Ch2 - Management Control System
3
Understanding Strategies
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Ch2 - Management Control System
Transcript of Ch2 - Management Control System
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Understanding Strategies
![Page 2: Ch2 - Management Control System](https://reader035.fdocuments.us/reader035/viewer/2022071804/563db7eb550346aa9a8f29d8/html5/thumbnails/2.jpg)
Some Key Terms
• Strategy• Control• Goals • Objectives
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Levels of Strategy
Strategy Level Key Strategic Issues Generic Strategic Options
Primary Organzational Levels Involved
Corporate level Are we in the right mix of industries?
Single industry Corporate office
What industries or subindustries should we be in?
Related diversification
Unrelated diversification
Business unit level What should be the mission of the business unit?
BuildHoldHarvestDivest
Corporate office and business unit general manager
How should the business unit compete to realize its mission?
Low costDifferentiation
Business unit general manager