Ch. 14 Ebusiness

Learning Objectives

1. Compare the four categories of ebusiness models

2. Describe the forms & tools in eBusiness

3. Identify the challenges associated with ebusiness

Match eBusiness Models to Examples

• ModelsA. B2BB. B2CC. C2CD. C2BE. Click and MortarF. Brick and Mortar

• Examples1. Trader Joe’s2. The Gap3. Amazon.com4. Priceline.com5. Ebay.com6. Medical billing services

Ebusiness Forms to their Examples

• FormsA. Content providersB. InformediariesC. Online marketplacesD. PortalsE. Service providersF. Transaction brokers

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• Examples1. Etrade.com2. Youtube.com3. Amazon.com4. Edmunds.com5. Netflix.com6. Google.com

Ebusiness Tools to their Characterstics/Examples

• ToolsA. EmailB. Instant MessagingC. PodcastingD. VideoconferencingE. Web conferencingF. Content management

Systems

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• Examples1. Audio broadcast on iPhone2. Internet Service Provider3. Adobe Connect perhaps?4. Real Time Communication5. Adobe Connect with video?6. Blackboard.ohio.edu

Ebusiness Challenges to their Examples

• ChallengesA. Identifying Limited

Market Segments

B. Managing Consumer Trust

C. Ensuring Consumer Protection

D. Adhering to Taxation Rules

• Examples1. Growth of the online

food sector

2. Sales tax for online retail

3. Safe-guarding of personal information collected by online sellers

4. Using customer testimonials to promote business

Think about it• What makes a Viral Marketing

video viral?