Ch2 - Management Control System

3
Understanding Strategies

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Ch2 - Management Control System

Transcript of Ch2 - Management Control System

Page 1: Ch2 - Management Control System

Understanding Strategies

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Some Key Terms

• Strategy• Control• Goals • Objectives

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Levels of Strategy

Strategy Level Key Strategic Issues Generic Strategic Options

Primary Organzational Levels Involved

Corporate level Are we in the right mix of industries?

Single industry Corporate office

What industries or subindustries should we be in?

Related diversification

Unrelated diversification

Business unit level What should be the mission of the business unit?

BuildHoldHarvestDivest

Corporate office and business unit general manager

How should the business unit compete to realize its mission?

Low costDifferentiation

Business unit general manager