA
LIBRARY
New Arrival of Books - 2018
MDI Murshidabad Library 6
1. Qualitative research & evaluation methods : integrating theory and practice /
Michael Quinn Patton. – 4th ed. – New Delhi : SAGE, ©2015.
Call No. 001.42 PAT-Q Acc. No. 8608
Drawing on more than 40 years of experience conducting applied social
science research and program evaluation, author Michael Quinn Patton
has crafted the most comprehensive and systematic book on qualitative
research and evaluation methods, inquiry frameworks, and analysis
options available today. Now offering more balance between applied
research and evaluation, this Fourth Edition illuminates all aspects of
qualitative inquiry through new examples, stories, and cartoons; more
than a hundred new summarizing and synthesizing exhibits; and a wide
range of new highlight sections/sidebars that elaborate on important and
emergent issues. For the first time, full case studies are included to illustrate extended
research and evaluation examples. In addition, each chapter features an extended
"rumination," written in a voice and style more emphatic and engaging than traditional
textbook style, about a core issue of persistent debate and controversy.
2. Qualitative interviewing : the art of hearing data / Herbert J. Rubin and Irene S.
Rubin. – 3rd ed.. – New Delhi : SAGE, ©2012.
001.433 RUB-Q Acc. No. 8609
This practical, user-friendly text takes the novice researcher through all
of the steps of an interviewing project, beginning with picking a viable
and absorbing topic, gaining the confidence of interviewees, preparing
questions, and the final analysis and write-up. A core purpose of the
book is building confidence in beginning researchers so they can begin
to interview right away and experience the excitement of learning about
others' lives and stories. Examples from the authors' own interviews and
those of professional colleagues create an engaging first-hand feel. For
more experienced researchers the book examines debates in the
literature on what can be learned with what kind of certainty and the appropriate role of the
author in the final text.
3. Transpersonal research methods for the social sciences: honoring human
experience / William Braud and Rosemarie Anderson. – New Delhi : Sage, ©1998.
Call No. 150.198 BRA-W Acc. No. 8590
William Braud and Rosemarie Anderson introduce a series of transpersonal
research methods designed to help researchers develop new ways of
studying extraordinary human experiences such as ultimate values and
meanings, transcendence and heightened awareness
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4. Rethinking methods in psychology / edited by Jonathan A. Smith, Rom Harre and
Luk van Langenhove. – New Delhi : Sage, ©1995.
Call No. 150.72 RET-R Acc. No. 8591
The recent widespread rejection of conventional theory and method has
led to the evolution of different ways of gathering and analysing data. This
accessible textbook introduces key research methods that challenge
psychology's traditional preoccupation with `scientific' experiments. The
book provides a well-structured guide to methods, containing a range of
qualitative approaches (for example, semi-structured interviews,
grounded theory, discourse analysis) alongside a reworking of quantitative
methods to suit contemporary psychological research. A number of
chapters are also explicitly con.
5. Qualitative research in psychology = The SAGE Handbook of Qualitative Research
in Psychology / edited by Carla Willing and Wendy Stainton Rogers. – 2nd ed. – New
Delhi : Sage, ©2017.
Call No. 150.72 QUA-Q Acc. No.8595, 8596
One of our bestselling handbooks, The SAGE Handbook of Qualitative
Research in Psychology, is back for a second edition. Since the first edition
qualitative research in psychology has been transformed. Responding to
this, existing chapters have been updated, and three new chapters
introduced on Thematic Analysis, Interpretation and Netnography. With a
focus on methodological progress throughout, the chapters are organised
into three sections: Section One: Methods, Section Two: Perspectives and
Techniques, Section Three: Applications. In the field of psychology and
beyond, this handbook will constitute a valuable resource for both experienced qualitative
researchers and novices for many years to come.
6. Qualitative psychology: a practical guide to research methods / edited by Jonathan
A. Smith. – 3rd ed. – New Delhi: Sage, ©2015.
Call No. 150.721 QUA-Q Acc. No. 8594, 8593
Undertaking qualitative research in psychology can seem like a daunting
and complex process, especially when it comes to selecting the most
appropriate approach for your project or assignment. This book, written
and edited by a world-leading group of academics and researchers, offers
an accessible, critical and practical way into qualitative research in
psychology. Each chapter provides a detailed, step-by-step guide to using
a qualitative research method - from Conversation Analysis or Focus
Groups to Interpretative Phenomenological Analysis or Narrative
Psychology. Whatever approach you choose to take, this book will ensure you get it right
from the start.
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7. Qualitative research on illness, wellbeing and self-growth : contemporary Indian
perspectives / edited by Kumar Ravi Priya and Ajit Kumar Dalal. – New Delhi :
Routledge, ©2015.
Call No. 158.0721 QUA-Q Acc. No. 8597, 8598
This book examines the theoretical, methodological and practical dimensions
of Qualitative Research in the study of illness, wellbeing and self-growth in
the Indian context. Using wide-ranging narratives, interviews, group
discussions, and cultural analyses, it offers a social and psychological
understanding of health and therapy
8. Basics of qualitative research : techniques and procedures for developing grounded
theory / Juliet Corbin and Anselm Strauss. – 4th ed.. – New Delhi : Sage, ©2015
Call. No. 300.72 COR-B Acc. No. 8610
Offering immensely practical advice, Basics of Qualitative Research,
Fourth Edition presents methods that enable researchers to analyze,
interpret, and make sense of their data, and ultimately build theory from it.
Authors Juliet Corbin and Anselm Strauss (late of the University of San
Francisco and co-creator of grounded theory) walk readers step-by-step
through the research process--from the formation of the research question
through several approaches to coding, analysis, and reporting. Packed with
definitions and illustrative examples, this highly accessible book
concludes with chapters that present criteria for evaluating a study, as well as responses to
common questions posed by students of qualitative research. New end-of-chapter "Insider
Insights" contributed by qualitative researchers give readers a sense of what it's like to work
in the field. Significantly revised, this Fourth Edition remains a landmark volume in the study
of qualitative methods.
9. Co-operative inquiry : research into the human condition / John Heron. – New Delhi
: Sage, ©1996.
Call No. 300.72 HER-C Acc. No. 8592
Cooperative inquiry is a wide-ranging and distinctive form of
participative research in which people use the full range of their
sensibilities to inquire together into any aspect of the human condition.
The purpose of Cooperative Inquiry is to offer both a detailed, practical
guide explaining how to use the method. This includes: The main ways of
setting up inquiry groups Different types of--and topics in--cooperative
inquiry Four principal kinds of inquiry outcome How to develop three key
methods of group development The main stages of the inquiry cycle,
highlighting key issues for practice Special skills involved Procedures for enhancing validity
Second, the book provides a broad theoretical background of cooperative inquiry in practice,
including: A history of the method The underlying participative paradigm.
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10. The Sage handbook of qualitative research / edited by Norman K. Denzin and
Yvonna S. Lincoln. – 5th ed.. – New Delhi : Sage, ©2018.
Call No. 300.72 SAG-S Acc. No. 8636
The substantially updated and revised Fifth Edition of this landmark
handbook presents the state-of-the-art theory and practice of qualitative
inquiry. Representing top scholars from around the world, the editors and
contributors continue the tradition of synthesizing existing literature,
defining the present, and shaping the future of qualitative research
11. Financial institutions management : a risk management approach / Anthony
Saunders and Marcia Millon Cornett. – 9th ed.. – New York : McGraw-Hill, ©2018.
Call No. 332.1068 SAU-F Acc. No. 8628
Saunders and Cornett's Financial Institutions Management: A Risk
Management Approach provides an innovative approach that focuses on
managing return and risk in modern financial institutions. The central
theme is that the risks faced by financial institutions managers and the
methods and markets through which these risks are managed are becoming
increasingly similar whether an institution is chartered as a commercial
bank, a savings bank, an investment bank, or an insurance company.
Although the traditional nature of each sector's product activity is
analyzed, a greater emphasis is placed on new areas of activities such as asset securitization,
off-balance-sheet banking, and international banking.
12. Derivatives markets / Robert L. McDonald. – 3rd ed.. – Noida : Pearson, ©2013.
Call No. 332.6457 MCD-D Acc. No. 8626, 8627
Derivatives Markets presents a comprehensive and in-depth treatment of
futures, options, and other derivatives in a mathematically accessible and
intuitive manner. It is both a clear introduction for the novice and a life-
long reference for the practitioner.
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13. Microeconomics : principles, applications and tools / Arthur O'Sullivan, Steven M.
Sheffrin and Stephen J. Perez. – 9th ed.. – Delhi : Pearson, ©2017
Call No. 338.5 SUL-M Acc. No. 8611
Questions that drive interest, applications that illustrate concepts, and the
tools to test and solidify comprehension. Students come into their first
Economics course thinking they will gain a better understanding of the
economy around them. Unfortunately, they often leave with many
unanswered questions. To ensure students actively internalize economics,
O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on
important economic concepts, applications that vividly illustrate those
concepts, and chapter-ending tools that test and solidify understanding.
14. Global tilt : leading your business through the great economic power shift / Ram
Charan. – London : Random House Business Book, © 2013.
Call No. 338.9009 CHA-G Acc. No. 8582
The global economic landscape is 'tilting': countries such as China, India
and Brazil are racing forward while established American and European
companies struggle to keep up. This title offers advice that can help you:
unlearn old lessons; get ready for strategic bets; fight the short-term beast;
and, change your psychology
15. Statistics for management / Richard I. Levin ...[et al.]. – 8th ed. – New Delhi:
Pearson, ©1998.
Call No. 519.5 STA-S Acc. No. 8586, 8587, 8588, 8589
With Statistics for Management, Levin and Rubin have provided a non-
intimidating business statistics textbook that students can easily read and
understand. Like its predecessors, the Seventh Edition includes the
absolute minimum of mathematical/statistical notation necessary to teach
the material. Concepts are fully explained in simple, easy-to-understand
language as they are presented, making the text an excellent source from
which to learn and teach. After each discussion, readers are guided
through real-world examples to show how textbook principles work in
professional practice.
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16. Statistics for Managers : using microsoft excel / David M.Levine, David F. Stephan
and Kathryn A. Szabat. – 8th ed.. – Delhi : Pearson, ©2017.
Call No. 519.5028 LEV-S Acc. No. 8600, 8601, 8603, 8602, 8604
This text integrates the use of Microsoft Excel while focusing on the
concepts of statistics with applications to the functional areas of business.
The emphasis is on using statistical software as a tool, with most examples
presented in a spreadsheet environment.
17. Financial accounting / Paul D. Kimmel, Jerry J. Weygandt and Donald E. Kieso. –
7th ed.. – New Delhi : Wiley, ©2013.
Call No. 657 Acc. No. 8612, 8613, 8614, 8615
Students get accounting when using Kimmel Financial Accounting with
Wiley PLUS because we make learning accounting easy and accessible for
today’s different types of learners. Written in a concise, clear and
conversation way, Kimmel Financial Accounting provides just the right
amount of information students need to come to class prepared, while
powerful visuals and Interactive Tutorials make complex accounting
concepts possible to absorb quickly. Starting with the big picture of
financial statements first, Paul Kimmel shows students why financial
accounting is important to their everyday lives, business majors, and future careers. This
best-selling financial accounting text is known for the most relevant and easy to understand
examples, while teaching students the accounting cycle through the lens of one consistent
story of Sierra Corp, an outdoor adventure company.
18. Redefining global strategy : crossing borders in a world where differences still
matter / Pankaj Ghemawat. – Boston : Harvard Business School Press, ©2007.
Call No. 658.4012 GHE-R Acc. No. 8181, 8599, 8629, 8630
New Tools for Succeeding Globally. Why do so many global strategies
fail--despite companies' powerful brands and other border-crossing
advantages? Because a one-size-fits-all strategy no longer stands a
chance. When firms believe in the illusions of a "flat" world and the death
of distance, they charge across borders as if the globe were one seamless
marketplace. But cross-border differences are larger than we assume.
Most economic activity--including trade, real and financial investment,
tourism, and communication happens locally, not internationally. In this
"semi globalized" approach, companies can cross borders more profitably by basing their
strategies on the geopolitical differences that matter; they must identify the barriers their
strategies will have to overcome, and they must build bridges to cross those barriers. Based
on rigorous research. Assess the cultural, administrative, geographic, and economic
differences between regions at the industry level and decide which ones require attention,
"Redefining Global Strategy" will help you make the most of our semi globalized world.
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19. Winning in emerging markets : a road map for strategy and execution / Tarun
Khanna, Krishna G. Palepu and Richard J. Bullock. – Boston : Harvard Business
Review Press, ©2010.
Call N. 658.4012091724 KHA-W Acc. No. 8006, 6841, 8580, 8581
Argues that the primary exploitable characteristic of emerging markets is
the lack of institutions (credit-card systems, intellectual-property
adjudication, data research firms) that facilitate efficient business
operations. This book is suitable for the companies seeking to define and
execute business strategy in developing economies.
20. The big pivot: a natural resource-based view / Andrew S. Winston. – New York :
Harvard Business Review Press, ©2014.
Call. No. 658.4083 WIN-B Acc. No.8393, 8631, 8632, 8633
In a fundamentally changed world, your approach to strategy must also
change We live in an extreme world. Our natural resources are under
extreme pressure as a billion more people enter the global middle class,
demanding more of everything. Extreme transparency is opening up
company operations and supply chains to public scrutiny. Extreme
weather, driven by climate change, is shattering records all over the
planet. We've passed an economic tipping point. It's not some futuristic
scenario or model to debate, but present-day reality. But they also offer
unprecedented opportunities: multi-trillion-dollar markets are in play and
the winners of this new game will profit mightily. In his new book, The Big Pivot, Winston
provides a blueprint for companies whose leaders are ready to change their views on strategy,
to help them both act and win in this new reality. With concrete strategies and tactics--and
new stories from companies like Unilever, Nike, Ford, Diageo, Wal-Mart, and others The
Big Pivot will help managers everywhere create a more prosperous business, economy, and
world.
21. Leading with cultural intelligence : the real secret to success / David Livermore ;
foreword by Soon Ang and Linn Van Dyne. – 2nd ed.. – New York : AMACOM,
©2015.
Call No.658.4092 LIV-L Acc. No.8622 8623
Why are some leaders able to create trust and negotiate contracts with
Chinese, Latin Americans, and Germans all in the same day, while others
are barely able to manage the diversity in their own offices? The answer lies
in their cultural intelligence, or CQ. Packed with practical tools, research,
and case studies, Leading with Cultural Intelligence breaks new ground,
offering today's global workforce a specific, four-step model to becoming
more adept at managing across cultures.
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22. Marketing management / Dawn Iacobucci. – New Delhi : Cengage Learning, ©2015.
Call. No. 658.8 IAC-M Acc. No. 8583, 8584, 8585
Provides the material that first-year MBA students need to gain a mastery
of core concepts in marketing management. This book includes issues that
can be organized around an easy-to-remember framework of 5Cs, STP,
and 4Ps.
23. Marketing : real people, real choices / Michael R Solomon, Greg W Marshall and
Elnora W Stuart. – 9th ed.. – New Yourk : Pearson, ©2018.
Call No. 658.8 SOL-M Acc. No. 8607
For the Principles of Marketing course. Marketing: Real People, Real
Choices is the only text to introduce marketing from the perspective of
real people who make real marketing decisions at leading companies
every day.
24. Marketing management / Rajan Saxena. – 5th ed. – Chennai : Tata McGraw Hill,
©2016.
Call No.658.802 SAX-M Acc. No. 8605, 8606
This book depicts marketing in contemporary and future India by
providing a clear understanding of the marketing concepts, with due
emphasis on developing application skills. It comprehensively discusses
marketing management concepts and frameworks with numerous
illustrations and cases in the Indian context. This revised and up-to-date
text presents the evolving marketing scenario with the latest marketing
data. The focus of the new edition is more on the ‘Innovations in
Marketing ‘which are imperative for an emerging market like India. The
text very well captures the marketing initiatives, practices and successes
of Indian companies both in the domestic and more recently, in the global markets. In this
edition, some of the relevant chapters have been retained in original form, and significant
changes have been made in many others to make them contemporary with new data, research
inputs and concepts. The book has been structured in the following six sections: The
Marketing Environment, Assembling the Marketing Toolbox, Creating of Customer Value,
Communication and Deliverance of Customer Value, Creating Sustainable Competitive
Value and Growth, and Broadening Horizons.
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25. Import export : how to take your business across borders / Carl A. Nelson. – 4th
ed.. – New York : McGraw Hill, ©2009.
Call. No. 658.848 NEL-I Acc. No. 8624, 8625
Doing business across national borders is profitable. This book provides
step-by-step guidance to show you how to take part in the world economy.
26. Evocative autoethnography : writing lives and telling stories / Arthur P. Bochner
and Carolyn Ellis. – New York : Routledge, ©2016.
Call. No. 808.06692 BOC-E Acc. No. 8635
This comprehensive text is the first to introduce evocative auto
ethnography as a methodology and a way of life in the human sciences.
Using numerous examples from their work and others, world-renowned
scholars Arthur Bochner and Carolyn Ellis, originators of the method,
emphasize how to connect intellectually and emotionally to the lives of
readers throughout the challenging process of representing
lived experiences. Written as the story of a fictional workshop, based
on many similar sessions led by the authors, it incorporates group
discussions, common questions, and workshop handouts. The book -
describes the history, development, and purposes of evocative
storytelling; -provides detailed instruction on becoming a story-writer and living a writing
life; -examines fundamental ethical issues, dilemmas, and responsibilities; -illustrates ways
ethnography intersects with auto ethnography; -calls attention to how truth and memory
figure into the works and lives of evocative auto ethnographers.
27. Wild : from lost to found on the Pacific Crest Trail / Cheryl Strayed. – New York :
Vintage Books, ©2012.
Call No. 813.6 STY-W Acc. No. 8634
At twenty-two, Cheryl Strayed thought she had lost everything. In the
wake of her mother's death, her family scattered and her own marriage was
soon destroyed. Four years later, with nothing more to lose, she made the
most impulsive decision of her life: to hike the Pacific Crest Trail from the
Mojave Desert through California and Oregon to Washington State -- and
to do it alone. She had no experience as a long-distance hiker, and the trail
was little more than "an idea, vague and outlandish and full of promise."
But it was a promise of piecing back together a life that had come undone.
Strayed faces down rattlesnakes and black bears, intense heat and record
snowfalls, and both the beauty and loneliness of the trail on a journey that maddened,
strengthened, and ultimately healed her