CH 4

1. Home Depot has a Web site service called the Business Toolbox PRIVATE EXCHANGE OR C-BUSINESS 2. Although Network Associates software has been traditionally restricted to its the Internet makes once-inaccessible markets available to worldwide

marketers 3. Concerning online shopping, all of the following statements are correct excep CUSTOMER SERVICE IS LESS IMPORTANT FOR E-TAILERS THAN4. When is it most practical for a company to set up separate corporate WHEN THE CORPORATION HAS NUMEROUS SUBSIDIARIES OR DIVISIONS 5. Web sites that allow interaction of a company, its employees, suppliers EXTRANETS 6. Business-to-consumer e-marketing is rapidly growing in the United 30 7. Broadband shoppers in general shop online ________ and spend MORE; MORE8. Studies estimate the number of customers who now bank or pay 25 9. When pricing, distribution, and promotion for online Web sites CHANNEL CONFLICT 10. The elimination of geographic protections for local businesses GLOBAL REACH 11. A bot is one of the newer e-business tools and is defined as A ROBOT THAT SEARCHES PROGRAMS THAT PERFORM COMPARATIVE SHOPPING12. Retailers that excel at marketing through traditional retail outlets are MORE; SUCCEED 13. Specialized online services that center on a specific topic or area ELECTRONIC BULLETIN BOARDS14. When e-business buyers and sellers communicate online and negotiate INTERACTIVE MARKETING 15. How often should a Web site be updated? AS FREQUENTLY AS NEEDED 16. Electronic data interchanges, once limited by operating system WEB SERVICES USING XML 17. Worldwide Internet use includes ONE BILLION USERS 18. A basic measurement of Web site effectiveness is the conversion rate PERCENTAGE OF WEB SITE VISITORS WHO MAKE PURCHASES19. Examples of interactive marketing materials include all of the following except DIRECT MAIL 20. Legal contracts regarding real estate, insurance, and other financial . THE ELECTRONIC SIGNATURE