This information is confidential and was prepared by MTF

CHAI POINT OVERVIEW

Confidential2014

www.facebook.com/chaipoint

To build a world class, Tea anchored, accessible and contemporary food & beverage retail chain targeting primarily the white-collar working-Indian.

MISSION STATEMENT

1mn+ Glasses of Chai sold

EVERY MONTH

70000+ Litres of Milk Consumed

EVERY MONTH

3000+KGs of tea procured

every month

6000+KGs of sugar used

every month

CHAI POINT : Business & Key facts

38+ Outlets 3+ opening every month

200+ Employees

OUR PROUD CLIENTELE

and more…

1 2

3 4

HYGIENIC & HEALTHY BREWING PROCESS

Dum Chai Lemon Chai Masala Chai Green Chai

Milk Shakes Ice Teas Filter Coffee

OUR OFFERINGS BEVERAGES

Ginger Chai

Training modules

1A: Personal hygiene

1B: Dress code

1C: Store hygiene

1D: Assistant advisory

1E: Store opening and closing

1F: ISB vessels cleanliness

1G: ISB delivery

Training modules

2A: Stock management

2B: Food ordering procedure

2C: Store opening protocol

2D: Store closing protocol

2E: Beverage preparation

2F: Sales skills

2G: Customer service

2H: Utilities management

2I: Assistant mentoring

2J: ISB order preparation

2K: Bottled beverages

2L: Chai Point blends

2M: Billing Machine

2N:New product introduction

Training modules

3A: Assistant / JPR mgmt

3B: Beverage quality mgmt I

3C: Food quality mgmt I

3D: Cash management

3E: Customer engagement

3F: Advanced sales skills

3G: Store hygiene

3H: ISB delivery mgmt

3I: ISB troubleshooting

3J: Bottled beverages

3K: Chai Point blends

3L: Billing Machine

3M: New product introduction

Training modules

4A: People mgmt and evaluation

4B: Beverage quality mgmt II

4C: Food quality mgmt II

4D: Sales skills and tracking

4E: Cleanliness tracking

4F: Customer focus and management

4G: Supplies and R&M management

4H: Reporting & evaluation

4I: ISB sales & engagement

4J: Bottled beverages

4K: Chai Point blends

4L: Billing Machine

4M: New product introduction

Assistant Junior Partner Senior Partner Cluster Partner

CHAI POINT : MOUNTAIN TRAIL ACADEMY

Private cloud services

Public cloud services

Store staff leave & attendance app

Food ordering engine

Beverage production audit & scheduler app

Institutional delivery scheduler

Chai-on-Call deliveries engine

Corporate MIS

Store timings audit and scheduler app

Quick Cilver Prepaid card system

Exotel telephony services and apps

Supply Chain system (TBD)

e-Retail PoS (also includes a PoS installed app)

Facebook based ordering app

Mobile based Prepaid card app

API based integration

API Interfaces

IT ARCHITECTURE

Mobile Phone based Pre-Paid Card (TBA)

CHAI-on-CALL ACROSS WORK-SPACES

1. Unique heat-retaining and disposable packaging for neat deliveries to meetings and large group get-togethers.

2. Scheduling of deliveries possible also through our pan-India contact center at 18004202424.

3. Break-fast and snacks also delivered in a similar packaging format.

PRE-PAID APP EMPLOYEE BENEFITS

1. Mobile Android and Apple OS based prepaid and rewards platform for all employees to avail discounts and benefits across all Chai Point stores.

2. Ability to launch campaigns specific to client organization’s employees.

3. Cross-sector campaign for further benefits – example: Taxi-for-sure/ UBER/ Meru cab benefits.

CLEAN EARTH SUSTAINABILITY PRACTICES

1. Chai Point is`100% compliant to waste segregation across all of our stores.

2. All our organic waste (from Bangalore operations) is aggregated from all stores and distributed to grape farmers in Doddaballapur.

3. All plastic and paper consumables based waste is disposed off at designated recycling centers in Bangalore.

4. At environment sensitive campuses and tech-parks we use IFB Bosch dish-washers to serve all employees in Glass cups/glasses.

5. We are initiating installation of digital water meters across all of our store sites to measure and monitor water consumption levels.

CHAI POINT TEAM

AMULEEK SINGH BIJRAL

TEJUS CHANDRA

SANDESH C

Background:Amuleek Singh Bijral is the founder and CEO of Mountain Trail Foods Private Ltd and its brand, Chai Point. He has received his MBA from Harvard Business School. Amuleek worked as the Country Manager (India + SAARC region) for RSA, a global leader in information security. He was earlier involved in business development and strategy for EMC Corporation, working out of Boston and Singapore. He has also worked in Microsoft Corporation in diverse roles and capacitiesFunctional responsibility: Mgt. hiring and development, Packaged Product Development (Tea Blends & Bottled Iced Chai), Tea Sourcing Partnerships & Real Estate.

Background:Tejus Chandra is the CFO for Mountain Trail Foods and also leads the real estate acquisition function within the company. Tejus has received his MBA from the Indian Institute Of Management, Bangalore and also has a Chartered Accountancy degree. Tejus has extensive experience in the field of finance and financial services, having worked in multinational corporations such as Ernst & Young and Goldman Sachs.Functional responsibility: Operating Finance (Working capital mgt & Capital Budgeting), Accounting systems, IT & Real Estate and compliances.

Background:Sandesh C. currently heads all of operations at Chai Point and is responsible for all store operations. In the past, Sandesh worked as a management consultant with Bain and Company, a leading management consulting firm. He has worked on strategy and operations assignments with clients in consumer goods and technology verticals. Sandesh is an engineering graduate from NITK Surathkal and worked with Amazon.com. He has received his MBA from the Indian Institute of Management, Bangalore.Functional responsibility: Overall Sales, Store & Supplies Operations, Store Staff on-boarding and allocation, Packaging and in-store vendors & Food Supplier mgt.

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