Ch1:OverView

Ting Ping-Ho

The Growth of the Internet

Figure 1.1Table 1.1

The Internet and the Hospitality and Tourism Industry

Information-rich industryHeavily on finding and developing new meansConsumers are constantly seeking new sourceTop four growth categoriesAccording to TIA, 64 million online travelers get information on destinations or check price and schedules, growing about 400% over threes.

The Internet and the Hospitality and Tourism Industry-cont.

Attractive group,under the age of 55,annual household income above $75,000,college educated, and work in a professional/managerial occupation.Online travelers spent over $13billion in 2000, buying travel and related services over the internet.Strong evidence to this trend will continue in the years to com.

The Internet and the Hospitality and Tourism Industry-cont.

Bypassing travel agent, increasingly turning to Internet for travel planning and booking,and making fewer phone call to airline, tourism offices, hotels and care rental agencies.Travel booking will be the number one growth. .dot-com bust, well known travel sites, such as Expedia and Travelocity are still going strong.

The Internet and the Hospitality and Tourism Industry-cont.

Orbitz receive a $50 million investment fund from some of the major airlines in United States.In Europe, it is predicted that the online travel market will more than triple in size.

Characteristics of the Internet

Peer-to-peer system Offer services or products directly to customers

Interconnected network and thus has the capability of interaction. Resulted in a real-time online reservation

system. Gather customer feedback to help plan or design

customizable new product or service

HyperlinkOpen architecture networkingPlatform independent

The Internet and E-commerce

B2C e-commerce in the hospitality and tourism industry has about 95 million online travelers in U.S.A, or about 45% of the U.S. adult population(TIA 2001)B2C;AmazonB2B;Dell;C2C;ebayC2B; 集體議價

The Internet and E-commerce

TIA(2001)reported that 66% of online travelers use the Internet to get information on destinations or to check price and/or schedules.In Taiwan Now?

The Internet and Communication

Most products or services are intangible,perishable,emotionally appealing , and people oriented.Customer rely heavily on information before they buy.Customer need up-to-date fast, interactive information that is available 24 hours a day, seven days a week service.The Internet has broken both time and geographic barriers.

The Internet and Communication

Portals to attract and allow customers to communicate with them on a regular basis.E-mail, e-newsletters.newsgroup are used.

The Internet and E-Marketing and Information Distribution

Internet marketing, also called e-marketing, open new opportunities for companies.Traditional marketing media, constitute one-way mass marketing.Internet marketing, target markets are clearly selected and interactivity is built.Push technology, companies send their marketing messages to individual consumers based on their preferences.

The Internet and E-Marketing and Information Distribution

With the capabilities of the Internet, the Intangible nature of travel and hospitality product or service can be improved.The dynamic information is superior to the static information displayed in a traditional printed copy of a brochure.

The Impact of the Internet on the Hospitality and Tourism Industry