Ch 8: Content
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Transcript of Ch 8: Content
Audience: Who Are you
trying to reach
• Users: Be Specific
• Prospective or Existing Customers
• Define your purpose and goals
• Priorities: Rank & File
• Listing your priority groups
• NO combinations
• Identifying gaps
Messaging: What you want your
users to remember
• Defining a message hierarchy
• Primary message
• Secondary message
• Details
• Mens Warehouse
• Do not mistake messages for content
Voice & Tone: Watch your
Language
• Defining voice
• Defining tone
• Cultural Differences
• Coors
• Kean University
Source: Where your
content comes from
• Original Content
• Co-created Content
• Aggregated Content
• Curated Content
• Licensed Content
• User- Generated Content
Who is Responsible for
Content Structure?
Can be done by an information architect (IA)
or a user experience designer (UX)
But …
EVERYONE is in charge of content structure!
What Do You Need To Do?
• Channels, platforms, and formats
• Navigation & nomenclature
• Links
• Microcopy
• Metadata & tagging
What Tools Can Help?
• Sitemaps
• Wireframes
• Page Tables
Regardless of website size, all content needs to be documented for future reference