CH Value Chain and Economic Potential
description
Transcript of CH Value Chain and Economic Potential
CH Value Chain and Economic Potential
Franco NiccolucciUniversity of Florence
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EPOCH
What is (tangible) CH
• Monuments• Groups of buildings• Sites• Artefacts and museum exhibitsof outstanding value from the point of view of art, history or science
What about intangible CH?
• Acknowledged as inseparable companion to tangible CH
• More difficult to document, preserve, communicate
There is no tangible CH without intangible CH
but There may be intangible CH without tangible CH
Intangible heritage
Kris making, Indonesia
Sand drawing, VanuatuThe Kihnu Cultural Space, Estonia
Opera dei Pupi, Sicilian Puppet Theatre
CH Information
• Research Scholars• Education Students, the public• Preservation Professionals• Enjoyment The public
• Information is instrumental to the goal• Information is influenced by the intended audience• Information is maintained:
– As long as it is useful and advantages are greater than the effort required
– As far as required by the goal
Examples
• Archaeological information– Produced as result of research– Maintained for administrative purposes– Sometimes created for communication– Including many different formats:
Text (structured/unstructured), images, 3D
– Difficult to re-use, but valuable
Managing archaeological datasets
• ArchSearch by ADSGeographic coverage
Relevant area
Available data
Summary information
Geographic information• Archaeological Risk Map
Archaeological MapLänder Lower-Saxony and Baden-Württemberg
Archaeological Map of Romania - CIMEC
New visit patterns
• A different visitors’ approach– In Italy, 12 state museums and sites (over 460) make 50% of the
visitors (90 sites make 90%)
– 3 UNESCO WH sites (over 32) make 50% of the visitors
The approach to cultural heritage is similar to mass consumption
A few cultural institutions monopolize the cultural market
CHI concerning these best sellers is likely to be more valuable
Pervasive technology
• There are more mobile phones than people – 107% in Italy
• Young people uses mobiles and SMS as preferred communication tool – and are willing to have services
• Internet chat has substituted the phone for teenagers• Cars come with built-in GPS navigators• Virtual (Internet) travel agencies are substituting real
ones• Potential markets for re-used/value-added CHI
The pipeline of CHI
DATA CAPTURE
MANAGEMENT& STORAGE
PROCESSING
DISTRIBUTION
• Automatic vs manual
• Huge amount of data• Standardization• Search and retrieve
• Complexity vs accessibility
• Importance of infrastructure
Problems
• Guidance for users
• Reliability & credibility
• Social value vs economic value
• The cost of services