Ch 8 Content
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Transcript of Ch 8 Content
![Page 1: Ch 8 Content](https://reader034.fdocuments.us/reader034/viewer/2022052523/55536b05b4c905cf188b56a8/html5/thumbnails/1.jpg)
Content
Presented by: Marianne Romero
&Gregory Benedict
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Substance What content do you need and
why?
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Factors of content
• Audience
• Messaging
• Topics
• Purpose
• Voice & Tone
• Sources
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Audience: Who Are you trying to reach
• Users: Be Specific• Prospective or Existing Customers• Define your purpose and goals
• Priorities: Rank & File• Listing your priority groups• NO combinations• Identifying gaps
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Messaging: What you want your users to remember
• Defining a message hierarchy
• Primary message
• Secondary message
• Details
• Mens Warehouse
• Do not mistake messages for content
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Topics: The subjects that matter
• Audience + Messaging = Topics
• Topic Maps
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Purpose: Every piece of content needs a job
• Persuade
• Inform
• Validate
• Instruct
• Entertain
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Voice & Tone: Watch your Language
• Defining voice
• Defining tone
• Cultural Differences
• Coors
• Kean University
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Source: Where your content comes from
• Original Content
• Co-created Content
• Aggregated Content
• Curated Content
• Licensed Content
• User- Generated Content
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Structure
How will your content be prioritized, organized, formatted, and displayed?
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Who is Responsible for Content Structure?
Can be done by an information architect (IA) or a user experience designer (UX)
But …
EVERYONE is in charge of content structure!
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What Do You Need To Do?
• Channels, platforms, and formats
• Navigation & nomenclature
• Links
• Microcopy
• Metadata & tagging
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What Tools Can Help?
• Sitemaps
• Wireframes
• Page Tables
Regardless of website size, all content needs to be documented for future reference
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