Ch 6

Started on Saturday, September 14, 2013, 4:59 PM

State Finished

Completed on Saturday, September 14, 2013, 5:23 PM

Time taken 24 mins 49 secs

Grade 23.00 out of a maximum of 25.00 (92%)

Question 1Correct

Mark 1.00 out of 1.00

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_____ are determined by occupation, income, education, family background, and residence location.

Select one:

a. Class rankings

b. Opinion leaders

c. Reference groups

d. Subcultures

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The correct answer is: Class rankings

Question 2Correct


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Cultural differences are particularly important for:

Select one:

a. firms marketing internationally.

b. local not-for-profit organizations.

c. firms marketing to a specific target market in a single city.

d. firms that are marketing to the same segment of consumers for years.

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The correct answer is: firms marketing internationally.

Question 3Correct


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A shift in cultural values away from accumulating material possessions to spending time with family and friends benefit those who market:

Select one:

a. expensive automobiles.

b. luxury cars.

c. amusement parks and picnic areas.

d. children's designer clothes.

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The correct answer is: amusement parks and picnic areas.

Question 4Correct


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The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions:

Select one:

a. pose little risk to the consumer.

b. require less time and less research on information.

c. require limited problem solving and limited efforts for external searches.

d. pose greater economic and social consequences.

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The correct answer is: pose greater economic and social consequences.

Question 5Correct


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In the learning process, reinforcement is:

Select one:

a. the expected change in behavior that results from experience.

b. the reduction in drive that results from a proper response.

c. an individual's reaction to a set of cues.

d. any strong stimulus that impels action.

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The correct answer is: the reduction in drive that results from a proper response.

Question 6Correct


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In a marketing context, the immediate or expected change in consumer behavior that results from experience is called a _____.

Select one:

a. drive

b. script

c. perception

d. learning

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The correct answer is: learning

Question 7Correct


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In Maslow's hierarchy of needs, _____ needs refer to the desire of a person to be accepted by people and groups important to that individual.

Select one:

a. self-actualization

b. safety

c. belongingness

d. physiological

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The correct answer is: belongingness

Question 8Incorrect


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A company that manufactures frozen food items is employing the shaping process to get consumers to try its products. The free samples offered by the company along with discount coupons have been received well by the consumers. The next step in the shaping process is to:

Select one:

a. motivate the customers to make repeat purchases at moderate costs.

b. entice the customers to buy the product at low prices with little financial risk.

c. sell the product at moderate costs with no additional discount coupons.

d. sell the product at its true price to the customers.

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The correct answer is: entice the customers to buy the product at low prices with little financial risk.

Question 9Correct


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The purchase of which of the following products will follow a syncratic pattern?

Select one:

a. Health insurance

b. Shampoo

c. Lawnmower

d. Children's clothes

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The correct answer is: Health insurance

Question 10Correct


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In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs?

Select one:

a. Search

b. Problem or opportunity recognition

c. Evaluation of alternatives

d. Postpurchase evaluation

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The correct answer is: Problem or opportunity recognition

Question 11Correct


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The _____ component of attitude specifically involves tendencies to act in a certain manner.

Select one:

a. cognitive

b. affective

c. behavioral

d. intellectual

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The correct answer is: behavioral

Question 12Correct


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Which of the following is a low-involvement product?

Select one:

a. Cars

b. Laptops

c. Stationery

d. Jewelry

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The correct answer is: Stationery

Question 13Correct


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Jorge plans to buy a car and discusses the purchase with his parents. Their influence on his buying decision is considered:

Select one:

a. impersonal.

b. interpersonal.

c. personal.

d. institutional.

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The correct answer is: interpersonal.

Question 14

Correct


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The process of applying a series of rewards and reinforcements to permit more complex consumer behavior to evolve is known as ____.

Select one:

a. scaling

b. screening

c. shaping

d. shadowing

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The correct answer is: shaping

Question 15Correct


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Marketers can attempt to shape the outcome of the post purchase evaluation by:

Select one:

a. helping consumers to identify potential problems or needs.

b. offering personal assistance with any problem experienced with the product.

c. attempting to convince consumers that a competing brand does not meet their criteria.

d. trying to get consumers to expand their evoked sets to include their product.

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The correct answer is: offering personal assistance with any problem experienced with the product.

Question 16Incorrect


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_____ roles are mostly seen in households with two wage earners while making purchase decisions.

Select one:

a. Syncratic

b. Husband-dominated

c. Wife-dominated

d. Dictatorial

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The correct answer is: Wife-dominated

Question 17Correct


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When a consumer begins to feel dissatisfied with a product or service recently purchased, the anxiety they feel is called:

Select one:

a. cognitive dissonance.

b. functional fixedness.

c. product revaluation.

d. mental set.

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The correct answer is: cognitive dissonance.

Question 18Correct


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At specific mileage intervals, Capitol sends certificates to owners of their automobiles offering discounts on repair services through the dealerships. Each repair visit is overseen by a trained service representative and the completed repairs are followed up to ensure customer satisfaction. The attention given by the dealership is called _____.

Select one:

a. scaling

b. screening

c. shaping

d. shadowing

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The correct answer is: shaping

Question 19Correct


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Which of the following actions is shaped by the effective application of learning theory within the marketing strategy context?

Select one:

a. Repeat purchase behavior

b. Impulse buying behavior

c. Cognitive dissonance

d. Domino effect

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The correct answer is: Repeat purchase behavior

Question 20Correct


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Purchases that have substantial social or economic consequences:

Select one:

a. usually require relatively less investment of time and effort.

b. represent routine purchases that pose little risk.

c. require independent decision making.

d. represent high-involvement purchase decisions.

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The correct answer is: represent high-involvement purchase decisions.

Question 21Correct


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Which of the following products is typically a wife-dominant purchase?

Select one:

a. Apartment

b. Auto Insurance

c. Food Processor

d. Furniture

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The correct answer is: Food Processor

Question 22Correct


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Which of the following products is aimed at satisfying the esteem needs of people?

Select one:

a. Basic goods

b. Cleaning products

c. Auto safety features

d. Luxury watch

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The correct answer is: Luxury watch

Question 23Correct


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Sharon is purchasing a food processor and has done an extensive research on all the models available in the market. She is convinced about a particular product and is trying to finalize a store from where to make the purchase. Sharon is in the _____ stage of consumer decision process.

Select one:

a. purchase decision and purchase act

b. search

c. postpurchase evaluation

d. problem recognition

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The correct answer is: purchase decision and purchase act

Question 24Correct


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Autonomic role in decision making differs from syncratic role as autonomic role:

Select one:

a. occurs when the husband makes most of the purchase decisions.

b. occurs when the partners independently make equal number of purchase decisions.

c. occurs when the wife is allowed to make certain purchase decisions independently.

d. occurs when both the partners jointly make purchase decisions.

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The correct answer is: occurs when the partners independently make equal number of purchase decisions.

Question 25Correct


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When a product is unique or difficult to categorize, the thought process involved in a purchase decision is known as:

Select one:

a. research analysis.

b. extensive buying analysis.

c. limited problem solving.

d. extended problem solving.

Feedback

The correct answer is: extended problem solving.

Started on Saturday, September 14, 2013, 5:25 PM

State Finished

Completed on Saturday, September 14, 2013, 5:41 PM

Time taken 16 mins 6 secs

Grade 24.00 out of a maximum of 25.00 (96%)

Question 1Correct


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Which of the following statements reflects Carla's interpersonal determinants concerning her purchase of an Apple computer?

Select one:

a. She believes you get what you pay for when purchasing products.

b. She perceives that Apple offers the best customer service though her family and friends do not share this opinion.

c. She makes purchases to satisfy the expectations of her family members who insist on buying Apple

products.

d. She identifies with the brand and periodically purchases new Apple products.

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The correct answer is: She makes purchases to satisfy the expectations of her family members who insist on buying Apple products.

Question 2Correct


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It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders:

Select one:

a. limit their purchases to the products and services typical of the social class they belong to, rather than imitating the reference group.

b. represent the only medium to carry information about products to general public.

c. represent the trendsetters who purchase products before others in the group and then influence the

buying decisions of other group members.

d. possess the highest purchasing power in a group.

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The correct answer is: represent the trendsetters who purchase products before others in the group and then influence the buying decisions of other group members.

Question 3Correct


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_____ are determined by occupation, income, education, family background, and residence location.

Select one:

a. Class rankings

b. Opinion leaders

c. Reference groups

d. Subcultures

Feedback

The correct answer is: Class rankings

Question 4Correct


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A(n) _____ role is seen when the partners independently make equal numbers of decisions regarding household purchases.

Select one:

a. syncratic

b. husband-dominant

c. autonomic

d. wife-dominant

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The correct answer is: autonomic

Question 5Correct


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Martin, a marketing manager, contributes toward community development and volunteers for various civic awareness programs. These activities help Martin in satisfying his _____ needs.

Select one:

a. physiological

b. belongingness

c. self-actualization

d. safety

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The correct answer is: self-actualization

Question 6Correct


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The broadest environmental determinant of consumer behavior is:

Select one:

a. income or purchasing power.

b. educational background.

c. culture.

d. social status.

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The correct answer is: culture.

Question 7

Correct


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Which of the following is a core value emphasized by the American culture?

Select one:

a. Collectivism

b. High power distance

c. Aversion to consumerism

d. Efficiency

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The correct answer is: Efficiency

Question 8Correct


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A motive is an inner state that directs a person to create:

Select one:

a. equilibrium between the actual and desired states.

b. excitement in attaining the need satisfaction.

c. equity between the cost and benefits of the need satisfaction.

d. a sense of cognitive dissonance in the process of need satisfaction.

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The correct answer is: equilibrium between the actual and desired states.

Question 9Correct


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Be Wise is an insurance firm that helps people save money for retirement and health purposes. It markets its health and life insurance products with a tag line "save for future." Be Wise is trying to address which of the following needs in the Maslow's hierarchy of needs?

Select one:

a. Esteem needs

b. Safety needs

c. Physiological needs

d. Social needs

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The correct answer is: Safety needs

Question 10Correct


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In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs?

Select one:

a. Search

b. Problem or opportunity recognition

c. Evaluation of alternatives

d. Postpurchase evaluation

Feedback

The correct answer is: Problem or opportunity recognition

Question 11Correct


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Which of the following products is aimed at satisfying the esteem needs of people?

Select one:

a. Basic goods

b. Cleaning products

c. Auto safety features

d. Luxury watch

Feedback

The correct answer is: Luxury watch

Question 12Correct


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Which of the following is true of the Hispanic population in the United States?

Select one:

a. They have mostly descended from families who have lived in the United States for many generations.

b. They tend to be younger than the typical Americans.

c. They are a homogenous group.

d. They are rising in proportion primarily because of their high birth rate.

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The correct answer is: They are rising in proportion primarily because of their high birth rate.

Question 13Correct


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Purchases that have substantial social or economic consequences:

Select one:

a. usually require relatively less investment of time and effort.

b. represent routine purchases that pose little risk.

c. require independent decision making.

d. represent high-involvement purchase decisions.

Feedback

The correct answer is: represent high-involvement purchase decisions.

Question 14Correct


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The Asch phenomenon states that individuals will:

Select one:

a. follow their personal influences more closely than any other influence.

b. conform to majority rule, even if it contradicts their beliefs.

c. purchase products that the majority deems unfit.

d. avoid problem-solving behavior for all purchases.

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The correct answer is: conform to majority rule, even if it contradicts their beliefs.

Question 15Correct


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According to Maslow, _____ needs concern essential requirements for survival such as food, water, shelter, and clothing.

Select one:

a. self-actualization

b. esteem

c. physiological

d. belongingness

Feedback

The correct answer is: physiological

Question 16Incorrect


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A _____ role is typically seen in purchase of products such as garden supplies and electronic equipments.

Select one:

a. wife-dominant

b. syncratic

c. husband-dominant

d. autonomic

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The correct answer is: husband-dominant

Question 17Correct


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Trevor Miguel, a Mexican national, is relocating to America. He is in search of a house and is following up closely with the realtor and his agents. Trevor would be involved in which of the consumer problem-solving behaviors?

Select one:

a. Routinized response behavior

b. Variety-seeking buying behavior

c. Extended problem solving

d. Limited problem solving

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The correct answer is: Extended problem solving

Question 18Correct


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Marketers can attempt to shape the outcome of the post purchase evaluation by:

Select one:

a. helping consumers to identify potential problems or needs.

b. offering personal assistance with any problem experienced with the product.

c. attempting to convince consumers that a competing brand does not meet their criteria.

d. trying to get consumers to expand their evoked sets to include their product.

Feedback

The correct answer is: offering personal assistance with any problem experienced with the product.

Question 19Correct


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Rachel, an advertising executive, shops for clothing at a trendy store in town. The sales clerk shows her the latest styles in bright prints and bold colors. Although these are the styles worn at her office, she rejects them and purchases traditionally formal clothes in neutrals and black. Rachel's decision is most likely driven by _____ factors.

Select one:

a. impersonal

b. interpersonal

c. personal

d. institutional

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The correct answer is: personal

Question 20Correct


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Which of the following product purchases would most likely require a high-involvement decision?

Select one:

a. Shampoo

b. Magazine subscription

c. Car

d. Hair dryer

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The correct answer is: Car

Question 21Correct


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Product features that consumers consider while choosing among alternatives are known as the:

Select one:

a. evoked sets.

b. evaluative criteria.

c. heuristics.

d. problem sets.

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The correct answer is: evaluative criteria.

Question 22Correct


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Jorge plans to buy a car and discusses the purchase with his parents. Their influence on his buying decision is considered:

Select one:

a. impersonal.

b. interpersonal.

c. personal.

d. institutional.

Feedback

The correct answer is: interpersonal.

Question 23Correct


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Question text

Cultural differences are particularly important for:

Select one:

a. firms marketing internationally.

b. local not-for-profit organizations.

c. firms marketing to a specific target market in a single city.

d. firms that are marketing to the same segment of consumers for years.

Feedback

The correct answer is: firms marketing internationally.

Question 24Correct


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An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.

Select one:

a. tangible

b. behavioral

c. traditional

d. affective

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The correct answer is: affective

Question 25Correct


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The evaluative criteria used by consumers in the decision-making process may be:

Select one:

a. set aside if the consumer finds a better means of making the purchase decision.

b. used to identify alternative brands for consideration and possible purchase.

c. invoked during the first stage of the consumer decision process.

d. objective facts or subjective opinions about the alternatives.

Feedback

The correct answer is: objective facts or subjective opinions about the alternatives.

Finish review

Ch 6

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Transcript of Ch 6